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A forward-thinking communications leader with deep internal, social media and HR communications experience, with an expert-level writing background earned through years as a print/online journalist. A creative communication specialist who leverages the right mix of traditional, digital and social technologies to engage and motivate employees with the goal of delivering business value. Specialties: Strategic communications counsel, internal communications, executive speech writing and script writing, as well as taking complex information and explaining it in clear language to a large audience.
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Director Of Communications, Internal And External StorytellingOtis Elevator Co.Hartford, Ct, Us -
Director Of Internal, Executive & Change CommunicationsOtis Elevator Co. Oct 2022 - PresentWorld Headquarters, ConnecticutServing 69,000+ employees, responsible for building and executing executive and internal communications for functional leaders and teams, as well as supporting large, global internal communication campaigns in this changing, fast-paced company. Through innovative, non-traditional solutions and big ideas, I contribute to the vision and strategy for the Global Internal Communications Center of Excellence and serve as a strategic partner in building best-in-class internal communications. Highlights include:• Establishing content strategy, planning, development, coordination and management of global internal communications, partnering closely with regional communicators to ensure messaging pull through.• Evolving the Otis channel strategy for internal communications with a specific focus on ensuring non-office-based colleagues receive timely, relevant communications. • Developing and oversee a manager communication strategy to ensure critical information about company strategy, performance, culture, change initiatives and action items are understood and shared with all employees. • Working closely with WHQ functional leaders as a strategic business partner to identify emerging stories or trends that can be communicated to strengthen the organization's mission, vision, values and strategic objectives.
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Director Of CommunicationsStanley Black & Decker, Inc. May 2018 - Sep 2022New Britain, ConnecticutDeveloped and implemented effective strategies that define and declare the company’s unique employer value to engage employees and attract talent. Lead for facilitating an innovative and contemporary work environment through Workplace by Meta (a Facebook product), our main communication channel. Provided communication support and guidance for key leaders including the CEO, President and CFO, as well as Global IT, Ethics & Compliance, DE&I, and Human Resources. Developed and executed strategies to engage employees around the company’s purpose, values and long-term performance strategy. Additionally, created compelling content, both internally and externally, for main social media channels (Facebook, Twitter and LinkedIn) and SBD.com website. Some highlights include:• As social media writer, saw engagement with SBD corporate account increase 313% year over year.• Helped lead communications as company shifted to hybrid work, including creating and/or editing leader materials, talking points, FAQs and live broadcasts.• Created new communication channels and materials to engage remote employees, providing communication counsel and coaching to leaders and establishing best-practice guidance for remote and hybrid work.• Created and deployed COVID-19 safety guidelines and practices to global workforce, adapting and flexing as new information became available; working with chief medical officer on video series to deploy COVID facts. -
Director, Digital Content & CollaborationThe Hartford May 2014 - May 2018Led the Digital Content & Collaboration team within the Marketing & Communication organization, focusing on content development and management of our intranet platform, as well as all other company-wide digital communication channels (including email and digital signage). • Develop and manage a company-wide editorial calendar that integrates messaging from all business units and functions and leverages our intranet's social capabilities to their fullest degree – facilitating a contemporary and engaging communication experience for employees. • Lead editorial center of excellence, providing guidance, best practices and editing to various areas as prioritized. • Influence others to continuously improve the relevance and quality of the information that is shared across the organization, to engage employees through communication and inspiring action that drive business results (such as employee advocacy). • Based on feedback, metrics and usability studies, develop content strategies to drive usage and improve usability by enhancing quality and the user experience.Some key achievements so far:• Exceptional increase in news article engagement – article "likes" up 324 percent and article comments up 442 percent in one year.• Increased overall engagement with intranet homepage (corporate news site) by 50 percent in 12 months.• Created 20+ local publishing sites and trained content management editors to support field office locations including a remote worker community, which is now followed by more than 50 percent of the company's remote workforce. • Launched and manage more than 75 Simon digital message boards, to reach audiences across multiple office locations. -
Communications Business PartnerAetna Apr 2009 - May 2014Provided strategic internal communications for the enterprise, including manager and employee communication, crisis communication, integrated marketing and communication strategies, video with original script writing, social media post, and website development, design and daily production using a content management system. Advanced writing and copy-editing skills for both print and web material. As part of this work:• Design, write, produce and choose graphics for AetNet, the internal website and primary communication channel for all 35,000-plus Aetna employees.• Script writing to produce videos to educate employees about industry compliance issues. These were among the most popular corporate messages, read or watched by as much as 75 percent of the company's employees.• Develop communication strategies to support business objectives, including defining key messages, identifying target audiences and recommending communication vehicles to reach audiences. One example was the introduction of a “lag” payroll cycle, where 97 percent of employees took a required action by the deadline (significantly reducing calls to the Contact Center and creating substantial cost savings). -
Reporter And EditorThe Hartford Courant Nov 1991 - Mar 2009Extensive experience as a journalist writing for a major daily newspaper and the courant.com website read by more than 800,000 people each day, working as both a reporter and editor. Superior written and oral communication skills with attention to detail. Progressive career including staff writer, specialties writer, features and business writer, and editor of the highly-popular Sunday Home & Real Estate section.• As Reporter, cover a wide range of story types, from longer centerpiece cover stories for A1 and the daily features and business pages, as well as covering breaking news stories for the web.• As Editor, supervise the production of six editorial pages of content each week, working with staff and freelance writers, photographers and graphic artists.
Robin Erickson Skills
Robin Erickson Education Details
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University Of MarylandJournalism -
English With A Minor In Communications
Frequently Asked Questions about Robin Erickson
What company does Robin Erickson work for?
Robin Erickson works for Otis Elevator Co.
What is Robin Erickson's role at the current company?
Robin Erickson's current role is Director of Communications, Internal and External Storytelling.
What is Robin Erickson's email address?
Robin Erickson's email address is ro****@****ord.com
What is Robin Erickson's direct phone number?
Robin Erickson's direct phone number is (800) 423*****
What schools did Robin Erickson attend?
Robin Erickson attended University Of Maryland, University Of Puget Sound.
What skills is Robin Erickson known for?
Robin Erickson has skills like Corporate Communications, Internal Communications, Strategic Communications, News Writing, Editing, Copy Editing, Journalism, Crisis Communications, Social Media, Speech Writing, Web Content Management, Integrated Marketing.
Who are Robin Erickson's colleagues?
Robin Erickson's colleagues are Phillip Smathers, Safwan Rashid, Thomas Anderson, Anoop Ss, Paul Treacy, Vass A, Lai Shallin.
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Robin Erickson
Oakland, Ca1savesfbay.org -
Robin Erickson
Senior Director Of Advertising & Public Relations At Rhode Island CommerceProvidence, Ri3rimonthly.com, commerceri.com, commerceri.com4 +140127XXXXX
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Robin Erickson
Rancho Cordova, Ca2sbcglobal.net, cisco.com -
Robin Erickson
Processing Manager At Mortgage Minds, Powered By American Pacific MortgageSacramento, Ca3californiacap.com, teamvitek.com, foamortgage.com2 +191648XXXXX
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