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With over a decade of professional experience, my core competencies revolve around marketing automation, CRM integration, and program management, all honed at Dayforce. My mission is to streamline client engagement and ensure data quality, aligning with our company’s emphasis on innovation and customer satisfaction. At Dayforce, I leverage my expertise to foster a collaborative environment that thrives on diverse perspectives and results-driven strategies.In my current role, I lead the charge in CRM integration by conducting regular testing and providing critical feedback for continuous improvement. Managing B2B email campaigns across various market segments and strategic partnerships, I apply my skills in automation and quality processes to optimize our marketing operations. My technical skills in global drip programs demonstrates my ability to configure sophisticated, behavior-triggered content streams that enhance prospect engagement and drive business success.
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Senior Marketing Automation Manager, Program ManagementDayforce Oct 2021 - PresentMinneapolis, Minnesota, Us -
Senior Marketing Operations Specialist, Global Business OperationsDayforce Dec 2015 - Oct 2021Minneapolis, Minnesota, Us● Champion CRM integration and data quality through regular testing with CRM analyst on new campaign launches and providing feedback on potential bugs and integration improvements● Manage the implementation of B2B email campaigns for clients and prospects in Small Business, Mid, and Enterprise markets, as well as strategic partner lead gen programs● Key collaborator on data and program migration from Eloqua to Marketo● Technical lead for global drip program including automated processing of new prospects, configuring data qualification filters, timed and behaviour-triggered content streams, and sending key activity updates to Salesforce● Consulted on 2017 CASL compliance review for Sales team's best practices -
Senior Email Marketing Specialist - Team Lead, Consumer Marketing And InsightsG Adventures Jan 2015 - Dec 2015Toronto, Ontario, Ca● Led team to plan and execute email marketing efforts and drive strategy for streamlining and enhancing customer experience● Managed technical integration of Marketo with Salesforce including data migration from Eloqua, troubleshooting data inconsistencies and maintaining data integrity workflows -
Email Marketing Specialist, Integrated MarketingG Adventures Mar 2012 - Dec 2014Toronto, Ontario, Ca● Planned and implemented double opt-in functionality to comply with Canada’s Anti-Spam Legislation and built re-qualification campaign to retain engaged leads● Oversaw global email marketing initiatives including planning and execution of weekly newsletters, webinar and special event invitations, product launches and brand engagement campaigns● Built campaigns including copywriting and editing for targetted messaging, optimizing and testing HTML templates, and developing audience list segments● Collaborated with brand and content team, product development team, regional marketing managers and marketing data analyst to craft targetted messages to global consumers and travel agents● Led project to migrate marketing automation platform from Eloqua to Marketo and integrate with CRM (Salesforce) -
Ad Operations Specialist, Digital MediaShaw Media Apr 2011 - Feb 2012Calgary, Alberta, Ca● Managed mobile ad architecture for Global TV Video app (including launch of TV series Survivor companion app experience), Global News Weather app, Food Network recipe app, ShawConnect Portal● Trafficked campaigns for 18 broadcast digital properties plus brand-name partner sites (AETN, NBC Universal) -
Ad Operations Specialist, Online OperationsRogers Publishing Sep 2009 - Apr 2011Toronto, Ontario, Ca● Promoted to manage ad operations including establishing ad trafficking process, campaign and inventory management, ad tagging, traffic analysis and forecasting, reporting and process analysis, and assisting with special projects for over 30 magazine brand websites and related newsletters.● Serviced B2B publishing brands including Advisor.ca, MarketingMag.ca, Canadian Healthcare Network, Canadian Manufacturing Online -
Sales And Marketing Coordinator, Online OperationsRogers Publishing May 2006 - Aug 2009Toronto, Ontario, Ca● Coordinated email marketing campaigns including booking, validating and preparing creative material submission, deploying emails via CheetahMail and Lyris, and providing post delivery reports for sponsored messages, research surveys, editorial and event promotion.● Coordinated ad operations for display advertising, sponsorships and microsites including campaign and client management across all B2B publishing brand websites (financial, healthcare, retail and manufacturing). -
Junior DeveloperRogers Media Feb 2006 - May 2006● Assisted senior developers with website development projects
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Co-OwnerDesign By Appetite 2004 - 2005● Created copy for websites, menus and brochures for restaurants● Managed operations including internal communications, business development meetings, legal documentation
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Web & Graphics Editor, Career CentreRyerson University 2004 - 2005Toronto, Ontario, Ca● Managed website content updates and deployed e-newsletter deployment to 900 subscribers
Robin Wu Skills
Robin Wu Education Details
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Toronto Metropolitan UniversityInformation Technology Management
Frequently Asked Questions about Robin Wu
What company does Robin Wu work for?
Robin Wu works for Dayforce
What is Robin Wu's role at the current company?
Robin Wu's current role is Marketing Automation #Daymaker at Dayforce.
What is Robin Wu's email address?
Robin Wu's email address is wu****@****ail.com
What is Robin Wu's direct phone number?
Robin Wu's direct phone number is +141626*****
What schools did Robin Wu attend?
Robin Wu attended Toronto Metropolitan University.
What are some of Robin Wu's interests?
Robin Wu has interest in Arts And Culture.
What skills is Robin Wu known for?
Robin Wu has skills like Email Marketing, Digital Marketing, Online Advertising, Digital Media, Newsletters, Crm, Online Marketing, Digital Strategy, Website Development, Copywriting, Copy Editing, B2b.
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