Lead overarching strategic marketing vision for the thriving vertically integrated biotechnology company as it further expands its national and international reach. This includes the development of new distribution channels and drive revenue-generating opportunities, including brand development and partnerships to support the company’s new wellness product lines. Manage and pitch media opportunities to increase awareness of the company, its brands, and the growing hemp industry.Manage and execute brand and marketing strategy for two consumer facing hemp brands. This includes e-commerce management, creation of brand strategy, adaptation of strategy based on frequent market intelligence updates, synthesis of data into stories and content that inspire brand loyalty and catalyze sales growth. Together with the Chief Science Officer, lead the innovation strategy, pipeline, and execution.Achieve a top 5% performing Shopify e-commerce store in the challenging hemp/cannabis industry within one year of brand launch. In year two, the e-commerce store remains in the top 5%.Earned media attention for our brands and executives from national, industry, and local outlets. Noteworthy coverage includes placement on Fox Business News, Hemp Industry Daily, Florida Trend, and more.Maintain and manage external relations including press, investors, supply chain partners, and others. Speak at industry conferences at a subject matter expert in hemp/cannabis marketing, public relations, and communications.

Served as chief operating officer for a major public private partnership funded by the Department of Energy, state economic development organizations, universities, and other private and public partners.Responsibilities included leading the national innovation institute's strategic planning, staffing, external relations, communications, workforce development, brand strategy, sustainability marketing, press, media engagement, public relations, association partnerships, government partnerships, and managing the talented team members who continue driving our organization and its member partners to new heights.If you are wondering how innovative materials such as carbon fiber, 3d printing, and/ or technology advances like IoT impact advanced manufacturing, our organization may be driving the research, development, and workforce training enabling industry adoption and advancements in these areas.

Served as head of communications, marketing, and workforce development for a major public private partnership funded by the Department of Energy and other private and public partners. Responsibilities included leading the national innovation institute's external relations, communications, workforce development, brand strategy, marketing, press, media engagement, public relations, association partnerships, and managing the talented team members who continue driving our organization and its member partners to new heights.Promoted to COO in April 2018 after serving in previous senior leadership roles within the organization from 2015-2018.The Institute for Advanced Composites Manufacturing Innovation (IACMI) is managed by the Collaborative Composite Solutions Corporation (CCS), a not-for-profit established by the University of Tennessee Research Foundation. The national institute is headquartered in Tennessee with additional locations in Colorado, Michigan, Indiana, Ohio, Kentucky, Washington, and New York.

BRAND LEADERSHIP ROLESVICE PRESIDENT/DIGITAL LEADERSHIP ROLES (HGTV & DIY) | 2010-2014Business Development (2011-2014)Audience Experience (2010-2011)Key leadership role, coordinating strategic marketing for HGTV & DIY channels to establish stronger multi-screen consumer engagement. Leveraged partnerships by expanding on assets and capitalizing on unutilized sources. Led social media as a consumer listening/feedback mechanism. *Strengthened consumer engagement across platforms by 15% for priority programming.*Increased user generated content and brand engagement by over 300%.*Served as a business liaison with the external community, investors, and talent. VICE PRESIDENT - HGTV PROGRAM PLANNING | 2006-2010Trusted adviser and thought leader with accountability for managing a large portfolio of matrixed projects across several vertical media platforms. Oversaw a $100M budget and six direct reports with insight for P&L. Engaged with stakeholders to ensure the balancing of objectives and assessing of risk mitigation opportunities. Collaborated cross-functionally with Marketing, Creative Services, Research, Affiliate Sales, Ad Sales, and Digital on budget planning, brand priorities, revenue-generating programming sponsorships, and content planning. *Increased younger audience growth by 21% due to the implementation of a strategy that integrated digital engagement.*Generated a $1M in savings by leading a major revitalization screening project. DIRECTOR/MANAGER OF HGTV & GAC BRANDS RESEARCH| 2005-2006*Supervised a team of three high-performing researchers. *Partnered with brand leadership to implement strategies that generated 20% prime time ratings increases. *Promoted twice in a two year period.

Forecast an annual average of $94.6M in movie acquisitions in 2004 and similar levels in 2003. Actual performance was closely aligned with forecasts resulting in strong profit margins in this business unit.Served as a sought-after beta tester for Nielsen media analytics software.