Robin Whitelaw Email & Phone Number

Denver, Co, Us

𝐑𝐖𝐂𝐈 𝐡𝐚𝐬 𝐚 𝐭𝐫𝐚𝐜𝐤 𝐫𝐞𝐜𝐨𝐫𝐝 𝐨𝐟 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 with business owners, consultants and advisors who understand the value of building their "referral business" and are willing to commit to a 5-𝐩𝐫𝐨𝐧𝐠𝐞𝐝 strategy:1. Through effective leadership and management create a sales environment that is energizing and motivational2. Be purposeful in growing referral business3. Use a consultative sales approach/process to ENGAGE (not SELL) new clients4. Implement marketing plan that builds brand/reputation and supports the sales effort5. Protect your business from potential economic downturns with proactive risk mitigation------𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 & 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:1/2021-1/2024 Fractional Director of Sales & Marketing: Executive consulting services (CEO, CFO & COO)8/2021-02/2022 Strategy & Roadmap consulting: SaaS services platform 10/2019-2/2022 Fractional Sales & Marketing Services: Wealth management firm2/2022-4/2022 Engagement process: Sales & marketing consulting services2/2021-8/2021 Strategy development: Property management services12/2018-5/2019 Engagement process: Cybersecurity services9/2019-11/2019 Sales coaching: EOS Implementer4/2019-6/2019 Sales coaching: Business broker8/2019-3/2020 Sales process & channel development: Office furniture broker3/2007-3/2011 VP of Sales: Expense management services12/2004-3/2006 Fractional CRO: Telecom parts supplier10/2004-3/2006 Fractional Sales Leadership: Office Furniture7/2022 - 9/2004 Fractional VP of Sales: Information Technology------𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Professional Services, Business Consultants Brokers & Coaches, Sales & Marketing Consultants, Office furniture, Telecom, Information Technology, Cybersecurity, Construction------𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬: #Sales Leadership & Management, #Sales & Marketing Strategy & Implementation, #Referral Generation, #Sales Process Development, #CRM Utilization, #Business resilience

Denver, Colorado, Us

The C Squared Solutions team is comprised of experienced former CEOs, COOs, and CFOs to both public and private companies. The team provided fractional executive level support to the SMB sector.𝐒𝐔𝐂𝐂𝐄𝐒𝐒𝐄𝐒:• Achieved multiple years of 30%+ growth• Introduced a more deliberate and purposeful approach to working with networking partners and increasing the volume of referrals > Set up a quarterly "Biz Grind" award to introduce a sense of fun and competition within the team as it related to networking and referral generation• Setup and documented an onboarding and training process for new executive advisors• Documented engagement process for new clients, including the use of Guided Discovery (see featured section above for more information)• Standardized templates used to write Scopes focused on uncovering Gaps during the Discovery process• Onboarded and trained a Sales & Marketing Admin to help support the sales effort• Increased CRM utilization, to manage a fast-growing database of prospects and network partners• Segmented the database with 1000s of contacts into Clients, Past Clients, Prospects & Network Partners, so that messaging could be appropriately personalized• Achieved a 40% open rate on monthly blog• Increased team cohesiveness by > Facilitating a bi-weekly team meetings designed not only to track the sales effort but encouraged the sharing of knowledge and experience > Organizing a quarterly "collegiate meeting" to help team members build stronger internal relationships• Modified the sales pipeline to improve tracking of opportunities and improve revenue forecasting• Oversaw numerous marketing projects with C Squared's marketing provider including: > Core messaging to incorporate unique differentiators > A website refresh > Video production > Event promotions > LinkedIn profile enhancements and standardization > LinkedIn networking partner recognition program > Blog personalization to increase open rates

ProfitID's WIN-WIN CORPORATE CITIZENSHIP program makes it possible for a business to self-fund the development of a sophisticated Corporate Citizenship Program and see a positive ROI. This program is a good choice for companies that believe Corporate Citizenship is not only a social responsibility but also a means to attract more customers, recruit top job candidates and retain your best employees.

Responsibilities included:+ Development and maintenance of sales & marketing plan+ Development and refinement of messaging+ Creation of marketing and sales tools to help deliver on-pitch message+ Direct engagement in the sales process with major accounts+ Major account client relationship management

Robin founded R. Whitelaw Consulting, Inc. primarily to help small businesses articulate a clear Sales Strategy and improve their sales and business development processes. Additionally, for those clients that did not have a written business plan, Robin helped them create a Working Business Plan along with an Implementation Plan. Along with expressing a business Vision and Purpose, the Business Plan articulated clear strategies for achieving well defined goals and objectives for all functional areas of the client’s business. The Implementation Plan focused on the tactics and tasks that needed to be executed within the next 90 days in order to accomplish the strategies and objectives laid out in the Business Plan.When needed Robin also provided guidance and consulting in the following areas:• Sales funnel monitoring• Sales forecasting• Outside and inside sales training• Client relationship management• Running efficient objective driven meetings• Enhancing hiring and training processes• Setting up consistent and effective employee performance reviews

Responsible for sales strategy development and implementation

Bsc (Hon), Civil Engineering

Education record