Marketing strategist specialising in cyber security communications, bringing unique cross-sector insights from 15+ years in the charitable and community sectors. At Outbreach, I translate complex technical concepts into compelling narratives that resonate with global audiences, while building meaningful connections across diverse markets.My journey from non-profit consulting to cyber security marketing reflects my ability to adapt and innovate across sectors. My background in charitable organisations - from grassroots startups to established institutions - has honed my skills in creating impactful communications that build trust and engagement.Core expertise:- Strategic marketing and brand development in cyber security- Multi-channel social media management- Cross-cultural communication and global market engagement- Visual design and content creation- Stakeholder relationship managementMy commitment to social responsibility and inclusive communication continues to inform my approach to marketing in the technology sector, ensuring our message reaches and resonates with diverse audiences worldwide.Previous experience spans arts, youth services, disability support, community development, and voluntary sector organisations, with a focus on strategic development and sustainable growth.
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Development LeadBlue Apple TheatreEastleigh, Gb -
Head Of MarketingOutbreach May 2024 - Present -
Development LeadBlue Apple Theatre Oct 2021 - PresentWinchester, England, United Kingdom -
Charity ConsultantCharity It Association (Cita) Aug 2021 - Dec 2023Remote -
Charity ConsultantAge Concern Eastleigh Sep 2021 - Oct 2021Eastleigh, England, United Kingdom
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Executive DirectorEastleigh Youth & Community Trust Jul 2016 - Jul 2021Eastleigh, England, United Kingdom• Led the growth and development of Eastleigh Youth & Community Trust in delivering services to children, young people, families, people with disabilities, older people, and the local community.• Managed a £0.75 million project to build a community centre annexe, working with a variety of grant- making, government and community stakeholders.• Delivered a strategy of proactive systemic change to develop new initiatives managing and leading major flagship projects across the ‘4all’ brand which support more than 5000 people to thrive every year.• Managed an expansion of charitable activities which were then spun out into a trading subsidiary which generated a surplus in the first year and now represents 25% of annual income.• Published ground-breaking community-based action research on issues of inclusion and participation for children and young people with disabilities and their families, formally presenting the research to policymakers at Whitehall and the National Council for Voluntary Organisations annual conference.• Implemented the rapid transformation of services during the Covid-19 Pandemic including the launch of digital and delivery services that have supported more than 2500 people this year.• Developed an income and services model that balances sustainable revenue generation against the community ethos and vision of the Charity.• Successfully applied for more than £200k of grant funding since the start of the Covid-19 Pandemic, ensuring the survival of the charity and the continuation of community services.• Developed and managed the Lunch Club on Wheels Project which has delivered more than 2500 meals to individuals and families in need since the start of the Covid-19 Pandemic.
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Board MemberWinchester Street Reach Dec 2010 - Aug 2020Winchester, England, United Kingdom• Supported the charity to achieve goals through research, raising awareness, building partnerships and strategy through the development of the business plan.• Recommended a reform of organisational culture and reviewed and developed policies and procedures that enhanced LGBTQ+, Disability and Inclusive practice within the organisation. -
Children In Need Committee MemberBbc Children In Need Apr 2014 - Sep 2017Bristol, England, United KingdomAdvised the Trustees of BBC Children In Need on grant applications from organisations working to helpdisadvantaged children and young people in the UK. -
Community Development ManagerEastleigh Youth & Community Tr Nov 2009 - Jul 2016Eastleigh, England, United Kingdom• Transformed the charity’s new base at Pavilion on the Park from a hire facility with three staff to a thrivingcommunity hub with fifteen employed staff, 70 volunteers, a community cafe, and five in-house projects.• Successfully bid for £100k in equipment from the County Council for the first inclusive cycling project in Hampshire supporting 500 children, young people and adults with disabilities to participate annually.• Developed the Hampshire Gateway (previously SchoolGate) information resource for children and young people with disabilities. Commissioned by Hampshire County Council (print distribution of 10,000; 1000+ weekly web searches).• Developed the Activity Buddy Scheme to increase participation in sport, leisure and recreational activities. Commissioned by Hampshire County Council to develop and implement the project at twenty leisure and recreational sites across the County.
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Project ManagerWinchester Street Reach Jan 2009 - Sep 2010Winchester, England, United Kingdom• Led the rescue of Winchester-based youth work charity StreetReach from financial collapse, successfully securing immediate financial security for 3 years, and a sustainable strategy for the future.• Led the strategic growth and development of StreetReach building relationships with young people primarily through detached youth work, and providing support, advice, and opportunities. -
Youth WorkerWinchester Street Reach Sep 2008 - Jan 2009Winchester, England, United Kingdom• Developed the reach of the charity to engage more young people through youth camps, girls’ activities, drug and alcohol awareness programmes, and workshops.
Daisy Robinson Education Details
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Mental And Social Health Services And Allied Professions -
Volunteer Management -
Merit
Frequently Asked Questions about Daisy Robinson
What company does Daisy Robinson work for?
Daisy Robinson works for Blue Apple Theatre
What is Daisy Robinson's role at the current company?
Daisy Robinson's current role is Development Lead.
What schools did Daisy Robinson attend?
Daisy Robinson attended Bournemouth University, Institute Of Management & Leadership, University Of Winchester, University Of Winchester.
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