Dee Robinson Email & Phone Number

Beaufort, South Carolina, United States

Develop and actualize a strategic marketing plan to support service-line and system-wide strategic goals. Utilize a broad array of marketing communications strategies to increase understanding and acceptance of Beaufort Memorial's mission, vision and culture; position the organization's brand in the marketplace as the healthcare system of preference; promote Beaufort Memorial-owned physician practices; and generate patient inquiries and appointments for physicians and services.

Beaufort, Sc

Develop, implement, and manage digital content marketing, email and social media programs to help attain business, marketing, and patient care goals at Beaufort Memorial Hospital. Partner to identify and develop digital solutions to business problems and opportunities. Monitor and report on channel performance and identify strategies in response. Identify opportunities for engaging patients, prospective patients, and other strategically important audiences.• Led full website redesign and migration to new content management system (CMS), including updated information architecture, mobile-first design and enhanced user experience. Site has seen consistent year-over-year growth of page views every month since the launch in February 2018.• Use analytics and visitor monitoring to further enhance site and update/develop new content, including a biweekly health and wellness blog.• Implemented processes to consistently monitor and respond to online reviews and comments in social media.• Manage marketing automation/email and nurturing campaigns that exceed industry benchmarking for open and click-through rates.

Developed customer-centric marketing communications, provided hands-on project management, wrote editorial and promotional copy, implemented digital marketing tactics, managed social media and web content, and handled marketing departments' project overflow.Helped health care, nonprofit, and membership organizations:• Launch and produce a wellness magazine to promote physicians and community health initiatives• Attain top ranking on search engine results pages • Reach registration goals four weeks prior to an event• Triple donations on their state’s day of giving • Exceed a program’s attendance goal by 31.5%• Double their number of social media followers• Promote a fundraiser that grossed 127% more than budgeted• Improve a direct mail campaign’s return on investment by 269%• Develop an interactive digital client portal

Set up a systematic process of customer touches to reinforce the value of membership and certification, which positively affected member retention rates and produced 102-103% of budgeted renewal dues. Collaborated with other departments to profile most valuable customers and those at highest risk of dropping membership.

As an integral part of the leadership team that turned around the division from a $3 million loss to beating the budget by $2.5 million, directed all marketing and public relations efforts. Was instrumental in building and expanding a pediatric palliative care program in concert with The Children’s Hospital, including a successful application for grant funding.

Developed and implemented tactics to build volume for Porter Laser Center; prepared market-wide strategic marketing plans for Cardiology, Oncology and Women’s Services; and produced materials for a variety of programs and events at Porter and Littleton Adventist Hospitals.

Managed client accounts from the development of marketing strategy through implementation of tactics and analysis of results. Provided guidance on creative platform development to accommodate market characteristics, available media and production feasibilities.Client accounts included:Ask-A-Nurse, Rancho Cordova, CA - Developed a tool-kit for call center managers to assist in promoting their call center services to the general public, hospital administration and medical staff.Boston Medical Center, Boston, MA - Created a "choice" message that was simple enough to translate into five different languages for a Medicaid HMO. Coordinated the efforts and balanced the agendas of twelve participating health centers to encourage their patients to obtain state qualification for benefits and enroll in the plan.CareSource, Cherry Hills, NJ - Produced physician practice acquisition materials for a newly formed physician group.Egleston Children's Hospital, Atlanta, GA - A Medicaid HMO market introduction. Developed a strategic platform based on meeting the needs of Atlanta's families. FamilyPlus name, logo and image developed and implemented through targeted media placement and community outreach efforts.HealthFirst, Greenville, SC - Owned by three Upstate hospitals, a new health plan with developing product lines. Based on quantitative and qualitative market research , a corporate image with a local focus was developed and executed through specific sales materials and member communications.Seacoast Health Alliance, New Bedford, MA - Prepared network marketing materials for a new PHO.Sun Health, Sun City, AZ - Launched a campaign to transform disparate services into a community based healthcare system (a concept research had shown was a perceived value to the community.)