Robin Whitelaw work email
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Robin Whitelaw personal email
My passion lies in helping small businesses not only develop their strategies but also implement them, ensuring tangible results and growth.๐๐ฒ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐ข๐ง๐ ๐๐ง๐ ๐๐ซ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐ฌ๐๐ฅ๐๐ฌ & ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฌ๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐ก๐๐ฅ๐ฉ ๐ฌ๐ฆ๐๐ฅ๐ฅ, ๐ฌ๐๐ซ๐ฏ๐ข๐๐-๐๐๐ฌ๐๐ ๐2๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ๐๐ฌ ๐ญ๐ก๐๐ญ ๐๐๐ฅ๐ฅ ๐ข๐ง๐ญ๐จ ๐จ๐ง๐ ๐จ๐ 3 ๐๐ฎ๐๐ค๐๐ญ๐ฌ:๐#1: Revenues have leveled off and need help getting back on a growth trajectory.๐#2: Revenues are good but the lack of systems and processes is leading to a chaotic sales environment risking employee burnout and a degradation in customer satisfaction.๐#3: The owner is ready to exit the business within the next 3 years but is still the top revenue producer, and needs others to lead the sales effort.๐๐๐๐๐ ๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐: 1. ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐ฏ๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง๐ฌ:Receive fresh ideas to overcome revenue growth challenges. 2. ๐๐ฎ๐ฌ๐ญ๐๐ข๐ง๐๐๐ฅ๐ ๐๐๐๐ฅ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ: Gain a structured approach to ensure long-term sales growth and stability. 3. ๐๐ฎ๐ญ๐จ๐ง๐จ๐ฆ๐จ๐ฎ๐ฌ ๐๐๐ฅ๐๐ฌ ๐๐๐๐ฆ๐ฌ: Develop a sales organization that thrives independently of any single individual and increases the value/salability of a business๐๐๐๐ข๐ญ๐ข๐จ๐ง๐๐ฅ๐ฅ๐ฒ, ๐ ๐จ๐๐๐๐ซ 1-๐จ๐ง-1 ๐๐จ๐๐๐ก๐ข๐ง๐ ๐ญ๐๐ข๐ฅ๐จ๐ซ๐๐ ๐๐จ๐ซ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ๐ข๐จ๐ง๐๐ฅ๐ฌ, ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ง๐ญ๐ฌ, ๐๐ง๐ ๐๐๐ฏ๐ข๐ฌ๐จ๐ซ๐ฌ focused on enhancing lead conversion rates and generating high-quality referrals.๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐:I drive tangible ROI for every dollar clients invest working with me. With a proven track record spanning over 20 years of consulting, leveraging experience gained working for startups to the Fortune 500. โข ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐๐๐ง ๐๐ฑ๐ฉ๐๐๐ญ: โ โ > Increased revenues & profitability โ โ > Increased sales team engagement, energy, motivation and production โ โ > Sales and marketing plans that are unified, actionable and trigger increased revenues and profitability โ โ > A clear roadmap on how to achieve sales & revenue goals โ โ > The implementation of systems and processes that support predictable and sustainable growth โข 1๐จ๐ง1 ๐๐จ๐๐๐ก๐ข๐ง๐ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐๐๐ง ๐๐ฑ๐ฉ๐๐๐ญ: โ โ > Increased confidence and clarity in their approach to engaging and winning new clients โ โ > Higher rate of conversion of leads into customers โ โ > Steady increase in referrals
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PrincipalRwciDenver, Co, Us -
MemberFractionals United Dec 2023 - Present -
PrincipalRwci Sep 2018 - Present๐๐๐๐ ๐ก๐๐ฌ ๐ ๐ญ๐ซ๐๐๐ค ๐ซ๐๐๐จ๐ซ๐ ๐จ๐ ๐ฌ๐ฎ๐๐๐๐ฌ๐ฌ with business owners, consultants and advisors who understand the value of building their "referral business" and are willing to commit to a 5-๐ฉ๐ซ๐จ๐ง๐ ๐๐ strategy:1. Through effective leadership and management create a sales environment that is energizing and motivational2. Be purposeful in growing referral business3. Use a consultative sales approach/process to ENGAGE (not SELL) new clients4. Implement marketing plan that builds brand/reputation and supports the sales effort5. Protect your business from potential economic downturns with proactive risk mitigation------๐ ๐ซ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ & ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐ข๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐:1/2021-1/2024 Fractional Director of Sales & Marketing: Executive consulting services (CEO, CFO & COO)8/2021-02/2022 Strategy & Roadmap consulting: SaaS services platform 10/2019-2/2022 Fractional Sales & Marketing Services: Wealth management firm2/2022-4/2022 Engagement process: Sales & marketing consulting services2/2021-8/2021 Strategy development: Property management services12/2018-5/2019 Engagement process: Cybersecurity services9/2019-11/2019 Sales coaching: EOS Implementer4/2019-6/2019 Sales coaching: Business broker8/2019-3/2020 Sales process & channel development: Office furniture broker3/2007-3/2011 VP of Sales: Expense management services12/2004-3/2006 Fractional CRO: Telecom parts supplier10/2004-3/2006 Fractional Sales Leadership: Office Furniture7/2022 - 9/2004 Fractional VP of Sales: Information Technology------๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐ฑ๐ฉ๐๐ซ๐ญ๐ข๐ฌ๐: Professional Services, Business Consultants Brokers & Coaches, Sales & Marketing Consultants, Office furniture, Telecom, Information Technology, Cybersecurity, Construction------๐๐ฉ๐๐๐ข๐๐ฅ๐ญ๐ข๐๐ฌ: #Sales Leadership & Management, #Sales & Marketing Strategy & Implementation, #Referral Generation, #Sales Process Development, #CRM Utilization, #Business resilience
