Yogi tea is a leading international manufacturer of wellness products including beverages and dietary supplements with primary operations in North America and Europe.

Led marketing, sales and client success initiatives for the Vorys eControl practice group to create and grow revenue streams and enhance market presence. Vorys eControl works with brands around the globe to gain lawful control over the sale of their products online, reduce channel conflict and attain overarching business objectives. Co-created and used data analytics to demonstrate how controlled online marketplace channels and holistic channel management strategy supports brand equity and generates profitable business growth for clients.

Developed and executed strategic plans to stabilize price, dramatically reduce channel conflict and in turn accelerate business growth and customer retention while preserving profitability and brand value. Experience with and responsibility for sales to key retailers operating within and across multiple channels, including Food, Mass and eCommerce.

Leadership of digital and consumer affairs efforts and team members. Responsible for all digital strategy development, execution and associated budgets: Ecommerce, website, advertising, social media, search, influencers.

Management of multi-million dollar tea business. P&L responsibility. Branding and positioning, market research, product innovation, business analysis, competitive analysis and monitoring, budgeting and forecasting, social media and advertising. Successful in leading new product development and launch. Analysis of trends and market competition to maintain awareness and find opportunities to drive incremental sales. Adept in managing budgets, time lines, expenses, cross-functional teams to create top-selling products.

Supported or drove all key marketing projects, including product development, digital marketing, website management and traditional advertising. Developed and maintained models for sales forecasting, marketing program ROI as well as market, competitive, and trend analysis to inform strategic marketing plans that drove top line sales growth and increased profitability.

Product development and management for nonprofit Blue Cross Blue Shield licensed Health Insurance Company. Performed analysis of market and client needs to develop and market new products to support the business during a time of organizational transition and restructuring.

Marketing and strategy at innovative, fast-paced biodegradable diaper start-up. Developed and enacted best practices for DTC, eCommerce, website analytics and reporting, market research, marketing communications and social media .

Responsibilities included financial analysis and reporting, forecasting, modeling, auditing and compliance.