Leah Robinson Email & Phone Number

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

Leading the development and execution of programs, promotions and all digital marketing activities to diverse audiences (both in business-to-business and consumer segments) to share the TORLYS story. Core Functions: • Lead on content development for multimedia such as videos, animations, infographics, blogs, advertorials etc., ensuring quality and consistency of branding for all materials; digital and traditional.• Planning, development and strategy of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and blog.• Curation of social media programs to drive brand advocacy and create buzz.• Developing and directing production of all press releases and other materials targeted for external audiences.

Mississauga, Ontario, Canada

Leading the development and execution of TORLYS digital strategies to build the TORLYS brand online and generate new leads/increased traffic to dealer locations. Responsible for all digital communication to all TORLYS audiences (B2C & B2B) including press releases, e-blasts, blogs, social media, website promotions and digital campaigns.

Mississauga

Richmond Hill, Ontario

*Acquired by iContracts Aug, 2018*Managed a cross-functional marketing team through the development and execution of various content marketing initiatives including blog posts, email and lead nurturing campaigns and account-based marketing plans. Select Accomplishments: • Supported team members in the development of all inbound marketing programs which led to doubling the sales pipeline. • Increased website traffic by over 70% by offering a full range of value-added content such as blogs, customer case studies, video testimonials, etc. • Grew new leads, including marketing and sales-qualified leads, by producing engaging targeted lead nurturing email campaigns.• Revamped the marketing departments organizational structure; auditing and then assembling an editorial calendar and content management system to ensure documents are up-to-date and easily accessible.

Toronto, Canada Area

Appointed to create and implement all corporate marketing and communications functions across the company; specifically, communications, website, and social media management, content, branding, lead generation and strategy. Select accomplishments: • Received GameTime’s 2014 Marketing Achievement Award for cultivating original content and lucrative marketing strategies; resulting in subsequent promotion to management. • Crafted effective messaging plans and newsletters to grow readership organically from scratch to over 2,000 (authentic) monthly readers with an average open rate of 25%. • Maximized SEO and reinforced company branding through blogs and image galleries, resulting in a website traffic increase of over 70% year over year. • Cultivated a strong multi-platform social media following, leading to a 200% average increase in impressions on across all mediums.

Mississauga, Ontario

Served in a dual role as Eastern Office Manager overseeing daily operations and Marketing Coordinator in charge of marketing execution across all web, print, advertising, event planning and social media platforms. Select Accomplishments: • Defined and produced ongoing marketing communication programs; analyzing and determining content effectiveness through tracking marketing metrics to maximize content performance.• Wrote and designed lead-generating press releases, newsletters, brochures and other marketing material destined for Canada wide-circulation, resulting in increased brand awareness. • Planned and executed 10+ annual industry tradeshows and successfully arranged complex events. • Applied strong organizational skills to manage intra-office work flow; prioritizing tasks and providing positive motivation to team ensuring accurate, on-time completion of projects.

Bc, Ab, On, Qc

Passionate and deadline-driven journalist with a knack for transferring people’s words to paper. Proven ability to ask the right questions to stimulate content that teaches, helps, and informs readers across any industry. Select Journalism Highlights:Reporter/Photographer: Maple Ridge Times, St. Paul Journal, Equity Newspaper, Devon Dispatch News & Beaumont News Editor: Bugel NewspaperSelect Accomplishments: • Reported on a variety of topics focusing on breaking news, crime, business and lifestyle; keeping communities informed with thoroughly researched and engaging articles. • At 19, became the youngest editor at a community newspaper, increasing circulation by 30% through redesigning the newspaper layout and enhancing community content. • Increased awareness of homelessness and drug epidemics through extensive research and human profiles, resulting in positive community initiatives and new financial support. • Bridged perspectives to defuse racial tensions in rural Alberta through objective reporting, which led to being honoured at a traditional native ceremony. • Consistently recognized for strong pagination skills; entrusted with editing content and designing the creative layout for a 30-plus page newspaper.