Transformation Projects for PepsiCo, Target, WARC, TikTok, Lloyds, O2, Adobe, Oxford University Press:• Oxford University Press - Operating Model Transformation• PepsiCo (via Grace&Co) - 'Speed of Culture' project• Informa (via Oliver) - Target Operating Model transformation• Target (via Oliver) - Social Transformation project for major US retailer• WARC Advisory - Authored white papers on Intersection of Tech, Creativity & Customer Engagement, Global Brand Governance and Winning In Short Form Video (for TikTok)• Lloyds Banking Group (via Alchemists) - Strategy Consultant on production inhousing project• O2 - Social and content inhousing project• Adobe (via Nonsense) - Strategy Consultant advising on adtech implications for changes to privacy legislation• TodayTix - Strategy Consultant on social media inhousing project• 23red - Establishing social media offering and products, pitch doctor, strategy lead - won and grew significant new business

- For Amazon created global social strategy and drove pilots leveraging new proprietary adtech.- Repositioned the agency's approach to content, focussing on data-driven creativity, recruiting a talented team.

- Drove organic client growth across adam&eveDDB's client base, growing content division to 30+ people. - Won Grand Prix in WARC Social Strategy Prize on Halifax Bank.- Rooted social innovation in data-driven insight, tracked against business metrics, enabling increasing investment in our clients' content and social output.- Established social media within adam&eve, launching John Lewis on social channels, launching Pottermore and advising Foster's, Mumsnet and telecoms / media clients. - For Unilever, consolidated Wall's Ice Cream's 25+ country output into a cohesive 'glocal' social approach, run from London.

- Pioneered behaviour change approach on UK government anti-obesity, climate change and sexual heath accounts.- Developed CX, eCRM and comms for Jaguar and News International.