Robin Wallace

Robin Wallace Email and Phone Number

Director of Creative Services | Building Brands with Compelling Storytelling @
Robin Wallace's Location
New York City Metropolitan Area, United States, United States
Robin Wallace's Contact Details
About Robin Wallace

As a Creative Services Director with more than 10 years of experience, I have successfully blended high-level strategy, creative-problem solving, critical visual branding, and systems thinking to deliver outstanding creative work that drives business results. I have led brand strategy and execution across multiple platforms, including corporate identity, website, product launch, video, photography, social, and digital content. Most recently, I was the Director of Creative Services, US & Global at Nuna, where I orchestrated and led all aspects of the creative department across global and US operations. I built, managed, and led a high-performance team of both external and internal creative resources, working cross-functionally to build consumer demand and increase market share. I also received multiple awards for my directing and art direction skills, including a Red Dot Award and 25 Telly Awards. My core skills include superb multimedia storytelling, penetrating data analysis, strategic marketing and development, creative and innovative strategy, exceptional attention to detail, and natural leadership.

Robin Wallace's Current Company Details
Freelance

Freelance

Director of Creative Services | Building Brands with Compelling Storytelling
Robin Wallace Work Experience Details
  • Freelance
    Creative & Brand Consultant
    Freelance Aug 2021 - Present
    Led strategic planning, tactical implementation, and creative problem-solving for digital marketing initiatives, optimizing business processes for enhanced brand positioning and client growth. Managed photo and video productions.
  • Nuna
    Director Of Creative Services, Us & Global
    Nuna 2019 - 2021
    Leiderdorp, Nl
    Orchestrated and lead all aspects of the Creative Department across GL and US operations and its management thereof including but not limited to: Corporate Identity Strategies & Development, Website, Product Launch Strategy, Plans & Tools, and Budgeting; Ensured all content collateral associated with each product as uniquely creative, built brand awareness, protected the consistency of the brand essence and wove a cohesive compelling consumer story throughout the communication channels; Built, managed and lead a high performance team of both an external network of agencies and freelancers and an internal creative team working cross-functionally in building consumer demand resulting in increased market share.
  • Ey
    Global Community & Social Media, Assist. Director
    Ey 2015 - 2019
    London, Gb
    Developed the concept and components of an internal EY SharePoint Learning community, generating the strategic editorial content plan to foster professional development, stronger business acumen, internal networking and a collegial EY Learning team; Lead the technical execution with off-shore internal teams and external vendors for a progressive and compliant platform for highest UI/UX impact; Navigated the scope-of-work bids from agency and internal teams and kept project within department budget and business needs’ deadlines; Identified value propositions and key messages for the department's marketing campaigns, including drafting and managing online/social media communications to promote company’s brand; Collaborated across teams to develop internal content and key messages to foster community engagement and outreach to multiple stakeholders including engagement with business leaders, EY employees, and specific service line communities; Developed relationships with industry subject matter experts and created an internal best practices guide and catalogue system to create an eager culture of pursuing industry awards; Guided internal teams through the processes of regulatory and legal approvals, as well as the elements for writing an award application to both meet compliance requirements and award application best practices
  • Wallace Solutions
    Digital Content, Audience Development & Social Marketing
    Wallace Solutions 2011 - 2019
    Proposed budget, staffing plans and project timelines for client goals, and new business opportunities; Presented intuitive and relevant first-to-market business and branding development opportunities; Initiated project meetings with assigned teams to define campaign objectives, deliverables, and deadlines; Identified influential persons and brand advocates for key digital strategies across multiple platforms; Counseled client regularly on digital and social media best practices, focusing on long-term and event driven programs to manage project development and QA process; Created and managed implementation of editorial content calendars across social media platforms for increasing clients' digital footprints; Compiled digital metrics into insightful narratives to assist clients' online engagement and expansion
  • Hearst Digital
    Social & Video Strategy, Senior Manager
    Hearst Digital 2012 - 2014
    New York, Ny, Us
    Developed new digital video series consistent with brands' core messages; Coordinated activities of design, editorial and production teams ensuring successful release of digital content and new video products; Actively oversaw the production and QA process to ensure key stakeholders’ and brand specifications met, as well as legal compliance; Managed the hiring, training and daily accountability of direct reports; Provided in-depth YouTube analytics reports and course-change recommendations to brand representatives; Pitched show concepts and key digital talent to execute brands' messages; Created brands' social media strategies for multi-platform consumer engagement campaigns and contests; Produced, wrote, and coordinated video production teams and guests for weekly live Google+ Hangouts; Optimized YouTube tools for maximum views and subscriber engagement
  • United Nations
    Multi-Media Journalist
    United Nations 2010 - 2011
    New York, Ny, Us
    Created reports across multiple media platforms on current humanitarian issues and associated events covering the UN. Researched, pitched and wrote articles on global enterprise news; Hosted and conducted broadcast interviews of special guests at UN Headquarters in New York City, and notably scooped senior news agencies and reporters for an interview with James Cameron.
  • Zootoo.Com
    Managing Editor & Supervising Producer
    Zootoo.Com 2008 - 2010
    Managed daily operations of a 20-person editorial and production team; Developed an internal newsroom structure and archive process to handle daily content flow; Built a network of correspondents and sources spanning the United States, South America and the UK; Compiled briefing notes and reports to key stakeholders on progress meeting corporate targets; Produced beats covering crime and legislation, business and markets, lifestyle and trends, news and features; Reported as a print, radio and broadcast journalist on beats for national syndication; Optimized headlines, ledes, and video thumbnails for best search engine results and click rates
  • Progressive Business Publications
    Reporter / Editor
    Progressive Business Publications 2006 - 2008
    Malvern, Pennsylvania, Us
    Reported and edited for niche publications targeting micro-issues faced by specific business executives such as CTOs and CFOs. Contributed to new product development as response to audience interests; Helped pioneer the launch of a new product line by writing industry-specific white papers
  • Beacon At Salisbury University
    Writer / Editor
    Beacon At Salisbury University 2003 - 2006
    Salisbury, Maryland, Us
    Compiled 10-years of editorial columns for the Business, Economic and Community Outreach Network, of the Franklin P. Perdue School of Business at Salisbury University, into articles and working book chapters for academic and practitioner publication through a process of editing and ghostwriting.
  • University Of Maryland Eastern Shore
    Student Publications Advisor
    University Of Maryland Eastern Shore 2003 - 2005
    Princess Anne, Md, Us
    Taught the student staffers all aspects of journalism and newspaper production, while assisting in their editorial process and developing best-practices; Guided the launch of the HBCU's first student-run bi-weekly newspaper, The Hawk Messenger
  • Gannett
    Business Editor
    Gannett 2002 - 2004
    New York, Ny, Us
    Conceptualized, designed and launched the region's first localized business news product, Delmarva Business Weekly; Managed a team of nine freelancers and produced DBW, while contributing to other newsroom departments: paginating and editing daily broadsheet news pages; reporting and writing stories for the news and features sections; producing the sports section, notably during the 2004 World Series

