Robin Y. Bayless Email & Phone Number

Knoxville, Tn, Us

Knoxville, Tn, Us

AtWork Group is an award-winning staffing and recruiting franchise organization. With locations across the US, we are uniquely positioned to support franchise owners, business partners and employees. Come grow with us!

Knoxville, Tn, Us

Lead all national marketing initiatives for Cellular Sales, Verizon’s premier retail partner with almost 800 locations and 7,000 employees nationwide. Execute messaging and promotions to drive brand awareness, store visits and sales through email, SMS, digital ads, website, BrightSigns, social media and local marketing initiatives. Partner with recruiting team to attract and retain quality talent and showcase our company culture.

West Palm Beach, Florida, Us

Lead all marketing, catering and R&D initiatives while outpacing industry results in traffic and sales. Develop and execute local restaurant marketing initiatives, lead and manage PR programs and own weekly and quarterly field communication. Lead team of 5 direct reports plus catering sales team of 8.Build cross-functional relationships and partnerships throughout system to ensure best execution of programs. Develop, launch and manage restaurant and catering loyalty platforms, website and online ordering system.Lead initiatives including Catering, packaging improvement and innovation. Create and execute Grand opening, remodels and down store plans.Create and manage local agency guidelines, relationships and communications and develop TV, Radio, OOH, Print and other local activations.Participate in monthly and quarterly Board of Directors communication, presentations and relationship development.

Atlanta, Ga, Us

Build company & franchise relationships and partnerships for a chain of more than 340 restaurants.Lead initiatives including Catering, packaging improvement and innovation, as well as national and local Public Relations.Translate national marketing objectives into fully integrated local/DMA activation plan and direct all local agencies and Co-ops including budgeting and accounting responsibility. Create and execute Grand opening, remodels and down store plans as well as manage paid digital ads, online ordering and website.Create and Manage local agency guidelines, relationships and communications and provide guidelines/recommendations for TV, Radio, OOH, Print and other local activations.Manage cross functional execution team to enable quarterly promotions as well as all R&D product tests. Coordinate local messaging and applications to Fishbowl, Facebook, Twitter and all digital assets.

Alpharetta, Ga, Us

Oversee brand positioning and execution for chain of over 300 retail locations (corporate owned and franchise) under the HoneyBaked and Heavenly Ham brands. Establish clear vision and objectives, prioritize resources and ensure timely execution of initiatives that drive sales and profitability targets for the retail businesses. Lead team of 6 marketing professionals with three direct reports and manage multiple budgets totaling $10M. Define brand positioning and communication for multiple lines of business and grow sales for each (retail, lunch, catering and gifting.) Manage cross-functional team of 18 to successfully execute marketing programs, product development and promotions to the corporate and franchise retail locations. Direct Field Marketing Managers to ensure implementation of all marketing programs and product execution.Grew brand from 100 stores to 215 stores in five years; saw positive same store sales growth for 10 straight years. Instrumental in developing and growing lunch and catering lines of business accounting for approximately 20% of annual sales.Manage and direct multiple agency partners from creative brief through execution; manage vendor partnerships to ensure budget scope and timing. Manage Product Development through execution. Successes include rollout of new lunch menus for both brands (7.5% sales growth over the last 5 years; 5% transaction growth); new boneless ham (now accounts for almost 20% of ham sales).Lead PR programs, messaging and promotions; act as media contact. Direct all aspects of conferences and events. Negotiated national cross-branded engagement partnerships to drive sales, brand awareness and data capture; increased customer database by 20% in six months. Develop and review margin analysis to ensure profitability for promotions. Managed new brand image implementation for all marketing materials including print, packaging, broadcast and promotional materials as well as award-winning store design.

Successfully created and executed a new business development program that resulted in 250 new clients in the first year. Led all marketing and promotional materials for the firm, special events, trade shows, community and media relations. Also responsible for client partner relationships.Loaned Executive – Festival Coordinator for the Coors Historic Roswell Olympic Festival from August 1995 – September 1996. Responsible for media relations and advertising; managed PR firm. Responsible for recruitment and training for 3,000 volunteers; worked with 250 festival vendors; coordinated corporate sponsors for all activities and events.

New York, Ny, Us

Organized and executed special events. Functioned as liaison for media relations. Wrote and produced two monthly newsletters. Coordinated the writing and production of proposals with the firm’s partners (companies included AFC, Hooters, Inc. and Grady Hospital.)United Way Loaned Executive – April through November 1992. Managed United Way employee contribution campaigns for more than 100 companies. Responsibilities included planning, organizing and implementing the campaign programs, public speaking and project management. Exceeded fundraising goal: results 110% of target.

Bachelor Of Science In Communications

Digital Marketing Certificate