As an accomplished, top-performing marketer and former Amazon leader, I’m known for defining and building growth strategies that engage, capture, and retain customers across industries, from digital commerce to fintech. I bring to the table a proven track record of generating revenue and scalable growth for both startups and Fortune 100 companies, and I’ve had a multibillion-dollar impact on employers based in the US, India, and Singapore over the course of my career.My wide-ranging experience includes driving performance, product, and brand marketing functions across various platforms, channels, and user experiences, and I leverage technical expertise to optimize performance systems. My work speaks for itself:**HIGHLIGHTS**➺ Built Coda Payments’ Growth function, scaling company total payment volume (TPV) into the billions, leveraging digital marketing, GTM strategy, technology, programs, and partnerships. Directly attributable marketing TPV grew by 4x in 12 months to $200M+ and paid media ROI grew 6x, driven by robust growth in digital, launch of a loyalty program (Coda Rewards), and millions of dollars in co-marketing from Payment Channel partnerships.➺ Tripled a multibillion-dollar pipeline from paid media for AWS by updating the marketing mix toward more impactful growth channels (Search, Social, Content Syndication) and optimizing conversion. Reduced lead submission to sales from weeks to one second, thereby increasing conversion rates and enabling more efficient lead-gen channels.➺ Drove $400M+ in incremental sales for Amazon by launching a rapid testing platform (multi-variate-testing (MVT)), and new personalization capabilities to increase traffic to product pages. Personalized traffic channels scaled from 0% to 10% of global revenue in first year (+$200M+), and MVT accelerated conversion optimization from AB (2 variants) to 30+ variants per test, increasing sales by 3% for flag ship products (eg. Echo) and 15%+ for other devices. ➺ Drove 10x growth (from $2.5M to $25M) for Zazzle (online marketplace) by building the in-house performance marketing function (replacing an agency) scaling paid media spend (SEM, display, and social) and growing ROI 4x. Built a system to manage and scale paid advertising for 40 billion products.**EXPERTISE**Strategic Planning & Execution, Marketing & Brand Strategy, Operations Management, Product Management, Go-to-Market (GTM) Strategy, Customer Engagement Strategy, Marketing Automation, Data Analytics, Budgeting ($200M+), Forecasting, Market & Trend Analysis, Cross-Functional Team Leadership, SEO, SEM