Provide fundamental insights and perspective into the overall impression of the Walmart brand in the eyes of our customers. Support the brand marketing team and various corporate affairs departments in understanding key drivers of brand perception and customer advocacy.

Supported Creative advertising message development and execution, CRM value paths & Cross-functional Corporate Reputation insights. Oversaw marketing concept testing and trained marketers on proper concept writing fundamentals.

Internal marketing consultant and primary research project manager for the following media, advertising and branding areas:- National Television Advertising- Print Media (Circulars)- Social Media & Digital Advertising- Brand Marketing Innovation

Developed and executed Social Media Communications Strategy for the Wisconsin MBA program

Designed breakthrough comparison study of facial coding neurological research methodologies. Dynamic, compelling presentation of insights and recommendations resulted in organizational commitment to implement several applications in advertising testing and message development. Led pioneering quantitative research project to establish a baseline effectiveness rating for recent professional sales aid messaging. Baseline results will be used as a reference point for development and testing of all future sales aid messages

Developed successful customized channel strategies for prospective Walmart and Sam’s Club Suppliers

Conducted Social Media competitive reviews – producing insights and recommendations for digital marketing campaignsDrove 250% increase in key client’s social media engagement scores by leveraging social feedback and data-driven insightsLed team of 5 in development of client-customized quantitative metrics for measuring social media engagement

Managed account development of $30+ Million annual sales for several national retail accounts – Walmart, Sam’s Club, Amazon.com, JCPenney – while executing retail link analytical responsibilitiesAchieved 98%+ forecast accuracy via custom-built forecasting spreadsheet – resulting directly in an extra $200,000 in sales

Managed 150+ short lifecycle SKUs from 50+ suppliers and Chinese factoriesCreated customized retail data analysis and leveraged category management insights to drive 20% sales increase to $800 Million annually while boosting margins to support departmental business strategyHired and trained buyer assistant

Drove 250% sales growth ($6 to $22 Million) over 3 years by strategically developing customer-centric seasonal programsSpearheaded joint retailer/supplier partnership for development of a 200,000 unit smoothie maker for Black FridayCoordinated and developed Wal-Mart-specific merchandise assortments with both internal and Wal-Mart Product Development teams

Achieved over 10% comp sales increase in launch of high-end, private label branded dress socks via strong operational support of enhanced product quality, improved shop-ability and intuitive product layout for categoryAssisted buyer with purchasing decisions via customized data analysis – resulting in 16% sales increases in mature category

Executed corporate level market research project and personally presented analysis & recommendations to CEO Lee Scott and Chairman David Glass; Recommendations were received well and followed by leadershipContinued internship by working in Utah stores in the management training program during senior year at BYU