Robin Medina Email & Phone Number

Plans and oversees all the company operations and projects. Responsible for creating operational strategies to increase profits and brand loyalty and, at the same time, ensuring that the operations run an effective and efficient manner. Makes sure that the Wyoming Lottery operates within the provisions of its Statutes and applicable laws. Oversees marketing strategies and the effective integration of new processes across the Lottery as a whole. Plays a central role, in conjunction with other senior leaders, in planning and strategy development. Oversees new product development and execution. Oversees the development and execution of the annual marketing plan and ensures it aligns with the overall business strategies and goals. Manages the Human Resources and administration of a business. Continuously works to improve efficiencies. Collaborates with the CFO on financial projections, budgets, and cost analysis. Provides leadership and safeguards that the company is maintaining its goals from both an operational and cultural points of view.

Cheyenne, Wyoming, Us

Served as a trusted advisor and partner, recommending and delivering digital solutions that brought clients brand stories to life. Developed, maintained, and grew client relationships over the long term based on results. Orchestrated realistic, executable, and repeatable go-to-market strategies that exceeded the client objective. Led all aspects of the proposal development process, including qualifying opportunities and collaborating with clients to develop winning solutions. Facilitated brainstorming sessions, workshops, project kick-offs, retrospectives, and post-mortems for various client projects. Ensured exceptional customer service and strategic brand marketing for all agency clients. Oversaw projects, including preparation of business cases and ROI models as well as managing internal resource allocation, and proactively anticipating recruitment, needs to ensure the correct level of skill to grow the accounts. Worked closely with management teams to support account revenue forecasting, monitoring, potential project risks, and overall profitability.

Started a full-service marketing agency that offered services for clients, including market research, brand development & enhancements, web design, and programming. Built and deepen executive relationships to help influence their long-term technology and business decisions. Added value and was viewed as a trusted advisor by bringing compelling insights and ideas with follow-through execution. Managed key accounts portfolio and communicated with major clients regularly and responded to specific queries. Worked with clients to achieved sales objectives through sales to new customers and through sales of additional services to existing customers. Managed all aspects of the business.

Loveland, Co, Us

Administered the formation and management of strategic alliances. Established budgets and executed innovative strategic marketing plans for the clients. Developed, maintained, and nurtured existing clients and new business opportunities. Streamlined all marketing project components to a timeline and defined quality standards. Facilitated in the development and implementation of client brand initiative in collaboration with all internal team members, external suppliers, and clients. Developed new ways of communicating with clients and internal teams, streamlining the coordination of all marketing efforts.

Fort Collins, Co, Us

Led the design, and initiated plans to meet established strategic marketing objectives for key objectives. Spearheaded and developed RFP procedures, and handled the selection of agencies, analysis of final bids, and security of branding agency. Examined and evaluated programs to ensure efficiency, and provided a resolution to customer related issues efficiently and professionally. Ensured all communications aligned with overall corporate marketing, positioning, branding efforts, and compliance with editorial standards. Efficiently managed vendor relationship and creative development, as well as liaison with agencies, designers, copywriters, multimedia vendors, and printers on design, production, execution, and delivery of all customer-facing marketing materials

Fort Collins, Co, Us

Functioned as team leader for re-branding project, led new positioning, enhanced logo, competitive global packaging, and advertising rollout. Directed the marketing communications department and other appropriate cross-functional teams. Successfully planned and developed outbound communication strategies for business unit products, utilizing all appropriate communication platforms and media, for company marketing activity. Streamlined communication strategy with other corporate strategies, communicating with the marketplace within budgetary constraints.

Fort Collins, Co, Us