Robin Harris Email & Phone Number

Seattle, Wa, Us

Singapore, Sg

I was specifically recruited to create the company’s growth function to drive consumer demand for a wide range of products and services used by app publishers to enable payments, e-commerce, and revenue growth. In this role, I lead teams in driving significant revenue and profits while defining the GTM strategy and managing digital marketing channels, loyalty programs, demand partnerships, and shopping/user experience functions globally. **HIGHLIGHTS**➺ Surpassed profitability targets while managing a $5M media budget, which is therefore forecasted to increase significantly in 2025.➺ Fueled significant revenues through shaping loyalty/rewards programs.➺ Added value for consumers by partnering with payment channels to develop co-marketing initiatives.

Chicago, Illinois, Us

Based on my experience at BYJU’s FutureSchool, I was recruited to help expand the organization’s network of educators and growth leaders by managing the website and performance marketing strategy.

San Francisco, California, Us

During this tenure with the world’s largest edtech company, I fueled growth and demand through digital advertising, SEO, and CRM activities. **HIGHLIGHT**➺ Increased the scale of performance marketing 100% via creative optimization, including upgrading the tech stack to capture previously missed opportunities for ROI.

Seattle, Wa, Us

I was hired by AWS to oversee digital paid media programs, driving growth and demand for AWS products and services worldwide. My scope of responsibility included steering channel management, reporting roadmap, platforms, product, and finance operations. I supervised 75 staff and controlled a $150M budget across brand advertising and performance, field, partner, and product marketing.**HIGHLIGHTS**➺ Fueled billions of dollars in revenue and tripled efficiency of the $150M AWS paid media budget through implementing enhanced measurement and optimization capabilities. ➺ Generated leads by spearheading a rapid scale of content syndication, social media lead-gen forms, and SEO/SEM.➺ Saved costs after replacing a large, multimillion-dollar agency with a more sophisticated in-house team.

Seattle, Wa, Us

I received an advancement to drive online performance marketing for Echo/Alexa, Fire TV, Kindle, Fire Tablet, Smart Home, Ring, Blink, and Eero products. I was also appointed to manage, monetize, and measure the Amazon homepage (worth $300M annually) while holding ownership of Amazon digital channels (homepage, Amazon search, automated widgets), external channels (SEO/SEM, affiliates, social media, digital advertising), outbound marketing (email, push notifications), product/tech, and business intelligence roadmaps.**HIGHLIGHTS**➺ Led teams in scaling personalized, automated marketing for Devices across the Internet, including Amazon Product Pages, Amazon Search, Amazon Homepage, and paid external ads, driving more than 50% of the Devices business ($1B+ in annual revenue). ➺ Maximized Prime Day yields by creating custom takeovers, driving substantial incremental life to Devices/Alexa (representing up to 20% of business).

Seattle, Wa, Us

During this role, I led product management, marketing, and analytics for performance marketing channels for emerging regions (Canada/Amazon.ca and Mexico/Amazon.com.mx), including SEM, SEO, Amazon Search, Mobile, Email/Push, Social Advertising, Retargeting, and emerging channels.**HIGHLIGHTS**➺ Tripled growth and delivered $1B+ in annual revenue by building and scaling the automated marketing function for Amazon Retail, spanning marketing, product, and BI capabilities. Key breakthrough channels include push, social ads, Google product listing ads, mobile app ads, SEO, and CCP launch. ➺ Established Canada as the leader in generating incremental lift and long-term value via outbound marketing.➺ Met or surpassed 2015, 2016, and 2017 customer retention, attrition, and revenue goals.

Seattle, Wa, Us

San Francisco, California, Us

As Country Leader, I oversaw all paid user acquisition throughout five global markets, including the company’s top two.**HIGHLIGHTS**➺ Doubled the user/subscription base during my first year, achieving recognition as the top-grossing social app in the iTunes store within several markets.➺ Rearchitected internal SEM management across 17 markets, realizing rapid growth in the native advertising program.

Redwood City, Ca, Us

In this role, I directed the search engine marketing strategy and channel management, forecasting/projecting, and budgeting, while setting objectives and achieving key results. I also was responsible for paid online acquisition channels, including SEM, Display, Retargeting, paid feeds (Google Shopping & product listing ads), and social advertising. **HIGHLIGHTS**➺ Drove explosive growth with multi-channel marketing, expanding direct revenue impact by >1,000% (>10x) over five years.➺ Hired, trained, and managed a team of highly effective and efficient online marketers, scaling up major acquisition channels and maximizing Zazzle market share.

Redwood City, Ca, Us

➺ Developed and executed brand-extension initiatives for strategic partnerships (Craigslist, Mozilla, etc.), including user-generated content and customer incentive programs.➺ Frequently applied mathematical principles to strategy, revenue & performance analysis, and business development opportunities.

➺ Directed core business operations and client services.➺ Defined and led the execution on multiple co-branded initiatives for strategic partners, including Craigslist, PETA, and Amnesty International.➺ Played an instrumental role in driving the company to profitability, creating maximum value for shareholders by facilitating an acquisition.

Mathematics

Mathematics