CMO for San Francisco Bay Area independently-owned industrial powder coater with state-of-the-art conveyorized lines, including quick color change and powder reclaim capabilities. 70,000+ square foot facility in Livermore, CA.

Work both independently as an individual contributor and cross-functionally with senior management, internal stakeholders, staff, community partners, and 3rd party vendors. Functional roles I serve depend on client needs. These include Chief Marketing Officer, Strategic Advisor, Marketing Manager, Media Buyer, Social Media Manager, Online Reputation Manager, Event Marketing, Content Creator (text, visual, video), Webmaster, Vendor Manager, MarTech/AdTech Administrator, and more. ----Client Industry Experience: B2B Manufacturing (4 years), Healthcare / Urgent Care (8 years), Optical (10 years), Event Marketing (9 years), Startups (6 years), more.NOTE: Select client work detailed separately on this profile.

Function as CMO for growing network of San Francisco Bay Area walk-in urgent care clinics, including clinics located in Brentwood, Concord, Lafayette, and Livermore. www.statmed.com

Instruction combines strategic as well as tactical best practices. Always, the intent is to move participants quickly along the digital marketing and social media learning curve and offer meaningful and actionable takeaways:► Popular presentations/workshops:(1) Google My Business (2) Social Media Strategies (3) Instagram Marketing (4) Optimizing LinkedIn for Local Business Networking (5) Visual Content Creation Best Practices, Tools & Tricks(6) Event Marketing► Custom Corporate Training ► One-on-One or Small Group Senior Management Training

Hired in 2010 as Lafayette Chamber’s first social media manager, my responsibilities expanded with the evolution of digital marketing to include digital strategy and media buying, particularly for event marketing. -----Event Marketing Highlight: Lafayette Art & Wine Festival, Lafayette Chamber’s signature fundraising event, attracts 80,000+ people annually and boasts 4 live stages and 250+ booths. ►Handled all paid and organic social media marketing (strategy, implementation, visual content creation, metrics). 2019 Festival Facebook/Instagram Ad Stats: YOY increase in social ad reach (331%), engagement (115%) and video plays (217%) with 20% ad spend increase. ► Served as contact for display and geo-fencing vendors, plus growing influencer/sponsor marketing ► Launched Festival Instagram (now 1500 followers) and Chamber Instagram (1300). ► Grew Festival Facebook page from 348 Likes to 6140, Chamber page from 169 to 1960. Launched Res Run for Education page (510 Likes). ► Wrote press releases, managed online events, and supported review management ► Served as event day photographer, videographer, and social media poster for 8 consecutive festivals.

Established, optimized, and grew the online presence for Contra Costa's top producing real estate agent, Dana Green. Notable special video project included writing video scripts for 5 custom Lafayette lifestyle videos, working with videographers/agency on shoot day, and on video edits. (Update: Returned in 2018/2019 on a special project basis to help with video updates.)

Start-up fashion industry company led by William Rondina, original founder of the Carlisle Collection, Per Se, and Ecetera labels. The Rondina New York line was fashion-forward and high quality, with early sales successes, but the start-up ran out of financing runway.

Initially hired in December 2012 to develop and execute social media and online brand strategy. The Role quickly expanded to helping project manage website overhaul, including visual and text content creation, SEO, and initiating a blog. When the Marketing Director left in October 2013, I stepped in as interim marketing lead for the 8 months it took to find a full-time replacement.

Served as the first ever social media manager for La Fiesta Square, a privately-owned luxury shopping center in downtown Lafayette.

► Co-Director, Speakers Bureau for community fundraising effort on behalf of Lafayette Community Foundation to support the building of the Lafayette Library and Learning Center. (2004-2006) ► Webmaster, www.lafayettelib.com (2005-2007), to support Lafayette Library and Learning Center fundraising effort by Lafayette Community Foundation. ► Online Community Manager, Friends Corner Book Shop, the Friends of the Lafayette Library's main funding vehicle generating $125,000+ in annual revenues with volunteer staff selling donated books. (2009-2013)► Friends of the Library Newsletter Editor & Publisher. Board Member (2002-2009)

Essays and reported features. Clips include Washington Post, Christian Science Monitor, Chicago Tribune, Los Angeles Times, Catholic Digest, Contra Costa Times, Lamorinda Weekly, Contra Costa Sun, Bay Area Parent, Parents Press, pus other regional newspaper and parenting magazines.► Columnist (2000-2006), Contra Costa Sun (Contra Costa Times). ► Sports Editor, Reporter & Sports Photographer for Lamorinda Weekly (Moraga, CA), 2008-9. ► Award: Parenting Publications of America, Silver for "Investigative Reporting," 2004.

Deal Origination, Client Management, Corporate FinanceGraduated from corporate lending/credit training program, promoted quickly, retooled skills on the job to address the banking industry's strategic shift to corporate finance product marketing. Worked in New York, Los Angeles, and London (special assignment, syndications desk).► 10 years of Fortune 250 corporate client management experience.► Significant transaction responsibility: Deal origination, corporate finance and credit analysis, proposal writing, senior management presentations, negotiation of business issues and documentation, internal coordination w/ product special groups.► New business development: Proven track record for converting ideas into profit-generating business, strategic prospects into new clients.► Managed Agent Bank relationships, including new facility syndication requiring multi-bank meetings and document negotiation.