Robin Pearson Email & Phone Number

Newport, RI, US

Warwick, Rhode Island, US

London, GB

Oudenaarde, East Flanders, BE

• Retail Marketing
• Product Marketing
• Marketing Strategy
• Direct Marketing
• Social Media
• Product Launches

Washington, District Of Columbia, US

• Developed and executed donor acquisition strategy. Defined and implemented overall marketing plan, channel strategy and provided analysis on completed campaigns.
• Designed, executed and analyzed marketing activation campaign strategies in collaboration with cross-functional teams. Analyzed donor history and transactions to optimize current campaigns and design new test campaigns.
• Optimized and developed communications including email, digital, mobile/text and direct mail.
• Managed promotions and advertising around key events.
• Improved cost per acquisition and lifetime value of donors.
• Managed fundraising teams across the US; assess successes and areas for improvement throughout each campaign.

Herzogenaurach, Bavaria, DE

• Lead the development and execution of strategic, targeted marketing programs for brick and mortar stores, focusing on customer development and lifecycle, analysis and benchmarking marketing activities to determine and.
• Developed CRM strategies and programs to enhance database, customer capture and frequency programs, increasing consumer interaction which lead to higher overall customer spend during campaigns.
• Analyzed customer shopping behavior to define new consumer promotions and campaigns resulting in increased online activity and repeat sales of previously purchased products.
• Developed consumer activation and marketing programs for stores to cultivate partnership relationships, leverage brand assets and drive consumer affinity, traffic and sales at store level.
• Designed and launched mobile marketing program for all adidas retail locations resulting in $250K+ in sales/month and 45K new mobile consumers.
• Launched customer capture program in all adidas retail locations resulting in a 25% increase of new, marketable customers.

Boston, MA, US

• Created, developed and executed marketing campaigns for National Accounts including: Kohl’s, Famous Footwear, DSW, Shoe Carnival, Sears, and JC Penney. Regional responsibilities included Hibbett, Rack Room, Bon Ton and.
• Successfully activated and implemented all Reebok brand marketing priorities, programs and product initiatives while managing ROI against an annual marketing budget of $4M.
• Developed and launched new products and brand marketing campaigns across top retail chains. Created excitement and brand awareness with each account to guarantee continued marketing presence and sell through.
• Liaised closely with Senior Management teams internally and externally to secure marketing funds/in-store real estate.
• Presented Reebok brand marketing plans by category to National Account Senior Management on quarterly basis to create sell in excitement.
• Increased apparel sales in 2014 by 50% and maintained sell thru at 10-12% per week by securing a “shop in shop” at key retailer.

Boston, MA, US

• Managed all direct marketing, visual merchandising and signage programs for 160 Reebok, Rockport and Greg Norman stores nationwide.
• Developed, implemented and analyzed marketing campaigns to deliver $65M+ in annual sales. Increased annual marketing sales by 9% while maintaining a constant budget.
• Directly responsible for delivering over 20% of Retail Division’s sales via consumer marketing programs.
• Executed consumer promotions, direct, email, and in-store marketing for three brands with staff of five and a budget of $3M.
• Increased response to nationwide direct mail campaigns by 25% by implementing data mining, segmentation and mail strategies.
• Increased email database by over 100% by implementing email acquisition campaigns including online sweepstakes and email offers.

Red Bank, New Jersey, US

• Managed one of the industry’s most profitable loyalty programs using database marketing, customer segmentation, data mining and deciling for a customer base of over 7 million.
• Managed over 85 retention and acquisition campaigns annually.
• Managed outside production and creative vendors to ensure that all campaigns are completed on schedule and under budget.
• Developed list plans & buying for 1-2 million piece national prospecting campaigns.
• Developed customer acquisition models that increase prospecting response and ROI year over year exceeding the industry average by 300%.
• Managed 30 new store openings per year and deliver an average ROI of 10:1.

Member of the Strategy & Marketing Department of an international law firm. Worked withsix practice groups on marketing, strategy and research projects for Fortune 500 clients.

Washington, DC, US

Member of the stakeholder communications and partnership initiatives team for the National Youth Anti-Drug Media Campaign, a five year social marketing campaign funded by the White House Office of National Drug Control Policy.

Bachelor’S Degree

Education record