Robin Erickson Email & Phone Number

Hartford, CT, US

World Headquarters, Connecticut

• Serving 69,000+ employees, responsible for building and executing executive and internal communications for functional leaders and teams, as well as supporting large, global internal communication campaigns in this.
• Establishing content strategy, planning, development, coordination and management of global internal communications, partnering closely with regional communicators to ensure messaging pull through.
• Evolving the Otis channel strategy for internal communications with a specific focus on ensuring non-office-based colleagues receive timely, relevant communications.
• Developing and oversee a manager communication strategy to ensure critical information about company strategy, performance, culture, change initiatives and action items are understood and shared with all employees.
• Working closely with WHQ functional leaders as a strategic business partner to identify emerging stories or trends that can be communicated to strengthen the organization's mission, vision, values and strategic.

New Britain, Connecticut

• Developed and implemented effective strategies that define and declare the company’s unique employer value to engage employees and attract talent. Lead for facilitating an innovative and contemporary work environment.
• As social media writer, saw engagement with SBD corporate account increase 313% year over year.
• Helped lead communications as company shifted to hybrid work, including creating and/or editing leader materials, talking points, FAQs and live broadcasts.
• Created new communication channels and materials to engage remote employees, providing communication counsel and coaching to leaders and establishing best-practice guidance for remote and hybrid work.
• Created and deployed COVID-19 safety guidelines and practices to global workforce, adapting and flexing as new information became available; working with chief medical officer on video series to deploy COVID facts.

• Led the Digital Content & Collaboration team within the Marketing & Communication organization, focusing on content development and management of our intranet platform, as well as all other company-wide digital.
• Develop and manage a company-wide editorial calendar that integrates messaging from all business units and functions and leverages our intranet's social capabilities to their fullest degree – facilitating a.
• Lead editorial center of excellence, providing guidance, best practices and editing to various areas as prioritized.
• Influence others to continuously improve the relevance and quality of the information that is shared across the organization, to engage employees through communication and inspiring action that drive business results.
• Based on feedback, metrics and usability studies, develop content strategies to drive usage and improve usability by enhancing quality and the user experience.Some key achievements so far:
• Exceptional increase in news article engagement – article "likes" up 324 percent and article comments up 442 percent in one year.

• Provided strategic internal communications for the enterprise, including manager and employee communication, crisis communication, integrated marketing and communication strategies, video with original script writing.
• Design, write, produce and choose graphics for AetNet, the internal website and primary communication channel for all 35,000-plus Aetna employees.
• Script writing to produce videos to educate employees about industry compliance issues. These were among the most popular corporate messages, read or watched by as much as 75 percent of the company's employees.
• Develop communication strategies to support business objectives, including defining key messages, identifying target audiences and recommending communication vehicles to reach audiences. One example was the.

• Extensive experience as a journalist writing for a major daily newspaper and the courant.com website read by more than 800,000 people each day, working as both a reporter and editor. Superior written and oral.
• As Reporter, cover a wide range of story types, from longer centerpiece cover stories for A1 and the daily features and business pages, as well as covering breaking news stories for the web.
• As Editor, supervise the production of six editorial pages of content each week, working with staff and freelance writers, photographers and graphic artists.

Master Of Arts, Journalism

Bachelor Of Arts, English With A Minor In Communications