Robin Veurink 🔵 Email & Phone Number

Overijssel, Netherlands

Dé creatieven die strategie tot leven brengen.

Almelo, Overijssel, Nederland

Bij Millers draait alles om waardevolle communicatie vanuit het merk. Met onze werkwijze zorgen wij dat jouw merk juist die kernmerkende positionering krijgt en klaar is voor een flinke wind in de wieken. Van merkscan naar merkstrategie en van merkontwerp naar de merkmiddelen. Het is dan ook onze missie om door strategie & ontwerp de merkidentiteit in woord en beeld kernmerkend vorm te geven.

Zwolle

Zwolle Area, Netherlands

As a Brand Professional I deliver a specialistic contribution to the tactical and strategic level for the branding of Kaldi. The goal is to re-build the base and professionalize the brand strategy.

Zwolle Area, Netherlands

Responsible for building the brand and marketing strategy of Xando. Xando is the Apple Reseller in the east of the Netherlands and provides accessible advice towards customers, students, teacher and b2b through their 3 stores (Apple Premium Reseller) and HQ that has a strong focus on the b2b and educational market.

Amsterdam Area, Netherlands

- Responsible for all nationwide marketing- and merchandising programs for the Apple Premium Reseller channel in the Netherlands- Managing of nationwide and local above and below-the-line communications- Planning and implementation of marketing campaigns for channel partners: 1. product launch campaigns (iPad, Mac, iPhone, iPod, OS X, etc.); 2. seasonal campaigns (iDays, Christmas, Summer, etc.); 3. product promotions (GiftCards, promo's, etc.); 4. new store opening (#33).- Responsible for a correct implementation of the APR Merchandising Guidelines (the Concept) for new and refitted stores- Ensuring of quality control at the 50 APR's (mystery shopping projects, training programs, merchandising audits, etc.) - Brand building and brand management: ensure compliance with Apple Corporate Identity in all media- Improving the Brand experience at each APR- Planning and monitoring of quarterly marketing budgets based on sell through- Supporting the APR resellers to improve their store performance by improving the key disciplines

As a new department within Spadel Netherlands I worked on channel development, category development, instore communication, trade communication and business analysis.

Responsible for the brand Spa Reine in the Benelux (HOME and OOH). - channel specific and national promotions, bi-weekly meetings with the factory, intermediate between sales and production, merchandise, premiums, etc.

Responsible for all products of Spadel Nederland (Spa, Spontin, Bru) and in HOME and OOH. intermediate between sales and production, merchandise, premiums, etc.