Responsible for supporting the senior leadership team with general management, strategic input, project management and growth focused initiatives across the business. The primary responsibilities include leading key work initiatives, driving collaboration across the organization to enable advance business initiatives and implementations. Lead the company functional leaders including Marketing, Sales, Account Management, HR and CRM. Focus is on the development of team members and their skill set.

• Responsible for all sales enablement activities to drive revenue and profitable growth in the direct organization• Develop creative promotions and incentives to increase sales and capture market share• Create campaigns for both new and existing clients to drive brand awareness and capture leads to provide to sales organization • Build and execute a communication plan for all activities including sales promotions, campaigns and incentives to drive awareness and activities• Collaborate with Product Marketing to develop activities to increase sales• Establish processes to ensure efficiencies across the channel marketing department

• Develop a marketing strategy designed to engage new partners, support existing partners and patients in the communities we serve.• Support strategic company initiatives that include short- and long-term strategies as well as process improvement initiatives.• Lead a team of eight talented members to drive all activities from creative design, content creation and management, sales enablement, social media and events and conferences.• Drive sales enablement activities to include an advertising strategy and social media strategy to engage our patient and clients.• Build integrated campaigns to generate leads for sales with elements of email campaigns, webinars, advertising, landing pages, website development, sales materials, white papers, and social media.

• Led the strategy and integration of five brands, four companies into one integrated organization with one brand• Implemented the new vision, mission, values, and the creation of behaviors to develop the company culture including the development of an employee recognition program• Managed all rebranding activities including designing and building a new company website, updating the intranet site, creating sales collaterals, developing patient and provider communications to increase brand awareness and drive growth• Developed an advertising strategy that included digital, print, and social media for both patient and clients to build brand awareness as well as drive sales leads• Oversaw sales enablement activities including campaigns, sponsorships, events, and webinar activities• Managed corporate communications for both internal and external audiences and PR activities• Built a new fulfillment center to house all marketing collaterals and swag items for sales and clients• Responsible for creating key culture activities including an Employee Resource Group, Benefit Perks Program, Everyday Hero Program and Rewards and Recognition Program• Managed the Employee Engagement Survey and the Human Right Campaign application for Avita scoring 100% Corporate Quality Index

• Responsible for corporate communications across the organization.• Drive employer branding for Best Places to Work achievements through the management of external surveys on a national and local level including Great Place To Work and Top Workplaces.• Create and develop strategies including Corporate Social Responsibility to align with overall priorities and increase employee engagement.• Establish a Green Team to develop initiatives to expand our Environmental awareness and sustainability across the organization.• Develop programs to promote mission, vision, values and behaviors to drive the company culture.• Provide input as a Steering Committee Leader for the Voice of Employee team that drives employee engagement across the organization to make the company a better place to work.• Develop high impact initiatives including redesign of the company’s intranet and career page, CarePERKS benefits, #yourvoicematters improvement suggestions and Leading Home recognition to drive value for all employees through the organization.

• Project Lead for a $1.5 million quality program for the overall strategy and development of an automated communication process for quality documentation for customers. • Collaborated cross-functionally across a matrix organization to identify current processes and gain consensus for opportunities to streamline efficiencies for future state.• Worked with IT and business owners to automated process for sending and receiving customer communications to meet regulatory requirements resulting in a productivity savings of approximately $250K/ year on print and mail services.• Focused on improving customer experience by identifying customer requirements through surveys and feedback from call center.• Delivered Diversity and Inclusion Training to employees throughout the diagnostic organization to bring awareness, improve culture and collaboration across the organization.

• Responsible for the global communication strategy for the Operational Services Group reporting to the Chief Operating Officer with a focus on quality; developed internal messaging to build awareness across the global organization and provide status of major initiatives to the management team.• Collaborated on the development of the global Quality Transformation Program initiative that focused on being world class, and driving change management throughout the division of 14,000 employees.• Created internal announcements for organizational changes and aligned with human resources and corporate communications to manage communication process.• Managed overall key events activities for operations group including: goals /objectives, key messaging, presentations, agendas, key note speakers and site location.

•Responsible for the development of the marketing communication strategy and execution for Siemens’ in-vitro product families/product lines including promotional programs, advertising, collaterals, launch kits, tradeshow messaging, internet-based communications and special promotions to drive growth with new and existing customers.•Oversee and support both the North America and Latin America Marketing Communications activities.•Acts as an advisor to business unit management on marketing communication matters and ensure consistent messaging for positioning diagnostic instruments and IT solutions for laboratories, hospitals and doctors offices.•Manage relationships with outside agencies on development of print collaterals and advertising to maximize ROI and increase brand awareness for all in-vitro product families/product lines.

 Provided marketing direction to achieve increased market share and overall revenue growth as well as driving short-term business results and long-term profitable growth. Identified and implemented marketing programs and initiatives that maximize ROI and increase revenue, unit sales and market share for the IT channel. Established pricing structures that are reflective of market conditions and competitive landscape. Ensured management of advertising and communication plan budget for the IT channel. Created advertising campaigns to implement in web and print media. Deployed relationship strategy with industry analysts and press as well as editors in publications for editorials and product testing. Managed the overall IT Channel product launch process including creating effective sales tools and collaterals for the channel and end user customers. Awarded CMP Media’s Annual Report Card (ARC Award)- Overall Category, 2006, Partnership Award 2007, 2008

Provided overall go to market strategy and direction for the IT Channel. Responsible for Marketing and Management efforts for company specific products that are sold and/or leased through all channels and specifically through the IT Channel. Managed and trained the inside sales support team to help recruit resellers and support end user requests. Managed the performance and activities of inside sales reps to make sure they are productive and maximize the ROI. Created and managed the process for product launch in the IT channel to ensure an on time launch of all products. Designed and managed industry trade shows to increase brand awareness and sales. Met with editors to communicate Ricoh’s strategies and goals to ensure visibility in publications. Awarded CMP Media’s Xchange Best Revenue Generator Award 2006, Xchange Best Presentation 2006, 2007, 2008, Gartner VARVision Best Presentation 2006, 2007