Rob O'Connell Email and Phone Number
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As a senior Operations, HR, and Technology executive, I bring a record of success in leading transformational change, delivering cutting-edge capabilities, and driving large-scale growth at the highest levels of global business. I excel at quickly turning around difficult situations, restoring operational performance, accelerating growth across wide-ranging geographies and markets, and helping Boards and C-level teams achieve exceptional outcomes in short timeframes. Combining a diverse skillset with a passion for taking on the biggest organizational challenges-I work effectively at every level of the enterprise and create motivated and engaged employee cultures to surpass targets and exceed expectations consistently.SKILLS, COMPETENCIES & EXPERTISEOperations Leadership, HR Management, Technology Initiatives, Vision, Strategy & Execution, Revenue & Margin Growth, Efficiency & Optimization, Value Delivery, Retail & eCommerce, Customer Satisfaction, Continuous Improvement, Employee Engagement, Policies & Procedures, M&A, Acquisition Integration, P&L Responsibility, Budget Management, Cross-Functional Teams, Hiring Top Talent, Mentoring & Team Building, Performance Cultures, Training Programs, Board Relations, Thought Leadership
Brandsmart Usa
View- Website:
- brandsmartusa.com
- Employees:
- 1011
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Chief Operating OfficerBrandsmart UsaDelray Beach, Fl, Us
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Chief Of Staff – Brandsmart U.S.A. (A Division Of The Aaron’S Company)The Aaron'S Company, Inc. 2022 - PresentAtlanta, Ga, UsA North American retail leader in lease-to-own furniture, appliances, and electronics, Aaron’s (NYSE: AAN) has 1,300+ company-operated and franchised stores and over 10,000 team members, generating $2.19B in annual revenue.• Lead day-to-day operations for BrandsMart U.S.A, the recently acquired Aaron’s business division, with ten 100k square foot retail superstores. Maintain oversight for the HR, Training, Field Operations, Store Support, Loss Prevention, Construction and Facilities, Supply Chain, Customer Service, and Product Service and Warranty Programs. Manage 6 direct reports and 1,200 team members in Florida and Georgia.• Led the successful post-acquisition integration of the BMUSA private company into Aaron’s public-company structure. • Introduced team member communication vehicles, including town halls, monthly business updates, and lunch and learn sessions that dramatically improved morale and engagement. Played a pivotal role in inspiring business leaders to support team members and recognize their contributions to overall corporate objectives and successes. -
Svp, Operations, Franchise Support, And Business TransformationThe Aaron'S Company, Inc. 2021 - 2022Atlanta, Ga, Us• Provided Operational Support for company-owned stores and acted as a liaison between individual stores and the Store Support Center. Oversaw policies and procedures for 240+ franchise stores, turned around a highly strained relationship with the franchise community, and repositioned the segment into an engaged, high-performing team.Managed 6 direct reports, a full organization of 650 personnel, and an annual budget responsibility of $150M.• Led the successful rollout of the next-generation store format, which implemented a new performance-focused format and operating practices across 100+ stores. Post-launch, the initiative substantially increased customer traffic, improved EBITDA, and achieved 20% year-over-year revenue growth.
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Senior Vice President, Human Resources, Operations And Franchise SupportThe Aaron'S Company, Inc. 2020 - 2021Atlanta, Ga, Us• Promoted to take on additional responsibility beyond HR, including support for 1,100+ company-owned stores across the U.S. and Canada and 250+ franchise stores with $120M in franchise royalty fees annually. Managed 10 direct reports, 60 indirect team members, and a combined budget responsibility of $150M.• Developed and instituted a quarterly employee feedback survey that informed and prioritized real-time action and enabled constant improvements in overall team member engagement and morale.• Improved charge-off metrics through enhanced employee training, store follow-up, and detailed SMART action plans that improved results by a whole percentage point (+$10M annually) within the first year.
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Senior Vice President, Human ResourcesThe Aaron'S Company, Inc. 2019 - 2020Atlanta, Ga, Us• Built a diverse team of Human Resources professionals, improved functional capabilities with key strategic hires, maintained full alignment with Store Operations, and positioned HR as a valued partner within the business. Developed the strategic vision to define a people and talent strategy to drive key corporate objectives. Managed a team of 5 direct reports, 40 indirect resources, and an annual budget responsibility of $2M.