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Director Of Sales & Marketing (Fractional)C Squared Solutions Llc Jan 2021 - Jan 2024Denver, Colorado, UsThe C Squared Solutions team is comprised of experienced former CEOs, COOs, and CFOs to both public and private companies. The team provided fractional executive level support to the SMB sector.๐๐๐๐๐๐๐๐๐:โข Achieved multiple years of 30%+ growthโข Introduced a more deliberate and purposeful approach to working with networking partners and increasing the volume of referrals > Set up a quarterly "Biz Grind" award to introduce a sense of fun and competition within the team as it related to networking and referral generationโข Setup and documented an onboarding and training process for new executive advisorsโข Documented engagement process for new clients, including the use of Guided Discovery (see featured section above for more information)โข Standardized templates used to write Scopes focused on uncovering Gaps during the Discovery processโข Onboarded and trained a Sales & Marketing Admin to help support the sales effortโข Increased CRM utilization, to manage a fast-growing database of prospects and network partnersโข Segmented the database with 1000s of contacts into Clients, Past Clients, Prospects & Network Partners, so that messaging could be appropriately personalizedโข Achieved a 40% open rate on monthly blogโข Increased team cohesiveness by > Facilitating a bi-weekly team meetings designed not only to track the sales effort but encouraged the sharing of knowledge and experience > Organizing a quarterly "collegiate meeting" to help team members build stronger internal relationshipsโข Modified the sales pipeline to improve tracking of opportunities and improve revenue forecastingโข Oversaw numerous marketing projects with C Squared's marketing provider including: > Core messaging to incorporate unique differentiators > A website refresh > Video production > Event promotions > LinkedIn profile enhancements and standardization > LinkedIn networking partner recognition program > Blog personalization to increase open rates -
PrincipalProfitid Apr 2011 - Sep 2018ProfitID's WIN-WIN CORPORATE CITIZENSHIP program makes it possible for a business to self-fund the development of a sophisticated Corporate Citizenship Program and see a positive ROI. This program is a good choice for companies that believe Corporate Citizenship is not only a social responsibility but also a means to attract more customers, recruit top job candidates and retain your best employees.
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Vp Of SalesBottomline Advantage Llc Mar 2007 - Mar 2011Responsibilities included:+ Development and maintenance of sales & marketing plan+ Development and refinement of messaging+ Creation of marketing and sales tools to help deliver on-pitch message+ Direct engagement in the sales process with major accounts+ Major account client relationship management
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PresidentR. Whitelaw Consulting, Inc May 2002 - Mar 2007Robin founded R. Whitelaw Consulting, Inc. primarily to help small businesses articulate a clear Sales Strategy and improve their sales and business development processes. Additionally, for those clients that did not have a written business plan, Robin helped them create a Working Business Plan along with an Implementation Plan. Along with expressing a business Vision and Purpose, the Business Plan articulated clear strategies for achieving well defined goals and objectives for all functional areas of the clientโs business. The Implementation Plan focused on the tactics and tasks that needed to be executed within the next 90 days in order to accomplish the strategies and objectives laid out in the Business Plan.When needed Robin also provided guidance and consulting in the following areas:โข Sales funnel monitoringโข Sales forecastingโข Outside and inside sales trainingโข Client relationship managementโข Running efficient objective driven meetingsโข Enhancing hiring and training processesโข Setting up consistent and effective employee performance reviews
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Vp Of SalesExtraquest Jul 2002 - Sep 2004Responsible for sales strategy development and implementation
Robin Whitelaw Skills
Robin Whitelaw Education Details
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Kingston UniversityCivil Engineering -
Gordonstoun, Scotland
Frequently Asked Questions about Robin Whitelaw
What company does Robin Whitelaw work for?
Robin Whitelaw works for Rwci
What is Robin Whitelaw's role at the current company?
Robin Whitelaw's current role is Principal.
What is Robin Whitelaw's email address?
Robin Whitelaw's email address is rw****@****tid.com
What schools did Robin Whitelaw attend?
Robin Whitelaw attended Kingston University, Gordonstoun, Scotland.
What skills is Robin Whitelaw known for?
Robin Whitelaw has skills like Negotiation, Project Management, Business Development, Leadership, Strategy, Contract Management, Entrepreneurship, Expense Management, Program Management, Strategic Partnerships, Contract Negotiation, Procurement.
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