Karla Robinson Email & Phone Number

Boulder, Colorado, United States

Denver, Colorado, United States

Interactive Strategies is a D.C.-based agency offering web design, brand, and marketing services.- Wrote compelling content for email, paid search, organic and paid social, blogs, and websites for 30 clients; adapted tone, voice, and style to each client, industry, audience, and channel; crafted email campaigns that raised millions of dollars for nonprofit clients.- Built creative strategies for clients’ paid advertising and email marketing; facilitated brainstorms with designers… Show more Interactive Strategies is a D.C.-based agency offering web design, brand, and marketing services.- Wrote compelling content for email, paid search, organic and paid social, blogs, and websites for 30 clients; adapted tone, voice, and style to each client, industry, audience, and channel; crafted email campaigns that raised millions of dollars for nonprofit clients.- Built creative strategies for clients’ paid advertising and email marketing; facilitated brainstorms with designers and strategists; coordinated internal assignments to meet client deadlines.- Developed case studies to illustrate the impact of our work; facilitated successful new business pitches by building spec creative, proofing proposals, and presenting to prospective clients.- Led our DEI&B Culture Committee, producing staff-wide informational sessions and supporting onboarding; helped create our company’s DEI&B strategy and implementation plan. Show less

San Francisco, California, United States

The Tom Steyer PAC formed following Tom's presidential campaign to continue promoting racial, economic, and environmental justice in collaboration with progressive candidates and grassroots organizations.- Created a digital strategy to meet organizational goals; identified KPIs and measured performance.- Leveraged 2020 campaign learnings to improve digital marketing — increased email conversion rates, expanded social engagement, and reduced content lead time.- Built email drip… Show more The Tom Steyer PAC formed following Tom's presidential campaign to continue promoting racial, economic, and environmental justice in collaboration with progressive candidates and grassroots organizations.- Created a digital strategy to meet organizational goals; identified KPIs and measured performance.- Leveraged 2020 campaign learnings to improve digital marketing — increased email conversion rates, expanded social engagement, and reduced content lead time.- Built email drip campaigns to increase user engagement; revamped our email testing strategy.- Collaborated with our graphic designer to produce marketing collateral for social, email, and print.- Devised an SEO strategy and optimized website content for organic search results.- Facilitated virtual webinars and town halls, managing event communications and day-of logistics. Show less

San Francisco Bay Area

Tom Steyer ran for the 2020 Democratic presidential nomination on a platform of climate urgency, corporate accountability, and citizen empowerment.- Managed the master calendar to deliver content on schedule across channels.- Wrote copy for email, social media, web, video, Medium, and ads to engage and grow Tom’s list.- Pitched, drafted, edited, built, and QA’d multiple email marketing campaigns daily to a distribution list of nearly 2 million supporters.- Applied data… Show more Tom Steyer ran for the 2020 Democratic presidential nomination on a platform of climate urgency, corporate accountability, and citizen empowerment.- Managed the master calendar to deliver content on schedule across channels.- Wrote copy for email, social media, web, video, Medium, and ads to engage and grow Tom’s list.- Pitched, drafted, edited, built, and QA’d multiple email marketing campaigns daily to a distribution list of nearly 2 million supporters.- Applied data insights to target audience segments, optimize content, and inform growth strategies.- Supervised state-specific event communications, coordinating with distributed teams.- Coordinated with the ads team to create copy and build a user funnel.- Executed logistics for a bus tour, coordinating events and managing communications. Show less

Greater Denver Area

Deloitte is a Big Four professional services firm; its consulting clients include Fortune 500 companies and the public sector.- Developed and implemented project plans, marketing strategies, and communication schedules across seven large-scale transformations.- Produced impeccable client deliverables: case studies, competitor analysis, and analytics reports.- Analyzed and visualized data to identify growth areas, demonstrate ROI, and track progress.- Led small teams of… Show more Deloitte is a Big Four professional services firm; its consulting clients include Fortune 500 companies and the public sector.- Developed and implemented project plans, marketing strategies, and communication schedules across seven large-scale transformations.- Produced impeccable client deliverables: case studies, competitor analysis, and analytics reports.- Analyzed and visualized data to identify growth areas, demonstrate ROI, and track progress.- Led small teams of practitioners and contractors; liaised with cross-functional teams.- Administered PMO duties, including scheduling meetings, collating project status updates,maintaining documentation, and managing program communications. Show less

Greater Chicago Area

Greater Los Angeles Area

- Created a communication strategy and managed content distribution.- Designed infographics, newsletters and multimedia content for the web and social media platforms.- Built email campaigns, increasing click-through rates by 10 percent.- Conducted consumer demographics analysis to identify opportunities for business growth.

- Wrote pieces for a daily newsletter.- Researched technology news and analyzed reports from Neilsen and comScore.- Reported at the 2013 Consumer Electronics Show in Las Vegas.- Conducted consumer feedback interviews on campus for ETC's partners.

- Produced 2012 election coverage.- Covered local L.A. politics.

- Developed news packages for Annenberg Radio News.

- Reported on student affairs and local politics.

Bachelor Of Arts (B.A.), Print And Digital Journalism, Minor, Songwriting

Activities and Societies: - Lambda Pi Eta Honor Society - S.C.Outfitters - USC Ski and Snowboard Club - Worked for several school.

Study Abroad

Education record

- Completed courses for credit while attending Del Oro High School.