Achieved 13% Net growth in MA Liquor with full integrated marketing plan in operationIncreased hospitality revenue 13%+ for the past two years with strategic marketing plansInspired a high-performing team, fostering collaboration internally and externally to achieve strategic goalsOrchestrated a successful, comprehensive brand refresh for Jack's Abby Craft Lager, optimizing 500+ assetsOperated multi-million dollar Integrated Marketing Budget inclusive of wholesale and hospitality operationsEstablished a dynamic innovation framework to create an ongoing robust and vetted product pipelineCrafted and executed annual communication and media strategies, anchored by well-defined KPIs

Lead a team of 6 marketing professionals, external partners and internal stakeholders to tell the Jack's Abby Brand Story, Earn Fan's Appreciation, and grow the business.Drive the vision through hospitality, wholesale end partner experiencesDevised Integrated Marketing Communications Budget and Plan as well as hospitality budget and planDesign communication and media strategy to support brand affinity and product campaigns with objective KPI’sSigned exclusive partnership with Boston Celtics, and several music and entertainment partnersNavigated marketing plans and team through COVID-19 adaption leading to consecutive months of growthExecuted a complete brand refresh of Springdale Beer Co that earned a Platinum Crushie from the CBMA

Worked with a team of marketing professionals, several outside agencies and liaison with sales forceConducted all facets of NPD cycle (Innovation, Positioning, packaging, trademarks, launch, evaluation etc.)Orchestrated Integrated Marketing Campaigns (Product, In Store, Email, OOH, Social, Partnership, Event etc.) Expressed concise product positioning and communicate compelling stories to all stake holdersForged strong and unique partnerships that give us access to larger and loyal consumer bases

Created a market launch strategy that was both data driven and hands on Tailored new market launches to territory needs in approach and product portfolio (8 Markets with 9 distributors) Initiated export business program (5 Countries)Analyzed and improved market strategies for long term successVetted new distribution partners and negotiated distribution contracts

Set development strategy, budgets and promotional strategy for all brands and team members to executeGrew Sales 15% or more every year through category innovation and exceptional sales initiativesManaged team of direct reports in marketing, sales, and customer service as well as external partnersDevised Amazon advertising strategy and implement ads with less than 10% ACoSDirected 3 out of state trade shows annually to exhibit product and nurture account relationships

Developed product innovation pipeline, packaging, promotions and launches for core and adjacent categoriesEstablished Public Relations and advertising structure and executionExplored and launch new product lines and brands to supplement seasonal grill business

Oversaw product development and marketing strategy for 5 product lines accounting for over $30million in salesStrategized comprehensive launch communication strategies with outside ad agency and PR firmPromoted brands and products through email, search, banner ads, print, social media and interactive webDirected cross functional team of employees for successful product development including award winning items

Managed local and China based team to source and deliver new products to marketIdentified market trends to expose development opportunitiesProposed the implementation of a social media marketing strategy for all company brands

Coordinate short term and long term planning and implementation of client’s marketing plansManage and cultivate external business relationships with 40+ clients Interpret and communicate company policies and deadlines to clients effectively managing expectations and projectsEvaluate third party research to analyze sales lifts and the effectiveness of our productsStudy clients’ businesses and review industry research to present updated information for colleagues and clients

Initiated and maintain relationships with 90+ clientsDeveloped effective marketing strategies and advertisements for new and existing clientsOrganized direct mail campaign to initiate contact with potential clientsIntroduced and currently manage a Dining Guide which has increased advertising revenue

Assisted in the planning and implementation of recruiting events on campusManaged database of student resumes, interview schedules, employer contacts and job postingsInteracted with students, faculty, staff, alumni and legal employers in office and via phoneWorked closely with the Assistant Dean on special projects for law school faculty and legal employers