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First thing to know: I'm incredibly lucky. How so? I’ve spent my career working with companies driven by innovation and careful about how they tell their stories. It's exhilarating, fun, challenging, and so very rewarding to work in environments like that - especially when leading teams tasked with creating a measurable impact.My specialty is storytelling - in all its forms - to audiences as diverse as you can possibly imagine. Every company has a story, and every one of them is unique. That's what I do - I help companies define their unique story and then share it with appropriate audiences to help them meet their business goals. (Translated into business-speak: I develop and execute marketing and communications strategies, including brand-building initiatives, integrated campaigns, media and analyst relations, content marketing, and digital strategies to generate measurable results that impact the bottom line.) My other specialty is integration - tying together the various ways you reach all the audiences you care about: your employees, customers, prospects, community leaders, and shareholders. The lines between these audiences have blurred, so you need to be transparent, authentic, and consistent in how you communicate with all of them. I have a knack for cutting through corporate speak and stripping down a message to its core kernel, whatever it is, and sharing it in the most memorable way. Whether you need:- Impactful brand awareness and industry thought leadership- Favorable opinions from those all-important influencers - Stronger employee engagement- Greater response rates to your marketing programs - Compelling portraits of products and servicesI can help with: -B2B Marketing: brand strategy, messaging platforms, integrated marketing programs, content strategy, demand generation and customer marketing/advocacy programs-B2B Comms: reputation management, executive thought leadership, influencer relations, digital story telling, social media, crisis management-Content: press releases, case studies, white papers, videos, contributed articles, web content, blog posts, brochures, newsletters and campaign copywriting
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Global Corporate CommunicationsCognitePhoenix, Az, Us -
Senior Director - MarketingPaylocityPhoenix, Az, Us -
Advisory Board Member - Women In Leadership ProgramPaylocity May 2024 - PresentSchaumburg, Illinois, UsThe Women in Leadership program is dedicated to empowering female leaders at Paylocity as they continue their professional journey. It encompasses learning sessions, engagement programs, an annual conference, and a ready-made forum for exchanging ideas, resources, articles, and tools. -
Senior Director - Corporate MarketingPaylocity Jan 2022 - PresentSchaumburg, Illinois, UsPaylocity is a publicly held (NASDAQ: PCTY) SaaS company, offering a complete Human Capital Management (HCM) platform to meet the needs of today's modern workforce. I lead the Corporate Marketing team, which includes brand awareness, PR/AR, social media, influencer marketing, customer advocacy programs, field events and tradeshows, and creative services. -
Director - Global Customer MarketingIneight Inc. Mar 2020 - Jan 2022Scottsdale, Az, UsInEight is a software company built by construction pros for construction pros. Its SaaS technology helps owners, contractors and engineers minimize risk, control costs, and increase efficiency when designing, building and operating large-scale capital assets and infrastructure.At InEight, I led the Customer Marketing team, which built and leveraged strategic customer relationships to elevate brand awareness and drive revenue. My team sourced and packaged customer stories, steered customer lifecycle initiatives, drove account-based marketing (ABM) programs, and served as internal advocates for the hundreds of companies worldwide that use InEight. -
Chief Marketing StrategistWordmaven Marketing Dec 2015 - Mar 2020Greater Phoenix Area, Arizona, UsThrough WordMaven Marketing, I've served as an on-call CMO for companies not yet ready to hire a full-time executive. Other clients needed an interim vice president / senior director during maternity/paternity leaves or extended executive searches. Still others needed a hybrid strategist and execution pro to kickstart languishing marketing programs. In each role, I've attacked the business imperatives with fresh eyes and a strategic mindset - diving into any strategy or execution shortfall and never settling for just "keeping things running." Oh, and I always bring a strong sense of humor, too!Clients include industry leaders and nimble startups alike in enterprise software, aerospace, industrial manufacturing, telecommunications, enterprise networking, SaaS, cybersecurity, and healthcare technology -
Volunteer - Marketing Task Force MemberPage Ahead Children'S Literacy Program 2015 - 2016Seattle, Wa, UsPage Ahead operates on one simple and astounding fact: Succeeding Begins with Reading. Being read to in early childhood is the foremost predictor of academic success, which leads to earning a chance at a better job and a better life in the years ahead. Conversely, a child who lacks early exposure to reading often suffers from low self-esteem, struggles academically, and is at higher risk for substance abuse, teen pregnancy, and delinquency. I was a member of the marketing task force - a team of volunteers who work to help the PageAhead board create awareness and advise the organization on strategic brand initiatives. I encourage you to view the web site and consider donating time or money to this worthy cause! -
Global Head - Communications & Social Media ProgramsFluke Networks Dec 2013 - Nov 2015Everett, Wa, UsFluke Networks was the world-leading provider of network test and monitoring solutions to speed deployment and improve performance of networks and applications, before being acquired by NetScout. Nearly all of the Fortune 100 trust Fluke Networks technology to help them solve today’s toughest issues and emerging challenges in WLAN security, mobility, unified communications and data centers.At Fluke Networks, my team was responsible for building global awareness and preference for the company's flagship products and services, primarily through integrated product launch campaigns, digital PR, influencer marketing, and social engagement. I led worldwide PR/AR, social strategy and engagement programs (across owned, earned and paid media), and setting the public announcement strategy and messaging for all new product introductions, as well as employee communications through digital channels. -
Director - Corporate MarketingEdifecs Dec 2010 - Dec 2013Bellevue, Wa, UsEdifecs is one of the largest providers of healthcare software solutions nationwide, and its software streamlines the exchange and processing of information among health insurance plans, hospitals, care providers and employers. At Edifecs, I was responsible for elevating brand awareness, distilling our brand promise into compelling messaging, and launching integrated marketing campaigns targeting buyers at all stages of their journey. We were a lean team, so I also served as the creative director and lead writer for the majority of marketing campaigns and product launches. -
Director - Customer Marketing & External CommunicationsVarolii Jan 2008 - Dec 2010Varolii was one of the largest SaaS providers of automated communications nationwide and has since been acquired by Nuance. My team was responsible for all public relations, analyst relations, social media, customer lifecycle marketing, events and tradeshows, the customer advisory board and our annual customer conference.
