Over 25 year’s experience in eCommerce, multichannel retail, direct marketing and branding, with a track record of delivering growth in sales and profit. Offers an unique blend of performance based marketing and brand development skills, supported by strong leadership skills and a strong focus on ROI.Specialties: Multichannel and Ecommerce strategy; general management; P&L accountability, business and digital transformation; trading; conversion optimisation; ecommerce platform strategy; logistics; web merchandising; online marketing; catalogue; customer service; direct marketing, brand development, research, web site measurement and analytics, CRM and data, social media, advertising and marcoms development, agency recruitment and management. Industry experience covers Retail, Entertainment, Media, Publishing and Motoring.