Rick Robinson Email and Phone Number

Brand strategy driven by innovation. Design and conduct unique marketing research that integrates the consumer with brand personality development. Empowers brands by connecting with lifestyle, habits and desires.

Developed marketing strategy/implementation plans for launch of innovative global food brands using transformative consumer insights, digital marketing and social media. Developed marketing and collaboration strategy for McGill University Global Health initiative and global partners. Created business models and assessed opportunities for product development. Built robust digital environment for collaboration and marketing.• Developed global marketing and sales strategies to commercialized new products delivering 250% growth rate.• Used social media and consumer insight research to drive $20M sales launch. 
• Organized and executed collaboration and discovery events that created new partnerships and expanded technology awareness.• Executed marketing strategy across global divisions to align biz teams and open new sales territories that expanded sales by additional $15M. 
• Served as Chairman of Flavor Extracts Association Communications Committee charged with development of communications strategic road map and to manage social media crisis.

Founded, owned and managed a full-service digital agency. Core focus on on strategy-led digital marketing for pharma brands, healthcare, and health/wellness CPGs. Grew business to from boutique strategy to full marketing services including traditional media to web development, eCRM, edetailing/elearning, social and mobile. • Launched key oncology, women’s health, gastro and epilepsy brands ($15B.)
• Won 48 top awards and consumer Grand Global for J&J women’s health.• Developed multilevel e-marketing campaigns to target consumers and professionals including SEO, banner/keyword, advertising, content placement.• Created industry awarded communities for National Community Pharmacist Association, Melanoma Research Foundation and United Nations.

Overall P&L, business development and operational responsibility for publicly held interactive agency specializing in Web development, online marketing, media and analytics. Created first digital agency analytics and SEO service groups. Built healthcare and online retail business units.• During tenure the company experienced 425% growth and received the Arthur Andersen NY Enterprise Award for Best Practices for Fostering Innovation. • Drove ad revenue generation for Click 24 network by 200%.

P&L and account group responsibilities for global advertising and communications agency with leading global/national accounts. Started technology and entertainment group to integrate Cable TV, Internet with digital broadcasting. • Launched ADT home Security & AT&T Calling Card. 
• Incubated Poppe.com digital and media agency (DoubleClick incubator.)• Winner of Gold Effie for campaign effectiveness.