Robin Westlund Email & Phone Number

Los Angeles, Ca, Us

Los Angeles

AV Squad is an award-winning creative advertising agency specializing in entertainment marketing.• Clients: Disney, Universal Pictures, Warner Bros., Paramount, Searchlight, A24, 20th Century, Focus Features, Lionsgate, HBOMax, Netflix, Apple TV+, Hulu, Peacock.• Concurrently manages workflow for 20+ theatrical and streaming key art campaigns from project kick-off to final delivery of files.• Maintains meticulous project tracking and documentation ensuring client creative direction is met. • Facilitates seamless communication between internal teams—including Creative Directors, Art Directors, Illustration, Production, Assets/Photo, Finishing, 3D, and Account Executives—while translating client creative directives into actionable tasks for execution.• Coordinates booking and scheduling for freelancers, providing secure access to assets. • Manages and trains Project Coordinators.

Los Angeles, California, United States

The Stolen Gnome is an Inbound Marketing Agency focusing on creating brand awareness and attracting business through digital marketing.• Campaign Strategy & Execution• Client & Project Management• CRM Automation• Content Creation (Email, Blog, Graphic Design, Social Media, Digital Ads)Case Study: Using Hubspot, The Stolen Gnome developed a B2B email campaign targeting convention goers/potential vendors with the primary goal of setting in-person appointments with the client's sales team at the convention. Our secondary goal was product sales from the appointments. The campaign resulted in 27 in-person appointments and over $60K in product sales over 3 days. Many were new vendors and vendors who have not ordered in awhile.

Greater Los Angeles Area

In-House Creative Agency (for Arsenic) specializing in Experiential and Influencer Marketing.• Major role in agency launch. creative operations and business development.• Managed accounts totaling over $500K in annual revenue. • Oversaw execution of experiential and digital campaigns.• Produced branded events that consistently accumulated millions of impressions on social media for clients• Executed Influencer campaigns using data driven software (MAVRCK)• Event production logistics: budgeting, staffing, hiring and managing content creators, venue relations• Created monthly client recap reports and marketing materials in Google slides.

Los Angeles, California

Arsenic is a media company and creative community based on social media platforms.• Cultivated and executed partnerships with major record labels and brands including Universal, Warner Records, Interscope, Atlantic, C3, AWAL, QSC• Launched Arsenic Audio Sessions. Arsenic’s first live music series that focused on up and coming talent and digitally-based ROI. • Managed aspects of Arsenic Tour: 6 month tour in North America with pop up Arsenic Houses and a focus on content creation and real life experiences including music festival coverage, Art Basel, and girl power events.• Coordinated influencer trips based in music including Lollapalooza, ACL and Coachella

Greater Los Angeles Area

Sofar is a pop-up live music events company in over 400 cities around the world.• In one year, oversaw the execution of over 200 live music pop-up events • Grew frequency of shows from 2 events per month to 30+ shows per month in 10 months. increasing revenue by 1900% • Oversaw 2 full time employees, 100+ volunteers and creative team (video, photo, graphic designers) • Managed partnership activations with Airbnb, Hulu and TOMS• Responsible for rapid audience and community development. • Managed event hosts, artist booking, audience, social and email marketing strategy.

Greater Los Angeles Area

Beverly Hills, Ca

Artist Management company representing A-List and breakout music talent• Recruited and on-boarded new hires.• Helped shape HR policies.• Facilitated yearly reviews.• Liaised with business management company to help with payroll, healthcare, and employee matters.

Beverly Hills

Sports drink category disruptor valued at $8 billion through Coca Cola acquisition in 2021.• Managed payroll for 200 employees, contractors and interns. • Accounts Payable/Receivable, financial reporting.• Assisted in creating operation processes for the rapidly growing company • Worked with distributors nationwide to ensure timely payment of billbacks.• Processed monthly expense reports (over $400k/mo) for sales and marketing teams.• Month-end bank reconciliations. • On-boarded new hires.

Ba, Communications: Advertising

Activities and Societies: Debate Team Green Committee

Certificate, Digital Marketing

Intensive course covering all aspects of Digital Marketing with real world experience: SEO, SEM, Email, Social Media and Content.

Business Administration And Finance

Semester Abroad