Building brand Orientbell Tiles and making buying & selling tiles convenient & and easier for both retail and B2B Customers. Helping to grow 1. Brand Awareness & Brand Consideration for Orientbell Tiles2. Making Digital Customer Experiences (Tile Visualizer, Visual Search, Mobile Apps) a brand differentiator - Started & Growing India's first pan-India D2C in Tiles. Making Digital Tools - Stickier and Growing WAU/DAU for B2B Mobile Apps. Growing Website Traffic for www.orientbell.com3. Create and Scale-up Industry-Leading Social Media Campaigns - Campaigns in Youtube Top 10 Leaderboards, >50% Share of Voice in the Category. Won 'Best Use of Social Media' in IDMA 2023. 4. Drive Revenues through performance marketing campaigns.

Led the marketing function for NIIT University, Worked directly with the founders of NIIT on growing admissions and building the nascent brand 'NU'.Focused efforts on digital media partnerships, advertising and performance improvement in campaigns, grew admissions at reduced customer acquisition costs.

India Marketing Head for Skills & Career Group at NIIT Limited (India B2C/Retail Division). Implemented Digital First Approach, Metrics-Driven Marketing & Customer Journey Improvement for NIIT Brands. In addition to marketing responsibilities, also handled outsourced telesales team that drove nearly one-third of footfalls to NIIT Centres across the country.

Managed marketing programs across various media including paid search, display, content, retargeting, organic search and social media;Headed the marketing function for NIIT IFBI - a NIIT Limited venture with equity participation from ICICI Bank. IFBI Products included both placement assistance training programmes for graduates and B2B Training programmes. Drove 50% Growth in Business through focused customer acquisition and marketing through Print & Online.Learnings include achieving geo-specific and multiple partner-specific recruitment/training mandates Headed the marketing and non-institutional product sales team and part of the leadership team of NIIT Imperia. Success during this stint included doubling the revenues of the business and turning the business from negative EBITDA to positive EBITDA. Also establishing non-institutional product as a significant contributor to both revenues and profit at NIIT Imperia.Had 5 promotions - Promoted from Management Trainee to Assist Manager to Manager to Senior Manager to DGM in this stint. And was also awarded Chairman's Quality Club (NIIT's most reputed awarad) during the stint

As a part of Pre-Sales Team in Wipro Ltd, Designed the strategy for Increasing Revenues and its Implementation Process for Insurance Vertical for Wipro Ltd.