Head Of Market Research
Current• Head of market research for Buildium, Propertyware, All Property Management & HomeWiseDocs as part of the Mixed Use division of RealPage, which serves small and mid-sized residential property management companies• Acting as the division's industry expert with deep insight into economic and demographic factors shaping the market, helping the company keep the pulse of the industry and capitalize on trends• Devising and executing our market research strategy and report production processes from beginning to end, including survey design, data analysis, content creation, and marketing strategy• Synthesizing quantitative and qualitative data from primary and secondary sources to provide key insights on potential and existing customers• Translating complex insights into actionable content that consistently influences revenue, lead generation, and sales conversations, with the 2022 Industry Report single-handedly generating $400K in pipeline• Influencing company, brand, and product strategy through research that helps us empathize with and adapt to our customers' ever-changing needs, such as the development of personas for property managers, rental owners, and renters• Establishing our reputation as the foremost source of research on the SMB property management sector
