Robin Sapherson work email
- Valid
- Valid
- Valid
- Valid
Robin Sapherson personal email
Robin Sapherson phone numbers
Strategic marketing leader with exceptional commercial skills• Experienced senior leader with proven record developing successful marketing strategies aligned to business goals within financial services• Skilled at managing multichannel digital and offline marketing programmes• Commercial decision maker with strong numerical and problem-solving capability• Effective and empowering team leadership, influencing and communication skills• Deep understanding of consumer and B2B financial markets and marketing techniques
-
Head Of MarketingBeyondfsTonbridge, Gb -
Head Of MarketingBeyondfs Jan 2023 - PresentLondon, GbBeyondFS is a specialist consultancy focused on helping Financial Institutions expedite digital transformation to deliver improved efficiencies, better risk controls and enhanced customer experiences. -
Head Of Marketing - WealthCanada Life Uk Apr 2015 - Oct 2022Potters Bar, Hertfordshire, GbLed Canada Life’s Wealth Marketing team, responsible for strategy, plans and programmes supporting the growth of our retirement, wealth management and estate planning proposition.• Responsible for multichannel consumer and B2B engagement, activation and retention programmes, including market positioning and messaging, media and social content and campaigns, direct communications and events, via a wide range of digital and offline media.• Developed Marketing Qualified lead scoring programme.• Launched and supported ongoing development of a unique retirement solution into the UK adviser market• Contributed to the growth of strategic and institutional partnerships, including the winning pitch for a £250m+ partner deal in 2021• Regular speaker at internal sales conferences and events.• Led the marketing team at Retirement Advantage from 2015 to 2018, bought by Canada Life in 2018. Managed the team through the acquisition, supporting and rebuilding within a long-term business transformation. -
Marketing DirectorMoneyweek 2014 - 2014London, England, GbLed the marketing team of the UK’s best-selling financial magazine, with responsibility for all marketing channels including online advertising, paid search, SEO, social media and email.• Developed a new umbrella brand proposition based on consumer research.• Launched Share dealing Service, MoneyWeek cruise and MoneyWeek readers’ awards.• Rationalised spending and cut unprofitable activity -
Chief Operating Officer And Marketing DirectorHomeprotect 2009 - 2013New Malden, Surrey, Gb- Held board responsibility as COO in an internet driven B2C business for Marketing, Sales, Operations, Finance and HR, with a team of 50+ reporting into me- Led the marketing function, with full responsibility for P&L, customer acquisition and retention- Achieved annual sales growth averaging 30% for four consecutive years, and quadrupling EBITDA over the same period.- Grew sales through telemarketing, comparison sites, paid search, SEO and content marketing, social media, email marketing, affiliates, partnerships and online advertising- Developed and launched HomeProtect brand and website- Achieved policy retention targets by streamlining renewal and payment processes, simplifying communications and introducing renewal rescue campaigns. -
Marketing And Commercial Director08000 Helpme Limited 2007 - 2009Gb- Responsible for marketing and overall profitability, at board level within a newly acquired company.- Brought a loss-making business into trading profit within a year, and achieved a debt free balance sheet within two years, by reducing overheads, improving marketing efficiencies, and renegotiating supplier contracts.- Grew the membership base for a personal emergency concierge service, primarily via telemarketing to affinity databases.- Launched new branding and marketing collateral, a website, and product extensions including lost luggage and key return, and ID theft cover. -
Marketing DirectorBounty Family Finance 2005 - 2007Welwyn Garden City, Hertfordshire, GbLaunched new joint venture Bounty Family Finance, marketing a range of financial products for young families, exceeding sales and profit targets, through online channels, inserts, direct mail, and both outsourced and in-house telemarketing. -
Head Of Marketing - Saga Investment DirectSaga Group Ltd. 2002 - 2004London, GbResponsible for marketing Saga’s lending, savings and investment products, including website and e-marketing, direct mail, exhibitions and press.- Launched an online share dealing service, an online Investment Fund Supermarket, and Saga's Financial Planning service.- Grew Saga's Visa Card base from 90k to 300k cardholders through improved targeting and offers. -
Head Of Marketing Programmes - Saga ServicesSaga Group Ltd. 2000 - 2002London, GbResponsible for motor and home insurance direct mail, inserts, door drops, directories, press, radio, TV and outdoor advertising, and managed relationships with agencies and media buyers.- Increased annual TV spend from £500k to over £3 million, justifying the spend with increased sales.- Introduced a new behavioural and value customer segmentation model.- Launched exhibition marketing as a new channel for Saga.- Led a cross-functional team which improved multiple product holdings, cross-sales and retention.
Robin Sapherson Skills
Robin Sapherson Education Details
-
Digital Marketing InstituteProfessional Diploma In Digital Marketing -
Cim | The Chartered Institute Of MarketingCim Diploma In Marketing
-
The University Of SheffieldPsychology
Frequently Asked Questions about Robin Sapherson
What company does Robin Sapherson work for?
Robin Sapherson works for Beyondfs
What is Robin Sapherson's role at the current company?
Robin Sapherson's current role is Head of Marketing.
What is Robin Sapherson's email address?
Robin Sapherson's email address is ro****@****p.co.uk
What is Robin Sapherson's direct phone number?
Robin Sapherson's direct phone number is +4413037*****
What schools did Robin Sapherson attend?
Robin Sapherson attended Digital Marketing Institute, Cim | The Chartered Institute Of Marketing, The University Of Sheffield.
What skills is Robin Sapherson known for?
Robin Sapherson has skills like Direct Marketing, Sales, Digital Marketing, Marketing Strategy, Financial Services, Management, Customer Retention, Online Advertising, Insurance, Crm, Seo, New Business Development.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial