Rob Gates Email & Phone Number

Reston, VA, US

New York, NY, US

• Oversee Gannett's Google Analytics implementations
• Responsible for switching Gannett from Google Analytics 360 to Google Analytics 4
• Write most of Gannett's analytics tagging and governance rules
• Work to combine several disparate data sources to allow for uniform reporting at every level of a user's journey
• Troubleshoot and resolve problems with data collection, analysis and reporting
• Generated reports for team members and external access to specific data

New York, NY, US

• Establish and Oversee B2C newsletter strategy from a product perspective
• Own newsletter production process and related editorial tools
• Lead cross-divisional messaging pod, which sets strategy for close to 300 publications including USA TODAY
• Use data to identify areas of missed opportunities as well as where the organization should place additional resources in the newsletter space
• Work with stakeholders from content, product, marketing, development, advertising, and finance to develop strategies to increase revenue, audience, subscriptions, and overall engagement

New York, NY, US

See description under Principal Data Analyst below

New York, NY, US

• I am part of Gannett's Advanced Analytics and Data Team with a strong focus on video, newsletters, email marketing, product, content and social media analytics. I provide content, financial and strategic analysis to.
• I am the product and strategic analytical lead for Gannett's video and editorial newsletter efforts, which means I not only interpret the data, but also scope the tagging and set KPIs.
• I am product manager for Gannett's Google Analytics 360 (and now GA4) implementation.
• Work with all video stakeholders including content, product, marketing, development, advertising and revenue teams to help develop strategies to increase video audience and engagement
• I work with our product and marketing newsletter teams to understand audience, reach, engagement and subscription conversion of nearly 1,000 newsletters sent by Gannett properties.
• Am an information conduit between product, content and revenue

Louisville, Kentucky, US

• I am about the news and the metrics and how they work together to ensure we're delivering the best experience to our readers. As such I...
• Boosted KPIs by training reporters and editors to understand and strategize around metrics
• Grow audience & digital engagement by developing newsroom digital strategies and workflows
• Grow video success using a metrics-based approach for both production and publication
• Significantly boosted website traffic by developing and implementing SEO best practices
• Am familiar with several analytics tools including Omniture, Chartbeat and Google

Louisville, Kentucky, US

• Tripled courier-journal.com’s social-media likes and followers on Facebook & Twitter respectively
• Aided reporters in boosting their social footprints by teaching social-media best practices

Louisville, Kentucky, US

As a digital producer for courier-journal.com, I am responsible for helping to manage content across the flagship website as well as other digital products. My main areas of responsibility include social media and multimedia. I have an understanding of many content tools, platforms and CMS. I also am one of Gannett's leading authorities on digital video.

Louisville, Kentucky, US

Worked on the night copy desk handling A1 and metro front stories as well as spending time on the sports copy desk. In 2005, I was dispatched to Hattiesburg, Miss., for two weeks to help a fellow Gannett newspaper cover the aftermath of Hurricane Katrina.

New York, NY, US

• I was part of a team that developed a curriculum and taught video production, editing and publication strategies across Gannett. My areas of expertise were video analytics and live video production. As part of the.
• Developed and taught the live video curriculum at four different properties, training more than two-dozen photojournalists
• Analyzed video traffic for Gannett's largest properties and advised on potential opportunities, which helped them to immediately boost video traffic
• Taught how to read and properly interpret video analytics.

North Andover, Massachusetts, US

• Editor of the Sunday (Lawrence) Eagle-Tribune the last time it won New England Sunday Newspaper of the Year honors.Responsibilities
• Designed section fronts, worked with editors and reporters to plan, produce and edit stories
• Managed nine-person staff and selected placement of all stories across sections of the newspaper.Accomplishments
• Paper was 2001 New England Sunday Newspaper of the Year in its circulation classSkills Used
• Editing stories on deadline
• Writing headlines

North Andover, Massachusetts, US

• Responsibilities
• Helped coordinate daily news coverage for 59,000-circulation daily
• Edited stories and supervised reporters, both rookies and veterans
• Full oversight of night and evening breaking-news coverageAccomplishments
• Directed coverage of several high-profile breaking news stories
• Made sure the newspaper got out on time five days a weekSkills Used

Helped oversee the paper's redesign and managed a newsroom staff of 20 including photpgraphers.

Started as a reporter covering the environmental and City Hall beats as well as several general assignment duties. Ended as news editor designing and editing all deadline stories.

US

Started as co-op reporter from Northeastern and then worked full-time following graduation before heading West.