Robin Wallace Skills

Training Social Services Staff Supervision Staff Development Policy Coaching Risk Assessment Professional Mentoring Community Development Change Management Care Planning Time Management Psychology Nonprofits Communication Interventions Workshop Facilitation Community Engagement Community Outreach Organizational Development Leadership Development Rota Management Effective Budget Management Task Management Public Sector Public Speaking Stakeholder Engagement Performance Management Blogging Social Media Marketing Social Media New Media Journalism Editing Social Networking Video Magazines Public Relations Business Development Multimedia Press Releases Entrepreneurship Newspapers Online Marketing Copywriting Copy Editing Video Production Broadcast Digital Strategy Media Relations Digital Media Seo Youtube On Camera Experience Digital Marketing Photography Storytelling Associated Press Style Search Engine Optimization Start Ups Google+ Analytics Brand Development Beauty Industry Graphic Design Print Journalism Marketing Strategy Digital Content Audience Measurement Audience Development G+ Hangouts On Air Audience Engagement Brand Ambassadors Strategy Marketing Management Writing

Robin Wallace Education Details

  • Middle Tennessee State University (Mtsu)
    Middle Tennessee State University (Mtsu)
    Anthropology
  • United Nations Language And Communication Programme
    United Nations Language And Communication Programme
    Spanish Level I & Ii

Frequently Asked Questions about Robin Wallace

What company does Robin Wallace work for?

Robin Wallace works for Freelance

What is Robin Wallace's role at the current company?

Robin Wallace's current role is Director of Creative Services | Building Brands with Compelling Storytelling.

What is Robin Wallace's email address?

Robin Wallace's email address is robin.wallace@ey.com

What is Robin Wallace's direct phone number?

Robin Wallace's direct phone number is +121264*****

What schools did Robin Wallace attend?

Robin Wallace attended Middle Tennessee State University (Mtsu), United Nations Language And Communication Programme.

What are some of Robin Wallace's interests?

Robin Wallace has interest in I Enjoy Keeping Fit, Social Services, Children, Music And Record Collecting, Civil Rights And Social Action, Politics, Regularly Play Football And Squash, Education, The Works Of Alasdair Gray, Poverty Alleviation.

What skills is Robin Wallace known for?

Robin Wallace has skills like Training, Social Services, Staff Supervision, Staff Development, Policy, Coaching, Risk Assessment, Professional Mentoring, Community Development, Change Management, Care Planning, Time Management.

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