Julie Robinson Email & Phone Number

Panama

Panama City, Panamá, Panama

Strategic Planning & Execution:Develop and manage comprehensive project business plans, including budgeting, billing, and revenue tracking to ensure profitability and financial health.Oversee the creation and implementation of strategic communication plans tailored to each client, encompassing Public Relations, Influencer Marketing, Social Media, Inbound Marketing, and Event Management.Team Leadership:Lead and mentor a diverse team of over 15 professionals located across Central… Show more Strategic Planning & Execution:Develop and manage comprehensive project business plans, including budgeting, billing, and revenue tracking to ensure profitability and financial health.Oversee the creation and implementation of strategic communication plans tailored to each client, encompassing Public Relations, Influencer Marketing, Social Media, Inbound Marketing, and Event Management.Team Leadership:Lead and mentor a diverse team of over 15 professionals located across Central America, the Caribbean, and South America, fostering a collaborative and high-performance work environment.Ensure team alignment with strategic objectives and maintain high standards of execution and client satisfaction.Business Development:Identify and pursue new business opportunities, driving growth and expanding the client portfolio across the region.Cultivate relationships with potential clients and industry partners to enhance market presence and business reach.Project Evaluation & Improvement:Continuously evaluate the completion of projects, ensuring they meet client expectations and internal quality standards.Implement feedback loops and performance metrics to drive continuous improvement and innovation in service delivery.Key Achievements:Successfully managed high-profile clients, including Diageo, Casio (G-Shock and Edifice), Huawei Devices and Corporate, Alorica, P&G, and Instituto Europeo del Sueño, delivering impactful results across diverse industries such as consumer goods, technology, healthcare, and more.Spearheaded initiatives that led to significant business growth and client retention, positioning the agency as a proactive and results-driven partner.Played a crucial role in expanding the agency’s footprint in the region, leveraging expertise in hospitality and service to build strong, enduring client relationships.Search and growth business opportunitiesEvaluate the completion of projects Show less

Panama City, Panamá, Panama

Panama City, Panamá, Panama

Panama City, Panamá, Panama

Department Development & Leadership:Established and built the marketing department from the ground up.Collaborated and led cross-functional teams across the organization, ensuring cohesive strategy execution and fostering a culture of innovation and collaboration.Strategic Partnerships:Deepened relationships with key partners, leveraging these connections to enhance marketing initiatives and drive business growth.Go-to-Market (GTM) Strategy:Created and owned the GTM… Show more Department Development & Leadership:Established and built the marketing department from the ground up.Collaborated and led cross-functional teams across the organization, ensuring cohesive strategy execution and fostering a culture of innovation and collaboration.Strategic Partnerships:Deepened relationships with key partners, leveraging these connections to enhance marketing initiatives and drive business growth.Go-to-Market (GTM) Strategy:Created and owned the GTM strategy for new products, services, and features, ensuring successful market entry and adoption.Brand Evolution:Drove the evolution of the brand positioning, ensuring it resonated with target audiences and differentiated the company in the marketplace.Implemented brand campaigns that enhanced brand equity and visibility across multiple channels.Integration Leadership:Led the marketing side of the Yappy integration at ASAP, ensuring seamless alignment and communication between the two brands.Coordinated cross-functional efforts to ensure the integration met strategic objectives and delivered value to stakeholders.Campaign Development:Developed and executed Out-of-Home (OOH) and digital campaigns that increased brand awareness, engagement, and conversions.Utilized data-driven insights to optimize campaign performance and maximize ROI. Show less

Central America And The Caribbean

Served as the primary point of contact between media and the company, and acted as spokesperson when needed. Developed and managed multiple public relations (PR) initiatives across different business lines (Uber, UberEATS, UberFreight) to raise brand awareness.Developed and executed international communication plans for all products byIdentifying and managing international PR agencies to develop presentations, collateral material, press releases, etc.Planned and coordinated major… Show more Served as the primary point of contact between media and the company, and acted as spokesperson when needed. Developed and managed multiple public relations (PR) initiatives across different business lines (Uber, UberEATS, UberFreight) to raise brand awareness.Developed and executed international communication plans for all products byIdentifying and managing international PR agencies to develop presentations, collateral material, press releases, etc.Planned and coordinated major product launches around the region with influential partners. Managed annual budget for the region.Developed and maintained relationships throughout the organization with key stakeholders, including executives and key creative leads.Led the Consumer Communications efforts for Andean, Central America, and the Caribbean region (over 10 countries).Served as project manager for medium/large strategic communications initiatives for UberEats in Spanish speaking LatAm. Show less

Central And Eastern Europe

Led Corporate and Consumer communications for Central and Eastern Europe.Developed and executed in partnership with the EMEA (Europe, Middle East, and Africa) Corporate Communications Manager the launch of Uber Freight in Poland.Prepared and executed the announcement for the launch of Uber Movement during the Kyiv Smart Cities forum. Effectively managed the expansion of Uber and Uber Eats in several countries in the region.Played an important role in creating and executing… Show more Led Corporate and Consumer communications for Central and Eastern Europe.Developed and executed in partnership with the EMEA (Europe, Middle East, and Africa) Corporate Communications Manager the launch of Uber Freight in Poland.Prepared and executed the announcement for the launch of Uber Movement during the Kyiv Smart Cities forum. Effectively managed the expansion of Uber and Uber Eats in several countries in the region.Played an important role in creating and executing best-in-class strategic communications plans and engagement programs.Managed annual budget for the region.Worked with business partners to create more effective and innovative approaches to delivering communication to front-line employees. Show less

Panama

Created and executed marketing plans in line with the regional marketing strategy.Worked closely with partners and senior managers to develop and execute pursuit plans for significant strategic targets.Identified and engaged community advocatesCalmed disgruntled riders by resolving their issues, and turned them into passionate promoters of the company. Monitored social media and other relevant sites. Actively participated in discussions across communities, social networks… Show more Created and executed marketing plans in line with the regional marketing strategy.Worked closely with partners and senior managers to develop and execute pursuit plans for significant strategic targets.Identified and engaged community advocatesCalmed disgruntled riders by resolving their issues, and turned them into passionate promoters of the company. Monitored social media and other relevant sites. Actively participated in discussions across communities, social networks, and blogs. Show less

Panama

Delivered communication products to SAP implementation program members.Developed the communication plan and worked with the Community Manager lead to develop stakeholder analysis.Engaged with internal stakeholders to create and execute communication plans.Collaborated with regional and local stakeholders to ensure that communications aligned with other local and regional transformation programs.Liaised with country communication teams to broadcast key messages.Established… Show more Delivered communication products to SAP implementation program members.Developed the communication plan and worked with the Community Manager lead to develop stakeholder analysis.Engaged with internal stakeholders to create and execute communication plans.Collaborated with regional and local stakeholders to ensure that communications aligned with other local and regional transformation programs.Liaised with country communication teams to broadcast key messages.Established communication channels among company leadership, stakeholders and end users.Coordinated and executed events to disseminate information on upcoming changes and promoted the acceptance of the change.Coordinated with the Change Management Lead to develop collateral material for leadership team meetings. Led the development of appropriate change collateral material including posters, brochures, videos etc. as appropriate. Show less

Certificate

Bachelor'S Degree