Robin Wallace work email
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Robin Wallace personal email
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As a Creative Services Director with more than 10 years of experience, I have successfully blended high-level strategy, creative-problem solving, critical visual branding, and systems thinking to deliver outstanding creative work that drives business results. I have led brand strategy and execution across multiple platforms, including corporate identity, website, product launch, video, photography, social, and digital content. Most recently, I was the Director of Creative Services, US & Global at Nuna, where I orchestrated and led all aspects of the creative department across global and US operations. I built, managed, and led a high-performance team of both external and internal creative resources, working cross-functionally to build consumer demand and increase market share. I also received multiple awards for my directing and art direction skills, including a Red Dot Award and 25 Telly Awards. My core skills include superb multimedia storytelling, penetrating data analysis, strategic marketing and development, creative and innovative strategy, exceptional attention to detail, and natural leadership.
Freelance
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Creative & Brand ConsultantFreelance Aug 2021 - PresentLed strategic planning, tactical implementation, and creative problem-solving for digital marketing initiatives, optimizing business processes for enhanced brand positioning and client growth. Managed photo and video productions.
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Director Of Creative Services, Us & GlobalNuna 2019 - 2021Leiderdorp, NlOrchestrated and lead all aspects of the Creative Department across GL and US operations and its management thereof including but not limited to: Corporate Identity Strategies & Development, Website, Product Launch Strategy, Plans & Tools, and Budgeting; Ensured all content collateral associated with each product as uniquely creative, built brand awareness, protected the consistency of the brand essence and wove a cohesive compelling consumer story throughout the communication channels; Built, managed and lead a high performance team of both an external network of agencies and freelancers and an internal creative team working cross-functionally in building consumer demand resulting in increased market share. -
Global Community & Social Media, Assist. DirectorEy 2015 - 2019London, GbDeveloped the concept and components of an internal EY SharePoint Learning community, generating the strategic editorial content plan to foster professional development, stronger business acumen, internal networking and a collegial EY Learning team; Lead the technical execution with off-shore internal teams and external vendors for a progressive and compliant platform for highest UI/UX impact; Navigated the scope-of-work bids from agency and internal teams and kept project within department budget and business needs’ deadlines; Identified value propositions and key messages for the department's marketing campaigns, including drafting and managing online/social media communications to promote company’s brand; Collaborated across teams to develop internal content and key messages to foster community engagement and outreach to multiple stakeholders including engagement with business leaders, EY employees, and specific service line communities; Developed relationships with industry subject matter experts and created an internal best practices guide and catalogue system to create an eager culture of pursuing industry awards; Guided internal teams through the processes of regulatory and legal approvals, as well as the elements for writing an award application to both meet compliance requirements and award application best practices -
Digital Content, Audience Development & Social MarketingWallace Solutions 2011 - 2019Proposed budget, staffing plans and project timelines for client goals, and new business opportunities; Presented intuitive and relevant first-to-market business and branding development opportunities; Initiated project meetings with assigned teams to define campaign objectives, deliverables, and deadlines; Identified influential persons and brand advocates for key digital strategies across multiple platforms; Counseled client regularly on digital and social media best practices, focusing on long-term and event driven programs to manage project development and QA process; Created and managed implementation of editorial content calendars across social media platforms for increasing clients' digital footprints; Compiled digital metrics into insightful narratives to assist clients' online engagement and expansion
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Social & Video Strategy, Senior ManagerHearst Digital 2012 - 2014New York, Ny, UsDeveloped new digital video series consistent with brands' core messages; Coordinated activities of design, editorial and production teams ensuring successful release of digital content and new video products; Actively oversaw the production and QA process to ensure key stakeholders’ and brand specifications met, as well as legal compliance; Managed the hiring, training and daily accountability of direct reports; Provided in-depth YouTube analytics reports and course-change recommendations to brand representatives; Pitched show concepts and key digital talent to execute brands' messages; Created brands' social media strategies for multi-platform consumer engagement campaigns and contests; Produced, wrote, and coordinated video production teams and guests for weekly live Google+ Hangouts; Optimized YouTube tools for maximum views and subscriber engagement -
Multi-Media JournalistUnited Nations 2010 - 2011New York, Ny, UsCreated reports across multiple media platforms on current humanitarian issues and associated events covering the UN. Researched, pitched and wrote articles on global enterprise news; Hosted and conducted broadcast interviews of special guests at UN Headquarters in New York City, and notably scooped senior news agencies and reporters for an interview with James Cameron. -
Managing Editor & Supervising ProducerZootoo.Com 2008 - 2010Managed daily operations of a 20-person editorial and production team; Developed an internal newsroom structure and archive process to handle daily content flow; Built a network of correspondents and sources spanning the United States, South America and the UK; Compiled briefing notes and reports to key stakeholders on progress meeting corporate targets; Produced beats covering crime and legislation, business and markets, lifestyle and trends, news and features; Reported as a print, radio and broadcast journalist on beats for national syndication; Optimized headlines, ledes, and video thumbnails for best search engine results and click rates
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Reporter / EditorProgressive Business Publications 2006 - 2008Malvern, Pennsylvania, UsReported and edited for niche publications targeting micro-issues faced by specific business executives such as CTOs and CFOs. Contributed to new product development as response to audience interests; Helped pioneer the launch of a new product line by writing industry-specific white papers -
Writer / EditorBeacon At Salisbury University 2003 - 2006Salisbury, Maryland, UsCompiled 10-years of editorial columns for the Business, Economic and Community Outreach Network, of the Franklin P. Perdue School of Business at Salisbury University, into articles and working book chapters for academic and practitioner publication through a process of editing and ghostwriting. -
Student Publications AdvisorUniversity Of Maryland Eastern Shore 2003 - 2005Princess Anne, Md, UsTaught the student staffers all aspects of journalism and newspaper production, while assisting in their editorial process and developing best-practices; Guided the launch of the HBCU's first student-run bi-weekly newspaper, The Hawk Messenger -
Business EditorGannett 2002 - 2004New York, Ny, UsConceptualized, designed and launched the region's first localized business news product, Delmarva Business Weekly; Managed a team of nine freelancers and produced DBW, while contributing to other newsroom departments: paginating and editing daily broadsheet news pages; reporting and writing stories for the news and features sections; producing the sports section, notably during the 2004 World Series
Robin Wallace Skills
Robin Wallace Education Details
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Middle Tennessee State University (Mtsu)Anthropology -
United Nations Language And Communication ProgrammeSpanish Level I & Ii
Frequently Asked Questions about Robin Wallace
What company does Robin Wallace work for?
Robin Wallace works for Freelance
What is Robin Wallace's role at the current company?
Robin Wallace's current role is Director of Creative Services | Building Brands with Compelling Storytelling.
What is Robin Wallace's email address?
Robin Wallace's email address is robin.wallace@ey.com
What is Robin Wallace's direct phone number?
Robin Wallace's direct phone number is +121264*****
What schools did Robin Wallace attend?
Robin Wallace attended Middle Tennessee State University (Mtsu), United Nations Language And Communication Programme.
What are some of Robin Wallace's interests?
Robin Wallace has interest in I Enjoy Keeping Fit, Social Services, Children, Music And Record Collecting, Civil Rights And Social Action, Politics, Regularly Play Football And Squash, Education, The Works Of Alasdair Gray, Poverty Alleviation.
What skills is Robin Wallace known for?
Robin Wallace has skills like Training, Social Services, Staff Supervision, Staff Development, Policy, Coaching, Risk Assessment, Professional Mentoring, Community Development, Change Management, Care Planning, Time Management.
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