Robin Sapherson Email & Phone Number

Tonbridge, GB

London, GB

BeyondFS is a specialist consultancy focused on helping Financial Institutions expedite digital transformation to deliver improved efficiencies, better risk controls and enhanced customer experiences.

Potters Bar, Hertfordshire, GB

• Led Canada Life’s Wealth Marketing team, responsible for strategy, plans and programmes supporting the growth of our retirement, wealth management and estate planning proposition.
• Responsible for multichannel consumer and B2B engagement, activation and retention programmes, including market positioning and messaging, media and social content and campaigns, direct communications and events, via a.
• Developed Marketing Qualified lead scoring programme.
• Launched and supported ongoing development of a unique retirement solution into the UK adviser market
• Contributed to the growth of strategic and institutional partnerships, including the winning pitch for a £250m+ partner deal in 2021
• Regular speaker at internal sales conferences and events.

London, England, GB

• Led the marketing team of the UK’s best-selling financial magazine, with responsibility for all marketing channels including online advertising, paid search, SEO, social media and email.
• Developed a new umbrella brand proposition based on consumer research.
• Launched Share dealing Service, MoneyWeek cruise and MoneyWeek readers’ awards.
• Rationalised spending and cut unprofitable activity

New Malden, Surrey, GB

- Held board responsibility as COO in an internet driven B2C business for Marketing, Sales, Operations, Finance and HR, with a team of 50+ reporting into me- Led the marketing function, with full responsibility for P&L, customer acquisition and retention- Achieved annual sales growth averaging 30% for four consecutive years, and quadrupling EBITDA over the.

GB

- Responsible for marketing and overall profitability, at board level within a newly acquired company.- Brought a loss-making business into trading profit within a year, and achieved a debt free balance sheet within two years, by reducing overheads, improving marketing efficiencies, and renegotiating supplier contracts.- Grew the membership base for a.

Welwyn Garden City, Hertfordshire, GB

Launched new joint venture Bounty Family Finance, marketing a range of financial products for young families, exceeding sales and profit targets, through online channels, inserts, direct mail, and both outsourced and in-house telemarketing.

London, GB

Responsible for marketing Saga’s lending, savings and investment products, including website and e-marketing, direct mail, exhibitions and press.- Launched an online share dealing service, an online Investment Fund Supermarket, and Saga's Financial Planning service.- Grew Saga's Visa Card base from 90k to 300k cardholders through improved targeting and.

London, GB

Responsible for motor and home insurance direct mail, inserts, door drops, directories, press, radio, TV and outdoor advertising, and managed relationships with agencies and media buyers.- Increased annual TV spend from £500k to over £3 million, justifying the spend with increased sales.- Introduced a new behavioural and value customer segmentation model..

Professional Diploma In Digital Marketing

Cim Diploma In Marketing

Bsc (Hons), Psychology