Robin Smillie Email & Phone Number

Toronto, Canada Area

• Manage internal and external creative and content services
• Life-cycle project management from conception to delivery to post-campaign assessment
• Planning, implementation, budgeting, and management of integrated marketing campaigns
• Complex data analysis and reporting on the success of programs, with future recommendations
• Ownership of entire digital presence, ensuring internal and external platforms are consistent with the goals and direction of the organization
• Partner liaison, including partnership contract negotiation and collaboration on events and activities

Toronto, Canada Area

• Conceptualization of digital, print and on-air marketing and communication executions
• Creative briefing and project management
• Campaign analysis and reporting
• Management of all day-to-day marketing channels
• Partner relationship management
• Large-scale event activations

Vancouver, Canada Area

• Project management of entire development life cycle, from client requests, to administration, to liaising with internal development team, to technical documentation and client delivery
• Updated entire brand presence, including developing all online and print content
• Working with multiple stakeholders, designed large-scale system process upgrades and enhancements, including reporting and analyzing success with next-step recommendations
• First point of contact for all current and potential clients, providing advice, support, and onboarding
• Performed system training for new clients, including on-site instruction and webinars

Vancouver, Canada Area

• Led merchandising team in Office category, providing strategic support to team members and liaised with cross-functional individuals in the organization
• Created training program to on-board merchandisers, supervised and mentored new hires
• Consulted with development team to implement new back-end system for merchandising, providing solutions for technical merchandising problems and communicating upgrades to team
• Conducted audits to ensure consistent communications throughout various platforms
• Developed original content for products, collections, and categories

Ba In History, Middle East And Islamic Studies, Religious Studies, Women'S Studies, Modern Social History

Certificate In Digital Media Skills, Graphic Design