Robin Smillie Email & Phone Number

Toronto, Canada Area

• Manage internal and external creative and content services• Life-cycle project management from conception to delivery to post-campaign assessment• Planning, implementation, budgeting, and management of integrated marketing campaigns• Complex data analysis and reporting on the success of programs, with future recommendations• Ownership of entire digital presence, ensuring internal and external platforms are consistent with the goals and direction of the organization• Partner liaison, including partnership contract negotiation and collaboration on events and activities• Design, development, and evaluation of large-scale events• Staff direction and management, including conflict resolution and day-to-day support

Toronto, Canada Area

• Conceptualization of digital, print and on-air marketing and communication executions• Creative briefing and project management• Campaign analysis and reporting• Management of all day-to-day marketing channels • Partner relationship management• Large-scale event activations

Vancouver, Canada Area

• Project management of entire development life cycle, from client requests, to administration, to liaising with internal development team, to technical documentation and client delivery• Updated entire brand presence, including developing all online and print content• Working with multiple stakeholders, designed large-scale system process upgrades and enhancements, including reporting and analyzing success with next-step recommendations• First point of contact for all current and potential clients, providing advice, support, and onboarding• Performed system training for new clients, including on-site instruction and webinars

Vancouver, Canada Area

• Led merchandising team in Office category, providing strategic support to team members and liaised with cross-functional individuals in the organization• Created training program to on-board merchandisers, supervised and mentored new hires• Consulted with development team to implement new back-end system for merchandising, providing solutions for technical merchandising problems and communicating upgrades to team• Conducted audits to ensure consistent communications throughout various platforms• Developed original content for products, collections, and categories

Ba In History, Middle East And Islamic Studies, Religious Studies, Women'S Studies, Modern Social History

Certificate In Digital Media Skills, Graphic Design