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Robin Weber Email & Phone Number
Senior Manager, Innovation Discovery
at
King's Hawaiian
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✓ Verified May 2026
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Profile completeness 86%
Current company
Role
Senior Manager, Innovation Discovery
Location
San Diego Metropolitan Area, United States, United States
Who is Robin Weber? Overview
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Quick answer
Robin Weber is listed as Senior Manager, Innovation Discovery at King's Hawaiian, based in San Diego Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Robin Weber.
Robin Weber previously worked as Innovation & Insights Manager at Biofilm, Inc. and Brand and Innovation Strategy Director at Purely Righteous Brands Llc. Robin Weber holds B.A., Drama & Film Studies from Tufts University.
Company email context
Email format at King's Hawaiian
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King's Hawaiian
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Profile bio
About Robin Weber
I'm a strategist with over decade of experience in consumer insights, innovation, and brand strategy in the CPG and Foodservice industries. Most recently I built and led the Innovation and Insights department at BioFilm, Inc., the parent company of global brand, Astroglide. I am passionate about creating products and strategies that meet the needs and desires of consumers, while also delivering value and growth to the company.As a certified human-centered design practitioner, I oversee the entire innovation process from discovery and ideation to concept development and testing, using design-thinking principles and tools. I manage end-to-end consumer and market research, including insight generation, consumer segmentation, journey mapping, unmet needs identification and trend and foresight exploration. I also facilitate ideations and cross-functional workshops, and collaborate with internal and external partners to bring new products and brands to life. Under my leadership at BioFilm, the innovation department generated multiple new products in the pipeline or launched across channels, and earned industry accolades for innovation.
Current workplace
Robin Weber's current company
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8 roles
Robin Weber work experience
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Innovation & Insights Manager
Current*Role recently eliminated due to acquisition.Growth Catalyst & Strategic Leader: Drove a 70% increase in revenue since 2019, with a doubling of product assortment via 10+ product launches—empowering BioFilm to scale and compete in new markets.Innovation Department Architect: Established and led BioFilm’s innovation process, integrating design thinking with.
Oct 2018 - Present
Brand And Innovation Strategy Director
Sep 2015 - Dec 2018
Consumer Insights, Innovation & Brand Strategy Consultant
Rw Consulting
Trusted Partner in Brand & Innovation Strategy: Advised leading brands like Cascadian Farm, Native Foods Cafe, National University, Qualcomm, Once Upon a Farm, and Kids Cuisine, delivering insights-driven recommendations that shaped innovation pipelines and brand strategies.Holistic Consumer Research Expert: Designed and executed qualitative and.
May 2014 - Dec 2018
Consumer Insights Director
P&G Consumer & Category Insights Leader: Directed all consumer research and insight work across P&G’s hair care, feminine care, and grooming portfolios uncovering insights that shaped communication and brand strategies and campaigns.Collaborative Strategy Development: Partnered across shopper marketing, social media, creative, digital, and internal P&G.
Apr 2012 - Jun 2014
Associate Creative Director, Strategy & Ideation
Experiential Campaign Strategist: Developed consumer-centric experiential campaigns for major brands (Sony, Samsung, GlaxoSmithKline), aligning insights with brand strategy to enhance consumer engagement.Trend & Insight Integration: Conducted trend research and applied consumer insights to build innovative campaign strategies, driving impact across the.
Sep 2010 - Nov 2011
Innovation Team, Creative Strategist
Consumer-Centric Innovation: Led innovation projects for major CPG brands like General Mills, Nestlé, and The Clorox Corporation, from initial ideation through commercialization, ensuring each product aligned with consumer needs and market demands.Research-Driven Concept Development: Conducted extensive consumer research (ethnographies, shopalongs.
May 2009 - Sep 2010
Sr. Innovation Strategy Manager
Foodservice Concept Innovator: Developed new foodservice experiences and branded concepts for iconic partners and sports and entertainment venues (Disney, Harley-Davidson, Harrah's, Wrigley Field Seattle Seahawks), leveraging insights into consumer preferences and local market trends to create distinctive, memorable dining experiences.Trend Reporting &.
Jun 2005 - Nov 2008
1 education record
Robin Weber education
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Tufts University
FAQ
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Quick answers generated from the profile data available on this page.
What company does Robin Weber work for?
Robin Weber works for King's Hawaiian.
What is Robin Weber's role at King's Hawaiian?
Robin Weber is listed as Senior Manager, Innovation Discovery at King's Hawaiian.
Where is Robin Weber based?
Robin Weber is based in San Diego Metropolitan Area, United States, United States while working with King's Hawaiian.
What companies has Robin Weber worked for?
Robin Weber has worked for King'S Hawaiian, Biofilm, Inc., Purely Righteous Brands Llc, Rw Consulting, and Starcom.
How can I contact Robin Weber?
You can use AeroLeads to view verified contact signals for Robin Weber at King's Hawaiian, including work email, phone, and LinkedIn data when available.
What schools did Robin Weber attend?
Robin Weber holds B.A., Drama & Film Studies from Tufts University.
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