Robin Robert Email & Phone Number

Tampa, FL, US

San Antonio, Texas, US

• Successfully led marketing and creative strategy for Deposit products, resulting in 12% incremental account growth among 3 targeted segments: Getting Established, Established Optimizers, and Loyal Retirees.
• Spearheaded the strategic development and execution of creative marketing campaigns for Checking, Savings, and Certificates of Deposit, elevating brand awareness, loyalty, and satisfaction as reflected in NPS scores.
• Orchestrated multi-channel marketing efforts, including digital, social, email, and traditional media, resulting in a 15% increase in average CD account balances.
• Collaborated with product and strategy leaders to define target audiences, messaging, and KPIs, driving alignment on retention and acquisition goals.
• Actively tracked performance metrics; delivered insightful reports to senior management and guided data-driven decision making.
• Led an agency team of 20 cross-functional partners and coordinated with over 5 internal business partners including legal, compliance, strategy, product, and analytics to ensure cohesive campaign execution across all.

St. Petersburg, US

• Directed brand initiatives and successfully overhauled and rebranded a rewards program for a VC-backed, industry-leading car warranty company. These efforts resulted in a 23% increase in retention and bolstered program.
• Directed brand strategy and content creation for both General and Hispanic markets, enhancing PMC’s market leadership and driving significant growth. I am fully bilingual.
• Served as the strategic communications advisor to sales and internal teams, optimizing messaging and content to significantly enhance brand awareness, drive website traffic, and enable sales.
• Revamped company blogs and digital advertising efforts, improving SEO rankings. This resulted in appearance in the top 8 results on the Search Engine Results Page (SERP).
• Authored a brand compliance checklist that became the standard for all marketing initiatives, leading to a more cohesive customer experience and increasing customer satisfaction ratings.

• Independent consultant to global companies and marketing and advertising agencies.
• Spearheaded consumer research initiatives and developed integrated in-store marketing strategies for global clients in highly regulated sectors, resulting in a 13% increase in customer engagement.
• Managed comprehensive brand marketing projects from inception to execution, achieving 90% of clients’ objectives through effective cross-functional collaboration.
• Directed the creative development of multi-channel, multi-lingual content, boosting brand image overseas and bolstering Duty-Free sales by 35%.

Mclean, VA, US

• Directed a comprehensive marketing and brand strategy across multiple business units—including Card, Retail Bank, Home, Investing, and Small Business Bank—resulting in double-digit account growth across business lines.
• Managed a team of 45+ geographically dispersed professionals, fostering talent development and providing mentorship.
• Cultivated strong relationships with senior leaders and internal business partners.
• Introduced Agile methodologies, resulting in 25% cost savings and 50% reduction in production cycle times, enhancing efficiency and effectiveness.
• Guided teams to enhance the brand's visual identity and reputation while ensuring alignment with corporate branding objectives.
• Strengthened the corporate brand by clearly illustrating brand identity, market positioning, and value proposition, consistently delivering strong growth across verticals.

Mclean, VA, US

• Drove strategy and creative development for Partnerships and New Business teams, leading 26 local and remote associates to achieve a 32% increase in campaign effectiveness.
• Developed and executed innovative multi-channel campaigns for partnerships and new business initiatives, resulting in a 25% growth in partner engagement within six months.
• Successfully led and integrated the HSBC Retail Partnerships Group, managing organizational change, and overseeing brand and marketing transformation programs that improved team performance metrics by 15%.
• Identified and evaluated potential partners, crafting and delivering customized, data-driven pitches that secured 10 new strategic partnerships in one year.
• Implemented Agile methodologies, streamlining processes that led to a 20% reduction in operational costs and a 15% improvement in project turnaround times, earning a promotion to Director from senior leadership.

Provided marketing counsel to the Doubletree Hotel, W. Shore in Tampa, FL as they looked to improve REVPAR for the 489-room hotel. Established dual marketing strategy for different audiences (frequent business travelers and destination travelers). Collaborated with management, catering, beverage, and convention managers to review performance and gain.

Led strategy and creative development for direct response and acquisition marketing efforts for automotive insurance products. Directed three advertising agencies in the development of creative concepts for integrated awareness and acquisition campaigns. Developed and ensured compliance with brand standards and business objectives in close collaboration.