Tipalti automates global payables operations for fast-growing and mid-sized companies around the world to help them scale finance efficiently and rapidly with growth, reducing AP operations workload by 80%, avoiding future AP headcount, strengthening fraud and compliance controls, and accelerating financial close by 25%.

• Led NetSuite’s worldwide demand generation efforts, supporting 10X+ annual revenue growth and delivering industry-leading 66% of revenue from marketing-sourced leads. Set global strategic, tactical, and budgetary direction and managed team of 13 employees and $13 million departmental program budget, including all global inbound and outbound programs, marketing operations, and content marketing functions.• Owned NetSuite’s brand building initiatives, leading company’s brand benchmarking and perception research, positioning direction, advertising concept and creative development, management of creative and media agencies, budgets, and media plans, from strategic planning through to execution and measurement. Exceeded 2013 brand program goals, doubling unaided brand awareness from 6% to 12%.• Oversaw all international marketing, with management of 8-person team across EMEA, APAC, and Japan and all elements of regional marketing, including local messaging, branding, web sites, content, PR, social media, channel marketing, demand generation, sales readiness, etc.

• Founded PocketBay, San Francisco's first and only wallet-sized map. Map includes key roads, public transportation, neighborhoods, and landmarks• Operate the business profitably, with annual revenues over $10,000 • Distributed in over 30 stores in San Francisco, with over 15,000 maps sold to date

• Directs all lead acquisition and development programs for Intuit’s construction software business. Oversees program budget of $1.4 million, including web design, search engine optimization, online advertising, email, mail, telemarketing, and lead nurturing programs. • Designed 2006 marketing program strategy that resulted in 83% YOY growth in leads generated and 48% greater performance than lead quota.• Managing team of 2 Marketing Managers and 6 Lead Development Representatives.• Received Intuit Outstanding Marketer award for successfully leading program changes.

• Created new customer renewal strategy that resulted in 40% retention rate improvement.• Launched telemarketing program which contributed 2,900 new leads to department.• Developed channel marketing programs to increase field marketing activity. • Won 2004 Rookie of the Year award as division’s top performing new employee.

• Developed the GE Advantage Program, the business unit’s first comprehensive customer loyalty program. Received Management Award for program implementation.• Managed marketing for unit’s highest grossing product with sales of $33 million.• Planned sales events, including 6-day, 180 attendee incentive trip. Managed employees, vendors, and $550,000 budget.• Directed marketing plan to target Japanese and Korean firms generating $11 million.

Web Content Management• Developed content development plan for website resulting in 50% increase in articles published.• Created content licensing pricing model for GE Center of Financial Learning.Competitive Analysis• Contributed competitive intelligence for division’s product development and planning efforts; Received management award for performance.E-Business Product Development• Gathered requirements from customers and determined rollout plan on automation project; Received management award for results.Acquisitions/ Strategic Investments• Created measurement tools to help control risk of $150 million strategic investment portfolio; Received management award for contributions to department.