► Looking for Scale?Cloning yourself is not an option for scaling your business, automating your value is.The "Your Know-How as a Service" process takes you from your current manual model to a Cloud service enabling you to address 1000s of customers concurrently.► Looking to Pivot?Rethinking your market position in the cloud is the key to transiting from traditional product sales models to a new As-a-Service model.Redgum's Value Recapture Process has proven success in guiding companies through this critical change.► Do you have a Vision for "a better way" in your industry?Gaining clarity on the right mix of business, revenue, customer and technology is key to seeing your vision realized at scale. Using the Vision Clarity system we can step you through the process, resulting with handing you the keys to your new platform as a service system.► Got Tech Debt?Understanding what you value you still have is critical to understanding what your best options are for dealing with your technical debt.Our Retrospective Redprint process clarifies the black box you have now so you can start to make informed decisions about where you can go.► What are your next steps?Book a 30 min zoom Strategy Session with me to establish if we a suitable for your situation.Visit: https://calendly.com/robinvessey/► See the resultsSee the recent transformations other clients have made to their businessesVisit: https://redgum.com.au/reflecting-on-the-fye/► Want to know more or just have a chat?Contact me - Contact or Message button above in Linked in.Email: robin@redgum.com.auCall: +61 3 8352 6202

At Content Play, we're transforming how industry leaders share their expertise. As CEO, I drive our mission to amplify expert voices and make valuable insights accessible.Key focus areas:• Concept Development: Crafting innovative strategies to turn expert knowledge into engaging, multi-platform content. We're redefining thought leadership for the digital age.• Business Prototyping: Continuously refining our model to maximize value for thought leaders and their audiences. We adapt quickly to market needs and emerging technologies.• Technology & Process Implementation: Building scalable systems that blend AI, human expertise, and automation. Our unique approach ensures consistent, high-quality content production.• Sales & Marketing Establishment: Developing targeted strategies to connect with industry innovators. We're not just selling a service; we're building partnerships to elevate thought leaders.• Team Coordination: Aligning our diverse talents to deliver exceptional content solutions. Our team's synergy is the backbone of our success.With over 20 years in software development and business strategy, I'm passionate about leveraging technology to solve complex challenges. At Content Play, we're not just creating content; we're empowering experts to shape industries and drive innovation.Are you an industry leader looking to amplify your voice? Let's connect and explore how Content Play can transform your insights into impactful, wide-reaching content.

Advanced Publishing Systems sells software to the Newsprint Publishing industry, it now boasts some of the largest publishers worldwide as its ongoing clients.

Starting a venture is hard, either on your own as a startup or with backing from your existing business as a spin up, the odds are against you.The main problem is you have to fit 10 years learning into 1 or 2 years runway. You have to engage customers, staff, suppliers, investors and many other stakeholders, keep them focused on the same thing your focused on.You need to understand your customer, how they relate to your product, test the market, design and build the product, setup appropriate sales and marketing campaigns, train staff and make sure your going to get paid without the customers walking away. and they are just the obvious issues.I started this because I have seen so many promising ventures, not just money making ventures but life changing products and services, fail to be realised.The leaders of these ventures were all capable, the idea was great, the product worked but you can’t know everything, each one made a set of missteps and ran out of runway.This drove me to use my own businesses, Redgum and APS, as a test bed. Over the past 25 years with Redgum I have lead, architected and sometimes built 500+ applications and supported over 100 startups and spinups building their technology product, platform or service.I’ve been collecting the learnings of 35 personal years of software development and business building, combining it with the learnings from all my clients, mentors, advisors, thought leaders and fellow venture founders and synthesising distilling this into a program with the goal of creating consistently successful ventures.My mission is to de-risk your digital venture journey by bringing the right combination of skills, knowledge, contacts and capability required to guide, support and augment your core strengths with the myriad of other things you will need to become successful.

This was a part time job during high school and uni doing a combination of R & D, Q & A and helping out with a range of technical issues that needed to be worked on.