Robin Shermer Email & Phone Number

Dallas-Fort Worth Metroplex

Lead a 40+ person team of business development professionals, communications/PR specialists, event planners, and CRM / data and content managers aimed at helping grow our sales, support recruiting, reinforce our brand and promote our great culture. Manage external communications focused on client and recruit messaging. Help drive business development best practices and training. Provide strategic client communications, corporate messaging, as well as internal communications management.Key successes:* successfully supported the firm in submitting, interviewing and winning the Malcolm Baldrige National Quality Award a second time. The award is the US’ highest recognition for businesses in performance excellence. * worked with Executives and Corporate leaders on crisis planning processes, training, and responses* implemented a new CRM (Cosential) for account and opportunity strategy and forecasting for the C-Suite, divisions, and sales leaders; includes Go/No Go processes and strategic and key pursuit resources.* expanded business development staff nationally; updated pursuit processes, approaches, and best practices* with Sales, provided sales and marketing training on positioning, proposing, and presenting to clients* reset digital and social media approach to a more value-driven and targeted content emphasis* modernized & launched a new external website (WordPress) for recruits and client visitors* launched a new intranet (SharePoint), including content overhaul and re-organization to improve internal and employee communications* implemented a digital asset management system (Canto) housing more than 12,000 firm images* introduced a new company store for centralized purchasing and more efficient buying* leverage external consultants to deliver effective marketing programsWith 1300+ employees, Freese and Nichols is a consulting engineering firm serving major water, infrastructure projects for state clients, local municipalities and federal agencies,

Dallas/Fort Worth Area

Managed an international team of 13 PR/communication professionals for this 70,000 person consulting firm. Led corporate communications: strategy, implementation, change management. Managed complex, multifaceted internal & external communication programs from inception through execution, including planning, effective messaging, creative, targeting: clients, recruits, employees, investors.Worked with C-suite executives and guided corporate leaders to develop internal campaigns that led change, provided education and awareness, and championed company culture and policies. Advised CEO, SVP HR, SVP Sales, CIO, CFO, and line of business presidents. Channels included intranet, video, emails, social media, web. Highlights:Website: Served as business owner and director of the company’s public website. Managed content needs, working with multiple stakeholders to keep the content relevant. Managed the site's analytics and shifted focus accordingly. Updated platform and revamped content completely.Social Media: Helped drive new social strategy, in partnership with Recruiting; guided editorial calendar; trained leaders how to leverage for marketing and recruiting. Intranet: Evaluated and implemented the company’s social networking intranet platform (with IT). Once launched, provided platform oversight and supported ongoing news and employee engagement.Digital Assets: Sponsored photography program and global image library – a database accessible to all employees housing 150,000+ digital project and company images. Included copyright, trademark, and risk management/intellectual property training.Vendor Management: Managed external consultants and vendors including writers, designers, web specialists, IT firms, and PR agencies to deliver strategic communication programs for the company.A FORTUNE 500 company, Jacobs is one of the world’s largest & most diverse providers of technical, professional & construction services, including architecture, engineering, PMCM, O&M.

Dallas/Fort Worth Area

Served in a variety of marketing management and business development roles directly supporting sales and growth efforts for this $500M national architecture / engineering / construction management firm with 34 offices and 4,000 employees. Managed an 11-person sales & business development support team with an $800,000 budget. Key responsibilities during my tenure included overseeing business development & proposal support staff (hiring, onboarding, assigning, and managing); broad sales and marketing training at a national level; managing the company's sales knowledge management system and marketing photography library; and support of sales-related conferences and events. Also served as a Senior Proposal Manager supporting several markets including aviation, buildings, energy/utilities, federal, industrial, healthcare and higher education.Carter & Burgess was a privately-owned full-service, consulting firm serving public and private clients that included aviation, rail, transportation, buildings, industrial, federal, higher education, healthcare, and local municipal entities. (Carter & Burgess was acquired by Jacobs Engineering in November 2007.)