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Marketing and communications leader with demonstrated ability to build and grow the customer experience through collaborative partnerships with field sales, service and marketing teams. Integrated communications - Product and services marketing - Brand awareness - Lean- Relationship/vendor management - Strong ethics - Project management - Website management - Campaign management - Event planning and management - Corporate Social Responsibility
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Communications Partner, Customer And Employee ExperienceNcr Atleos Oct 2023 - PresentAtlanta, Ga, Us -
Communications Partner, Global BankingNcr Corporation Jun 2021 - Oct 2023Atlanta, Georgia, Us -
Communications Lead, Services And Solutions Delivery, Philips North AmericaPhilips Jan 2019 - Apr 2021Amsterdam, Noord-Holland, NlLead communications for Philips Services and Solutions Delivery North America. Identify, create and leverage best channels to promote services messaging internally; serve as liaison with market and global counterparts; coordinate external communication opportunities and thought leadership for services leaders via industry publications, events and social media. Develop messaging aligning to brand strategy while incorporating lean methodology, end-to-end solutions, circular economy and customers first mindset. -
Senior Manager, Marketing Communications, Philips North AmericaPhilips Jan 2017 - Jan 2019Amsterdam, Noord-Holland, NlCommunicated Philips services story to drive preference and brand awareness, helping to increase market share and service order intake. Campaign management including strategy, content development, social media, agency management, employee and customer engagement, budgeting, and stakeholder/organization communication. Web management including strategic and content development at market and global levels, search optimization, and integrated navigation. -
Senior Marketing Manager, Customer Services, Philips HealthcarePhilips Sep 2010 - Jan 2017Amsterdam, Noord-Holland, NlDeveloped and executed internal and external communications strategy for imaging systems, ultrasound, clinical education, and multi-vendor services. Included internal newsletter, sales and marketing toolkit, collateral, website, intranet, PR and social media, digital marketing, and presentations. -
Senior Manager, Marketing, Philips HospitalityPhilips Sep 2006 - Oct 2010Amsterdam, Noord-Holland, NlManaged marketing activities for hospitality product portfolio. Developed and executed strategy for external and internal communications including writing and facilitating press releases, composing and coordinating web content, and creating programs and promotions. -
Account ManagerNec Display Solutions Of America Sep 2002 - Apr 2006Managed relationships, pricing, product selection, program administration and all aspects of accounts for existing and potential end-user and reseller customers in the corporate, educational, government, and medical verticals. -
Sr. Marketing ManagerNasba - North American System Builders Association Aug 1999 - Aug 2002Managed all aspects of corporate marketing: branding, collateral development, advertising, budget, public relations, direct mail, website, newsletter, trade and co-sponsored events, and communication and program development to attract and retain vendor and member base.
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Marketing ManagerSed International 1998 - 1999
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Customer Service ManagerWolff System Technology 1994 - 1996Us
Robin Bassen Skills
Robin Bassen Education Details
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Georgia State University - J. Mack Robinson College Of BusinessMarketing -
University Of DelawareSpanish
Frequently Asked Questions about Robin Bassen
What company does Robin Bassen work for?
Robin Bassen works for Ncr Atleos
What is Robin Bassen's role at the current company?
Robin Bassen's current role is Marketing and Communications enthusiast.
What is Robin Bassen's email address?
Robin Bassen's email address is ro****@****ips.com
What is Robin Bassen's direct phone number?
Robin Bassen's direct phone number is +171773*****
What schools did Robin Bassen attend?
Robin Bassen attended Georgia State University - J. Mack Robinson College Of Business, University Of Delaware.
What skills is Robin Bassen known for?
Robin Bassen has skills like Strategy, Marketing, Marketing Strategy, Advertising, Management, Sales, Public Relations, Marketing Communications, Account Management, Internal Communications, Sales Operations, Sales Management.
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