*Role recently eliminated due to acquisition.Growth Catalyst & Strategic Leader: Drove a 70% increase in revenue since 2019, with a doubling of product assortment via 10+ product launches—empowering BioFilm to scale and compete in new markets.Innovation Department Architect: Established and led BioFilm’s innovation process, integrating design thinking with a structured stage-gate approach to seamlessly transition concepts from discovery to commercialization.Consumer Insights & Research Expert: Directed end-to-end consumer and market research, including concept/product/package testing, segmentation and attitudes/usage studies. Leveraged syndicated data tools (IRI, Nielsen, Circana) and DIY platforms (Suzy, Qualtrics) to derive actionable insights.Pipeline & Roadmap Strategist: Developed a multi-year innovation pipeline with adaptable roadmaps and contingency plans, ensuring responsiveness to shifting business needs, market trends and consumer preferences.Cross-Functional Collaborator: Fostered alignment across R&D, marketing, sales, and manufacturing for multi-disciplinary involvement in the front end and a seamless innovation handoff to the back end—building bridges across teams for smooth commercialization.Trend Hunter & Workshop Leader: Facilitated trend immersions and ideation sessions that ignited cross-functional creativity and established a culture of consumer-first innovation.Stakeholder Engagement: Engaged senior leadership with insights on consumer needs and market dynamics, garnering support for critical initiatives.Vendor & Contract Manufacturer Management: Source, vet, and manage third-party research companies and partner with contract manufacturers throughout innovation and product development processes

Trusted Partner in Brand & Innovation Strategy: Advised leading brands like Cascadian Farm, Native Foods Cafe, National University, Qualcomm, Once Upon a Farm, and Kids Cuisine, delivering insights-driven recommendations that shaped innovation pipelines and brand strategies.Holistic Consumer Research Expert: Designed and executed qualitative and quantitative research across methodologies—surveys, ethnographies, focus groups and concept testing —transforming raw data into actionable insights that guided product and marketing decisions.Trend Spotter & Opportunity Finder: Conducted cultural and market trend analysis, identifying white space opportunities that informed product development and positioning Cross-Functional Ideation Leader: Facilitated ideation sessions, trend tours, and strategy workshops, aligning diverse teams around a shared vision and sparking collaborative innovation that resonated with consumer needs.Strategic Advisor for Brand Positioning: Developed brand foundations, positioning, and architecture for new and existing brands, establishing authentic brand identities that connected with target audiences.

P&G Consumer & Category Insights Leader: Directed all consumer research and insight work across P&G’s hair care, feminine care, and grooming portfolios uncovering insights that shaped communication and brand strategies and campaigns.Collaborative Strategy Development: Partnered across shopper marketing, social media, creative, digital, and internal P&G teams to align insights with marketing and innovation strategies, ensuring an integrated approach to brand building.Consumer Journey Mapping: Mapped consumer paths to purchase and shopping behaviors to identify key drivers and optimal points of engagement, crafting strategies that strengthened the brand’s connection with consumers.End-to-End Research Expert: Designed and led comprehensive research, including ethnographies, focus groups, contextual interviews, and social listening, along with analyzing syndicated data (Nielsen, IRI, MRI-Simmons, Forrester, Mintel) to identify consumer behavior trends and inform strategic decisions.

Experiential Campaign Strategist: Developed consumer-centric experiential campaigns for major brands (Sony, Samsung, GlaxoSmithKline), aligning insights with brand strategy to enhance consumer engagement.Trend & Insight Integration: Conducted trend research and applied consumer insights to build innovative campaign strategies, driving impact across the consumer journey.

Consumer-Centric Innovation: Led innovation projects for major CPG brands like General Mills, Nestlé, and The Clorox Corporation, from initial ideation through commercialization, ensuring each product aligned with consumer needs and market demands.Research-Driven Concept Development: Conducted extensive consumer research (ethnographies, shopalongs, interviews) and syndicated data analysis to identify white space opportunities and validate concepts, establishing a foundation for product innovation.Trend Analysis & Workshop Facilitation: Regularly analyzed category and macro trends, synthesizing insights into actionable strategies and facilitating ideation sessions to spark collaborative, cross-functional innovation.

Foodservice Concept Innovator: Developed new foodservice experiences and branded concepts for iconic partners and sports and entertainment venues (Disney, Harley-Davidson, Harrah's, Wrigley Field Seattle Seahawks), leveraging insights into consumer preferences and local market trends to create distinctive, memorable dining experiences.Trend Reporting & Consumer Insights: Conducted consumer and market research, created quarterly trend reports on consumer, lifestyle, and food trends, which informed strategy across departments and deepened brand impact.Cross-Functional Leadership: Collaborated with chefs, architects, designers, and operators to bring concepts to life, ensuring consistency with brand positioning and alignment with consumer expectations.