Robin Previti Email & Phone Number

Philadelphia, Pennsylvania, United States

• As marketing coordinator for a startup cybersecurity company, I created and executed a brand and marketing strategy for its January 2020 market launch. I collaborated with a small team from brand conception to launch.
• Initial market & competitive research
• Name selection
• Logo sourcing and selection
• Go-to-market strategy development and execution
• Branding kit and collateral creation (business cards, website, letterhead, etc.)

• Executive Administration: Championed integration of Entrepreneurial Operating System, participated in strategic business planning as Senior Leadership Team member, coordinated with legal and accounting partners and.
• Marketing Coordination: Managed social media, distributed press releases, coordinated events and trade shows, executed inbound marketing strategy and managed website redesign project
• Sales Administration: Managed sales KPIs and reporting systems, maintained CRM application and database, trained sales team

Mount Laurel, New Jersey

• Achieved $70,000 in new monthly recurring-revenue in 2018 and 2019
• Trained in Sandler Selling System

Turnersville, NJ

• Increased year-to-date sales by 44% at nearly $2 million
• Increased overall rank from 65 in 2014 to 25 out of 91 showrooms in 2015
• Only location to achieve “Premier Store” status for 7 consecutive quarters
• Managed top-performing sales team, which included the company’s top-ranked salesman
• Exceeded monthly sales goal for 22 out of 22 months of employment thus far

West Berlin, NJ

• Recognized and awarded for exceeding $750k in sales for 2014 fiscal year
• Developed untrained employees into an accomplished appliance sales team
• Revitalized department through strategic addition of merchandise and reorganization of layout, streamlining sales process and increasing sales.
• Strengthened profitability and operational efficiency, distinguishing store as sole"Premier Store" in the district
• Established loyal customer base through consistent exceptional customer service and retention

Turnersville, NJ

• Achieved a 20% increase in store’s Facebook likes, resulting in better connections with customers
• Designed a direct mail advertising campaign, which is currently in early stages of distribution
• Designed in-store promotional materials that successfully increased sales of particular products
• Effectively handled customer issues, resulting in customer retention

Glassboro, NJ

• Consistently delivered second highest monthly gross sales in the store
• Created several effective displays and arrangements featuring must-sell products
• Kept a clean, stocked, and up-to-date department
• Achieved monthly customer service goals based on online customer satisfaction surveys

Glassboro, NJ

• Responsible for:
• Ensuring speedy and pleasant customer checkout
• Counting registers daily often containing upwards of $5000.00
• Maintaining clean and organized service desk
• Meeting sales metric standards

Sewell, New Jersey

• Engage with the Gloucester County Italian Heritage Commission's audiences on social media
• Produce the layout and design of three bi-annual magazines
• Draft and distribute press releases for clients, which resulted in publications in key news outlets
• Maintain professional relationships with the media
• Implemented a media database, streamlining communication between parties

Wayne, PA

Kody Lighting suffered from less-than-desirable sales. Owners needed a marketing plan including social media communication, website use, and traditional advertising. Secondary research and initial stages of primary research were completed.

Bachelor Of Arts (Ba), Public Relations

Graduated Cum Laude

Education record