Robin Pearson

Robin Pearson Email and Phone Number

Strategic Marketer | Direct to Consumer | Customer Acquisition, Retention, & Loyalty @ Newport Restaurant Group
Robin Pearson's Location
Newport, Rhode Island, United States, United States
Robin Pearson's Contact Details
About Robin Pearson

CUSTOMER FOCUSED MARKETERAccomplished, resourceful and goal-oriented professional with a comprehensive marketing background. Proven ability to gather and analyze data, act and/or problem solve based on business situations. Adept at building and managing cross-functional teams, both internally and externally. Excellent interpersonal skills with proficiency in cultivating strong relationships through a high level of service and professionalism. Outstanding communication, presentation, and public speaking skills.

Robin Pearson's Current Company Details
Newport Restaurant Group

Newport Restaurant Group

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Strategic Marketer | Direct to Consumer | Customer Acquisition, Retention, & Loyalty
Robin Pearson Work Experience Details
  • Newport Restaurant Group
    Digital Marketing & Customer Loyalty
    Newport Restaurant Group Oct 2021 - Present
    Warwick, Rhode Island, Us
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  • Pearson
    Partner Marketing & Program Management | Pearson Online & Blended Learning
    Pearson Oct 2020 - Oct 2021
    London, Gb
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  • Samsonite
    Senior Marketing Manager, Direct To Consumer
    Samsonite 2017 - 2020
    Oudenaarde, East Flanders, Be
    • Retail Marketing • Product Marketing • Marketing Strategy • Direct Marketing • Social Media • Product Launches
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  • Plan International Usa
    Senior Marketing Manager
    Plan International Usa 2015 - 2017
    Washington, District Of Columbia, Us
    Developed and executed donor acquisition strategy. Defined and implemented overall marketing plan, channel strategy and provided analysis on completed campaigns. • Designed, executed and analyzed marketing activation campaign strategies in collaboration with cross-functional teams. Analyzed donor history and transactions to optimize current campaigns and design new test campaigns. • Optimized and developed communications including email, digital, mobile/text and direct mail. • Managed promotions and advertising around key events.• Improved cost per acquisition and lifetime value of donors. • Managed fundraising teams across the US; assess successes and areas for improvement throughout each campaign.• Owned fundraising training, troubleshooting, results, reporting and analysis.
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  • Adidas Group
    Senior Manager, Retail Marketing, Crm & Analytics
    Adidas Group 2014 - 2015
    Herzogenaurach, Bavaria, De
    Lead the development and execution of strategic, targeted marketing programs for brick and mortar stores, focusing on customer development and lifecycle, analysis and benchmarking marketing activities to determine and increase ROI. • Developed CRM strategies and programs to enhance database, customer capture and frequency programs, increasing consumer interaction which lead to higher overall customer spend during campaigns.• Analyzed customer shopping behavior to define new consumer promotions and campaigns resulting in increased online activity and repeat sales of previously purchased products.• Developed consumer activation and marketing programs for stores to cultivate partnership relationships, leverage brand assets and drive consumer affinity, traffic and sales at store level.• Designed and launched mobile marketing program for all adidas retail locations resulting in $250K+ in sales/month and 45K new mobile consumers.• Launched customer capture program in all adidas retail locations resulting in a 25% increase of new, marketable customers.• Partnered with internal consumer insights and business unit managers to leverage existing research, knowledge, initiatives and sports assets for marketing campaigns. • Presented regular updates and key findings to Senior Level team and business partners on overall strategy effectiveness and the results of initiatives.
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  • Reebok International
    Marketing Manager - National Accounts
    Reebok International 2010 - 2014
    Boston, Ma, Us
    Created, developed and executed marketing campaigns for National Accounts including: Kohl’s, Famous Footwear, DSW, Shoe Carnival, Sears, and JC Penney. Regional responsibilities included Hibbett, Rack Room, Bon Ton and Shoe Show.• Successfully activated and implemented all Reebok brand marketing priorities, programs and product initiatives while managing ROI against an annual marketing budget of $4M.• Developed and launched new products and brand marketing campaigns across top retail chains. Created excitement and brand awareness with each account to guarantee continued marketing presence and sell through. • Liaised closely with Senior Management teams internally and externally to secure marketing funds/in-store real estate. • Presented Reebok brand marketing plans by category to National Account Senior Management on quarterly basis to create sell in excitement. • Increased apparel sales in 2014 by 50% and maintained sell thru at 10-12% per week by securing a “shop in shop” at key retailer. • Analyzed campaign success by evaluating product sell-through on a weekly basis. • Managed overall marketing budget of above $4M, developed individual accounts budgets based on sales forecasts.
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  • Reebok International
    Retail Marketing Manager
    Reebok International 2005 - 2010
    Boston, Ma, Us
    Managed all direct marketing, visual merchandising and signage programs for 160 Reebok, Rockport and Greg Norman stores nationwide. • Developed, implemented and analyzed marketing campaigns to deliver $65M+ in annual sales. Increased annual marketing sales by 9% while maintaining a constant budget. • Directly responsible for delivering over 20% of Retail Division’s sales via consumer marketing programs. • Executed consumer promotions, direct, email, and in-store marketing for three brands with staff of five and a budget of $3M. • Increased response to nationwide direct mail campaigns by 25% by implementing data mining, segmentation and mail strategies.• Increased email database by over 100% by implementing email acquisition campaigns including online sweepstakes and email offers. • Oversaw window signage strategy, plan-o-grams, floor set changes and merchandising standards for three brands across all stores. • Designed marketing and branding campaigns for concept stores including the NHL Powered by RBK store in Manhattan, Reebok Concept Stores and Rockport Concept Stores in New York, San Francisco, Newport, Las Vegas and Boston.
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  • Right Coast Marketing
    Account Manager
    Right Coast Marketing 2003 - 2005
    Red Bank, New Jersey, Us
    Managed one of the industry’s most profitable loyalty programs using database marketing, customer segmentation, data mining and deciling for a customer base of over 7 million. • Managed over 85 retention and acquisition campaigns annually. • Managed outside production and creative vendors to ensure that all campaigns are completed on schedule and under budget. • Developed list plans & buying for 1-2 million piece national prospecting campaigns.• Developed customer acquisition models that increase prospecting response and ROI year over year exceeding the industry average by 300%.• Managed 30 new store openings per year and deliver an average ROI of 10:1.• Provided input on offer strategy and provide recommendations for test formats. • Leveraged customer information to manage the successful best customer program that lifts spend by 19% and shopping frequency by 27%. • Analyzed promotion results, shopping behavior, customer lifecycles, profitability and other key metrics to evolve programs successfully. • Primary point of contact for $10 million client.
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  • Howrey Simon Arnold & White, Llp
    Marketing Specialist
    Howrey Simon Arnold & White, Llp 2001 - 2002
    Member of the Strategy & Marketing Department of an international law firm. Worked withsix practice groups on marketing, strategy and research projects for Fortune 500 clients.
  • Academy For Educational Development
    Program Associate, Program Assistant
    Academy For Educational Development Jun 1999 - Nov 2001
    Washington, Dc, Us
    Member of the stakeholder communications and partnership initiatives team for the National Youth Anti-Drug Media Campaign, a five year social marketing campaign funded by the White House Office of National Drug Control Policy.
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Robin Pearson Skills

