April Robinson Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Montreal, Canada Area

I manage a team of talented industry marketing professionals.We are responsible for the creation and execution of marketing plans to drive customer awareness, preference, and adoption of our digital content creation tools for the media and entertainment space: Autodesk Maya, 3ds Max, Arnold Renderer, Flame, and others.We work across teams and build consensus across numerous internal stakeholder groups including digital marketing, demand generation, sales, product management, legal, and PR. We tell consistent, valuable product and industry stories, and to integrate them into all our marketing activities. We partner with Industry Strategy and Product teams to develop marketing plans that support the team's strategic initiatives. We work collaboratively with Campaign Development and Demand Generation teams globally on plans and content to support lead generation. We support sales and channel enablement with training and tools that allow them to execute against repeatable sales plays and compete successfully. We develop and execute compelling full-funnel content marketing plans that support awareness, demand gen, adoption, and retention.

Montreal, Canada Area

Montreal, Canada Area

Client-focused content creation with a particular focus on Film, TV, Visual Effects (VFX) and Virtual Reality. Extolling the many virtues of Autodesk's Media & Entertainment software portfolio, including Maya, 3ds Max, Flame, Arnold, and Shotgun. Producer of 'Journey to VR' on Autodesk 's AREA.

Montreal, Canada Area

Strategic Marketing Planning: Developed and executed consumer and enterprise marketing plans with corresponding budgets.Brand Marketing: Created and lead initiatives to grow Neptune's identity from start-up status to key player in emerging, high-growth, wearables market.Social Marketing, Community Management: Grew, nurtured and managed online communities, including Kickstarter backers (2800+), Twitter followers (19K+), and more than doubled Facebook community (to 23K+) within 5 months.Partnership Marketing: Created, executed strategic cross-promotions/co-marketing initiatives with the likes of Redbull, Hexoskin and Rogers.Digital Advertising: Established and managed always-on digital ad campaigns.Team Leadership: Lead internal staff and external partners/contacts on a range of projects and events.Copywriting: Touch emails, campaigns, promotional materials, and digital and print ads.Content Creation: Digital and print, including Facebook, Twitter, Pinterest, Instagram, Linkedin, trade publications, newsletters, and presentations.

Montreal, Canada Area

Multi-Channel Content Creation: For main site + affiliated sites, social communities, blogs, newsletters.Copywriting: Touch emails, campaigns, promotional materials, digital + print ads, catalogues, proposals, press releases.Inbound Marketing: Development, execution, measurement.Lead Generation, Email Marketing, CRM Management: Acquisition and nurturing of leads and subscriber databases, growing list from 110K to 320K+. Established and managed CRM software, automations and practices.Community Management: Establishment and growth of company’s Facebook community from 0 to 18K+ in 7 months.Brand Marketing: Creator and leader of company’s re-brand. Project Management, Team Leadership: Point person to department heads, designers, and web developers on a range of projects.

Research, Content Creation, Editing: Artist interviews, music news, promotions; managing and editing of contributor’s articles.Liaison to international press agencies.

Montreal, Canada

Content Writing: Sourcing, booking and execution of weekly music artist interviews for MyTelus.com and MonTelus.com.Research, Editing: Creation of news stories on a range of topics including entertainment, travel, lifestyle and health. Interviews included Matthew Good, Dallas Green, The Sheepdogs, Sam Roberts, Sum 41, Austra, Anvil, Deer Tick, Tokyo Police Club, The Tea Party + others.

Graphic + Web Design: greenwoodcollege.com and Principal’s blog, “You Can Call Me Al.”Content Writing: E-newsletters: life@greenwood, life@ftergreenwood, Postsecondary Post.Business Communications: Communications to faculty, parents, students, alumni and board members.Marketing Communications: Print and electronic campaigns, appeals, external enrollment materials respecting brand guidelines.Development of external communication strategies: Targeted to prospective families, donors and alumni.

Toronto, Canada Area

Copywriting + Editing: All client projects as well as the firm’s own promotional materials, communications.Graphic Design + Pre-Press Print Preparation: Corporate identities, ads and point-of-purchase materials for clients including Wal-Mart, Universal Music Canada, Warner Music Canada, Children’s Aid Society and Alice Fazooli’s.

Scottsdale, Arizona

Web Design + Development: Development and maintenance on the chain’s two official websites.Design + Art Direction, Print Production: Internal and external promotional materials, respecting the brand.Ad Buying: Researching and negotiation of advertising opportunities, rates and placement.

Toronto, Canada Area

Product + Project Management: Supported VP Marketing on national initiatives for Britney Spears, N•SYNC, Backstreet Boys.Business Communications: Marketing plans and sell sheets for BMG branches and retail locations nationally.Print Production + Art Direction: National print ads and retail point-of-purchase materials.Publicity: Booking, execution of phone interviews for Justin Timberlake, Weird Al, Groove Armada, Bowling For Soup and others.Project Management, Team Leadership: Liaison to street team; overseeing development and execution of street-marketing initiatives.

Toronto, Canada Area

Marketing + Event Planning: Responsible for planning and executing Superstore-based marketing and promotional initiatives.Liaison to label sales reps, label marketing staff, artists and media re: promotions, live events.Merchandizing: Oversaw conceptualization and production of store window and stage displays. Art Direction + Print Production: Supervised design and production of print ad and signage in accordance with corporate templates.Copywriting: Authored ad copy and radio scripts to support new releases, sales, promotions + in-store events.Business Development: Created new marketing opportunities by building relationships with external organizations.