Senior Brand Executive - (Mousumi Enterprises Limited)
Current• Led brand strategy and execution for four prominent brands, driving growth and market presence: 1. Lucy Oliva 2. Ambassador Olive Oil 3. Oxy Facewash 4. Acnes Facewash• Successfully launched Lucy Essential Body Oil, overseeing all aspects of R&D, product shelfing, and positioning to ensure optimal retail and online visibility.• Drove business growth across Modern Trade and E-commerce channels, using data-driven insights to enhance brand engagement and sales performance.• Conducted in-depth market research to gain insights into customer behavior and preferences, informing strategic decisions for targeted brand campaigns.• Collaborated with cross-functional teams product development, sales, and marketing to create and implement cohesive and impactful brand campaigns.• Managed annual brand budgets, ensuring efficient resource allocation to maximize ROI on brand activities and initiatives.• Continuously monitored and analyzed brand performance, making data-informed adjustments to maintain competitive advantage and customer engagement.• Ensured brand consistency across all marketing channels, coordinating with external agencies and vendors to produce high-quality marketing materials and digital content.• Developed, executed, and evaluated influencer marketing campaigns to enhance brand visibility, credibility, and consumer trust.• Managed end-to-end influencer relationships, from identification to engagement and performance tracking, maximizing impact across social platforms.• Developed and executed direct-to-consumer (D2C) strategies for Oxy and Acnes brands, with a focus on Facebook and Instagram for digital growth and engagement.• Created visually compelling point-of-sale materials and partnered with creative agencies for impactful video content production.• Provided management with regular performance and progress reports, presenting data-driven insights and strategic recommendations to highlight brand achievements.