Marketing Strategy Direct Marketing Marketing Retail Strategy Sales Brand Management Account Management Integrated Marketing Marketing Communications Market Planning Customer Insight Product Marketing Competitive Analysis Retail Marketing Database Marketing Segmentation Merchandising Multi Channel Marketing Digital Marketing Analytics Cross Functional Team Leadership Forecasting Visual Merchandising Strategic Partnerships Market Research P&l Management E Commerce Sponsorship

Robin Pearson Education Details

  • The George Washington University
    The George Washington University
    Bachelor’S Degree
  • Msj
    Msj

Frequently Asked Questions about Robin Pearson

What company does Robin Pearson work for?

Robin Pearson works for Newport Restaurant Group

What is Robin Pearson's role at the current company?

Robin Pearson's current role is Strategic Marketer | Direct to Consumer | Customer Acquisition, Retention, & Loyalty.

What is Robin Pearson's email address?

Robin Pearson's email address is ro****@****ite.com

What is Robin Pearson's direct phone number?

Robin Pearson's direct phone number is +140173*****

What schools did Robin Pearson attend?

Robin Pearson attended The George Washington University, Msj.

What skills is Robin Pearson known for?

Robin Pearson has skills like Marketing Strategy, Direct Marketing, Marketing, Retail, Strategy, Sales, Brand Management, Account Management, Integrated Marketing, Marketing Communications, Market Planning, Customer Insight.

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