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Director - Global MarketingDexterra, Inc. Jul 2006 - Oct 2007Jersey City, Nj, UsDexterra was the fastest-growing mobile enterprise software company worldwide and has since been acquired by Antenna Software. I was responsible for all corporate marketing activities. My team and I overhauled lead generation and sales tool development; helped move the company from a “caution” to “visionary” rating by Gartner; secured coverage in Forbes, Red Herring and other key media outlets; and dramatically simplified our brand identity and messaging to focus on “The Mobile Way of Business.” -
Director - Marketing & CommunicationsDigeo, Inc. Apr 2005 - Jul 2006UsDigeo was a Paul Allen-owned consumer electronics company, since acquired by Arris (NASDAQ: ARRS). Its mission was to deliver the best consumer experience in high-definition media centers for the connected home. During my tenure, I led PR/AR, internal communications, and repositioned the company’s flagship product from cable set-top box to the premiere home media center. As a result, the Moxi Media Center won an Emmy® award for its innovative UI and was featured in the Wall Street Journal, Business Week, USA Today and other key media outlets. -
Marketing ManagerCendant - Orbitz For Business & Travelport May 2003 - Apr 2005Brooklyn, New York, UsCendant was a powerhouse conglomerate with key holdings in travel, including a corporate travel booking site called Highwire. I initially managed marketing communications and brand strategy for Highwire's re-launch under the name Travelport before it merged with Orbitz for Business. I then took over all demand generation and customer marketing programs, including marketing campaigns, sales tool development, events and tradeshows, and launching the company’s customer advisory board. Cendant has since split into several independent companies, with the travel entities forming one company and adopting the brand name I helped launch: Travelport. -
Director - CommunicationsOnyx Software Jul 2001 - Apr 2003UsOnyx Software was one of the top pure-play vendors in the customer relationship management (CRM) software category. My team was responsible for global brand awareness programs, all media and analyst relations, employee communications, product launches and a highly effective customer reference program. -
Account SupervisorWaggener Edstrom Mar 2000 - Jul 2001Bellevue, Washington, UsWaggener Edstrom (now WE Communications) is one of the top independent PR agencies worldwide. I served as a senior team leader on the SAP account, managing business press, analyst relations, and crisis communications - all while revitalizing the customer reference program and directing the entire press and analyst program for SAPPHIRE, SAP's largest annual user conference. -
Communications ManagerBoeing Oct 1996 - Mar 2000Arlington, Va, UsBoeing (NYSE: BA) is the largest aerospace company in the world. I held multiple roles in Commercial Airplanes, including media relations and issues management, employee communications, web site content management, and group-wide news bureau editor. Appeared on camera and in print as Commercial Airplanes group spokesperson, handling crisis comms and a wide range of topics and inquiries.
Robin Rees Skills
Robin Rees Education Details
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City University Of SeattleMass Communications & Journalism -
Lakewood Sr. High School
Frequently Asked Questions about Robin Rees
What company does Robin Rees work for?
Robin Rees works for Cognite
What is Robin Rees's role at the current company?
Robin Rees's current role is Global Corporate Communications.
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What schools did Robin Rees attend?
Robin Rees attended City University Of Seattle, Lakewood Sr. High School.
What are some of Robin Rees's interests?
Robin Rees has interest in Nfl, Nascar, Evernote, Barack Obama, Health, Windows Phone, Children, Npr, Vanguard Group, Education.
What skills is Robin Rees known for?
Robin Rees has skills like Integrated Marketing, Marketing Communications, Corporate Communications, Strategy, Lead Generation, Marketing, Crm, Public Relations, Media Relations, B2b Marketing, Direct Marketing, Strategic Partnerships.
Who are Robin Rees's colleagues?
Robin Rees's colleagues are Krystal Malsbury, Pmp, Ole Christian Bjørnestad Røed, Ben Arnold, Shreya Verma, Emilie Dahl, Ryan Booker, Sanjana Sarna.
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