Robin Staples Email & Phone Number

Seattle

Educational enrichment non-profit serving the Greater Seattle area. LEAP provides STEM, Art, Music and more to area students. LEAP has created proprietary Lego STEM programs for PreK - High School Robotics, as well as Art and Music (STEAM) options to provide full class or camp options to area schools, organizations, and non-profits. Providing classes and camps for over 25,000 kids in the greater Seattle area, LEAP provides a proven educational play based STEM system for multiple age groups.

Managed all brand and marketing of company, product marketing and planning, product positioning, product development process, licensed partners, marketing communications, advertising and PR. Functionally responsible for improved quality and development process, contract negotiations, customer experience metrics, updated product and assortment offering, pricing strategies, and GM improvement. Oversee all web activity, lead generation, tool conversion, and customer follow up to increase sales. Reported directly to the president with 4 direct reports and a staff of 16.Key Achievements• Instrumental in transitioning company from family-owned to aggressive growth under professional management team, with 2007 sales up +20% from 2006, and +26% in 2008 from 2007, with 2009 sales flat despite a market downturn of 30%.• Increased unaided awareness by 14% through greater trade show presentation, targeted advertising, and direct mail campaign.• Increased sales by $2.1M by launching new trend right product.• Implemented sales training materials and learning tools, increasing quotes volume by 17%.• Drove 10% incremental sales growth in 2007 and 4% in 2008 by capturing two major OEM accounts for new product offering through successful “Green Initiative” development. • Neocon 2008 Winner: Best of Neocon Gold 2008 for best new product: Mixed Bottles Recycled Glass.• Boosted website traffic by 27% and click thru conversion by 7%. Redesigned and migrated platform of web in 2008. Added cart, metric conversion analysis, lead capture, UI flows, as well as updated brand imagery, tone of voice, and positioning. Web capture sales conversion up 14% in 2008 and 22% in 2009. • Enhanced ROI placement by 12% while reducing costs by 4% by developing follow-through plan to optimize space and mindshare with customers. • Increase ad spend through aggressive re-negotiation of ad space buy with key industry magazines and incorporated online ad buy into strategy.

- Responsible for the definition, positioning, marketing, product life cycle and launch of products and services for educational oriented start up. - Create and drive brand, traffic, and conversion plan and budget to reach revenue goals.- Develop value propositions, calls to action, consumer positioning, conversion metrics, and product business cases to successfully position company products and services.- Created all marketing campaigns, assets, and strategy for both consumer and partner to drive awareness, trial, and conversion - regionally and nationally.- Launch team for www.HomePages.com, a consumer research portal with 1.2M unique visitors/month.- Management of a 4M user subscriber base, all user communication, and metric tracking to optimize ~20M emails/month.- Creation of marketing assets and site advertising models to drive traffic, ROI, and repeat visit.- Report to CMO, with 2 direct reports and a cross functional team of 14.

Independent consulting and design service offering expertise in Consumer Packaged Goods (CPG), retail and wholesale product development, product marketing and go-to-market launch plans.Developed small business model for home based after school enrichment program including Legos and Art curriculum to teach an integrated program of math, science, language arts, and social cooperation in primary schools. Developed new product for licensing in US and CA. Identified concept, developed product and materials, costing, and multiple platform manufacturing. Licensed the concept in whole to manufacturer for sale under their own lines.

- Managed P&L of proprietary packaged goods totaling $180M. -Responsible for the global strategic category management and cross-functional team leadership for Retail, Catalog, International, Internet, and Licenses partners. Coordinate multi-channel product merchandising needs into singular brand and assortment strategy.- Developed, sourced, and managed product line from ideation to liquidation including initial business justification, product development, creative development, contracting, production, merchandising and marketing. - Reported to VP of Product/CMO. Responsible for 4 departments with 3 direct reports, a support group of 9, and a cross-functional team of 28.

- Responsible for product management, merchandising, sourcing and production management for Men’s and Women’s Accessories and Gifts: Eleven (11) classifications totaling $100M in retail, catalog and I-media sales. - Developed product, assortment and marketing strategies to support company platforms and generate positive EBT for the department.- Managed $40M P&L.- Reported to the VP of Product. Managed team with 1 direct report, support team of 6, and cross-functional team of 12.

- Responsible for merchandising, sales and marketing of specialty sportswear company. Clients included Harahs, Hilton, ADT, Jack in the Box, as well as Washoe, Clark and Los Angeles School Districts.