Robin Wu Email & Phone Number

Toronto, On, Ca

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

● Champion CRM integration and data quality through regular testing with CRM analyst on new campaign launches and providing feedback on potential bugs and integration improvements● Manage the implementation of B2B email campaigns for clients and prospects in Small Business, Mid, and Enterprise markets, as well as strategic partner lead gen programs● Key collaborator on data and program migration from Eloqua to Marketo● Technical lead for global drip program including automated processing of new prospects, configuring data qualification filters, timed and behaviour-triggered content streams, and sending key activity updates to Salesforce● Consulted on 2017 CASL compliance review for Sales team's best practices

Toronto, Ontario, Ca

● Led team to plan and execute email marketing efforts and drive strategy for streamlining and enhancing customer experience● Managed technical integration of Marketo with Salesforce including data migration from Eloqua, troubleshooting data inconsistencies and maintaining data integrity workflows

Toronto, Ontario, Ca

● Planned and implemented double opt-in functionality to comply with Canada’s Anti-Spam Legislation and built re-qualification campaign to retain engaged leads● Oversaw global email marketing initiatives including planning and execution of weekly newsletters, webinar and special event invitations, product launches and brand engagement campaigns● Built campaigns including copywriting and editing for targetted messaging, optimizing and testing HTML templates, and developing audience list segments● Collaborated with brand and content team, product development team, regional marketing managers and marketing data analyst to craft targetted messages to global consumers and travel agents● Led project to migrate marketing automation platform from Eloqua to Marketo and integrate with CRM (Salesforce)

Calgary, Alberta, Ca

● Managed mobile ad architecture for Global TV Video app (including launch of TV series Survivor companion app experience), Global News Weather app, Food Network recipe app, ShawConnect Portal● Trafficked campaigns for 18 broadcast digital properties plus brand-name partner sites (AETN, NBC Universal)

Toronto, Ontario, Ca

● Promoted to manage ad operations including establishing ad trafficking process, campaign and inventory management, ad tagging, traffic analysis and forecasting, reporting and process analysis, and assisting with special projects for over 30 magazine brand websites and related newsletters.● Serviced B2B publishing brands including Advisor.ca, MarketingMag.ca, Canadian Healthcare Network, Canadian Manufacturing Online

Toronto, Ontario, Ca

● Coordinated email marketing campaigns including booking, validating and preparing creative material submission, deploying emails via CheetahMail and Lyris, and providing post delivery reports for sponsored messages, research surveys, editorial and event promotion.● Coordinated ad operations for display advertising, sponsorships and microsites including campaign and client management across all B2B publishing brand websites (financial, healthcare, retail and manufacturing).

● Assisted senior developers with website development projects

● Created copy for websites, menus and brochures for restaurants● Managed operations including internal communications, business development meetings, legal documentation

Toronto, Ontario, Ca

● Managed website content updates and deployed e-newsletter deployment to 900 subscribers