Parker Robinson Email & Phone Number

As the Director of Marketing at Sportzturf, I led digital marketing strategies and drive engagement through data-informed campaigns across digital and print platforms. My focus includes developing brand-aligned marketing campaigns, creating targeted content for user acquisition and retention, and optimizing performance using A/B testing and analytics. I manage cross-functional collaboration with design, IT, and sales teams to ensure all marketing initiatives support broader business goals, from brand visibility to audience engagement.• Lead performance-driven digital campaigns to increase brand engagement across social media, email, and paid media channels.• Utilize analytics to assess and refine strategies, achieving measurable improvements in campaign reach and effectiveness.• Design and optimize creative assets for various platforms, ensuring brand consistency and accessibility.

In my role as Public Communications Specialist, I focused on enhancing public awareness of district initiatives through engaging content and targeted digital campaigns. I created content for email, social media, and print materials to support community outreach efforts. My data-driven approach allowed me to analyze engagement metrics and adjust strategies, resulting in increased reach and public involvement in district programs.• Crafted digital and print content to support community engagement, including email campaigns, social media posts, and newsletters.• Utilized analytics to evaluate campaign effectiveness, guiding adjustments to optimize engagement and audience reach.• Collaborated with cross-departmental teams to align messaging and create impactful, audience-centered content.

Lincoln, Nebraska, United States

Lincoln, Nebraska Area

As a Recruiting and Communications Coordinator, I managed digital outreach strategies for prospective students and supported recruitment efforts with engaging multimedia content. My role involved creating, analyzing, and refining content to attract and retain student interest, utilizing SEO, social media, and targeted email marketing to expand the department’s visibility.• Developed recruitment campaigns, creating content for digital platforms and refining messaging based on analytics.• Coordinated with university teams to ensure alignment with recruitment goals, improving audience engagement and application rates.• Conducted performance analysis and used insights to optimize outreach efforts for prospective students.

Broadcasted all home games for the Badlands Big Sticks baseball team, providing live play-by-play commentary across radio and live-stream simulcast platforms. Created engaging, real-time content for a wide-ranging audience of fans.

Oversaw digital marketing and public relations campaigns to strengthen connections with DSU students and prospective donors. Promoted key events, donor opportunities, and success stories across social media and digital channels to build engagement and support.

Dickinson, Nd

Managed press releases, photography, and multimedia content for DSU athletics. Created and edited graphics and videos for social media, broadcasted live events, and hosted “Hawk Talk,” a 30-minute show featuring interviews with DSU athletes and coaches to highlight university sports.

Boise, Idaho

Supported the operations of state golf tournaments and a USGA qualifiers, managing event logistics and communications. Wrote press releases, coordinated with media for increased publicity, and maintained the organization’s website and digital channels to boost event visibility.

Operate social media pages, formulate press releases, and speak on behalf of the organization.

Master Of Arts - Ma, Integrated Media Communications

Graduate Certificate, Public Relations & Social Media

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: Student Senate, Golf Team