Why WordEntity?The right words spring from a discovery and ideation process of insight gained by listening, evaluation and implementation. Following WordEntity's SPARK DISCOVERY process, you'll be halfway to a vivid brand voice with total appeal and vibrant language that resonates with your audience. Designed for small business entrepreneurs, startups and individual branding style within the corporate setting the SPARK DISCOVERY process will find your emerging or recalibrating voice, leading to tightly focused copy that transmits wattage. Expect to capture your brand essence, to establish a natural, well-lit path to your target with strategies for communications across multiple platforms, online and off.Because beautifully crafted messaging - names, taglines and highly descriptive copy - are more than just words.

Copywriting and editing for multiple communications companies, addressing customer service and consumer topics. Developed content that gave site visitors the information needed to prompt call-to-action results and gain customer enrollment. SEO-driven copy improved online search engine visibility - before the Google search engine imploded - with timely deliverables that enabled marketing calendar benchmarks.

Worked with a variety of Arts in Education organizations to give New York City school children and educators alternative methods in reaching academic success through interdisciplinary arts residencies. Designed a series of educational workshops for teachers involving the use of storytelling for Language Arts Development. Facilitated palpable learning experiences for early childhood with an integrated approach for multiple intelligence learning. Coordinated program scheduling and deliverables with grade leaders and administration. Designed mechanical prototypes for the arts component of each residency from concept to completion for template production and workshop implementation and program viability.

Designed and conducted workshops for the arts in cooperation with the Summer Program for The Department of Continuing Education. Interdisciplinary programs addressed multiple learning modalities. Invited to return year over year.