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Vice President, Store SupportThe Aaron'S Company, Inc. 2017 - 2019Atlanta, Ga, Us• Led Store Support, encompassing the Labor and Workload Management, Communications, Talent Acquisition, Learning and Development, Meetings and Events, and Business Transformation functions. Managed 11 direct reports, 60 indirect team members, and an annual budget responsibility of $1.5M.• Developed an hours-based labor management system that improved productivity and captured $25M in savings over two years. Implemented a field-based task management solution that reduced the on-time completion of tasks from <30% to 85%+. Created talent acquisition strategies that increased staffing levels from 90% to 97%.
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Business Operations SupportSodexo 2016 - 201792866 Issy Les Moulineaux Cedex 9, FrThe global leader in food services and facilities management, Sodexo (OTCMKTS: SDXAY) is the #1 France-based employer globally, serving 80 million consumers across 45 countries daily and generating $24.4B in annual revenue. • Led the large-scale implementation of a Kronos Workforce Management system to drive labor optimization, encompassing 126,000 employees across the United States and $2.3B in labor costs. Deployed more than 3,500 time clocks nationally, the largest installation in Kronos history. Automated scheduling and overtime reductions to reduce overtime costs by $20M, eliminate $5M in temp staffing costs, and capture $60M in year one savings.• Developed and led a team of 9 SVP and RVP direct reports from the various operating segments. Partnered with the training team to deliver high-quality workshops that trained more than 1,000 Managers across the US and Canada. -
Vice President Of Sales And Service & Regional Vp Of Georgia And South CarolinaTotal Wine & More 2013 - 2016Bethesda, Md, UsThe largest independent retailer of fine wine in the United States Total Wine & More operates 263 superstores across 28 states, employs a workforce of more than 11,000 personnel, and generates $5.5B in annual revenue.• Drove Operations nationwide, improved the profit margin by 72 basis points, addressed a $625k store personnel budget overrun without impacting service, increased same-store sales by 5% to 7%, and generated average total sales growth of 20%. Promoted to rebuild the regional markets in Georgia and South Carolina in 2015, revamped in-state pricing and marketing, and enabled a 6% improvement in YTD sales trends. -
Vice President Of CaliforniaTotal Wine & More 2012 - 2013Bethesda, Md, Us• Selected to develop and execute sales, marketing, and brand strategies to expand Total Wine’s visibility and reach across California. Generated double-digit comparable store sales growth, achieved a 3.5% increase in profit margin, and successfully reversed previously negative EBITDA to restore profitability by the end of 2013.
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Vice President Of Store SupportTotal Wine & More 2008 - 2012Bethesda, Md, Us• Developed the business case and secured buy-in to deploy a state-of-the-art point-of-sale system that delivered a 14% increase in efficiency with dramatically increased throughput. Implemented radio frequency (RF) technology, which boosted productivity and achieved an ROI of 50%+. Established a corporate team that centralized all communications from the Store Support Center to stores and eliminated 10% of unnecessary tasks in year one.
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Regional Vice PresidentLinens N Things 2005 - 2008Us• Led regional operations across 60+ stores, with responsibility for 10 District Managers, and successfully generated more than $350M in sales volume. Exceeded all targets for sales, turnover, shrink, operational metrics, and guest services to turn around the lowest-performing region and position it as the #2 highest-performing region in the organization. -
Executive Director Of Operations – Eastern ZoneLinens N Things 2003 - 2005Us• Headed operations for 252 retail locations across the Eastern US, successfully increased profit in the region by $20M, and earned the Rookie of the Year Award in 2004. Decreased store-level markdowns by 90 basis points ($11.6M), store-level damages by 27 basis points ($3.5M), and shrink performance by 37 basis points ($4.8M).
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Manager Of Store System DevelopmentToys"R"Us 1999 - 1999Parsippany, New Jersey, Us -
Manager Of CommunicationsToys"R"Us 1998 - 1999Parsippany, New Jersey, Us
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Senior Analyst Of Merchandise Flow SystemsToys"R"Us 1997 - 1998Parsippany, New Jersey, Us
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Store DirectorToys"R"Us 1995 - 1997Parsippany, New Jersey, Us
Rob O'Connell Skills
Rob O'Connell Education Details
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Providence CollegeMinor In Accounting -
The Wharton SchoolExecutive Development Program
Frequently Asked Questions about Rob O'Connell
What company does Rob O'Connell work for?
Rob O'Connell works for Brandsmart Usa
What is Rob O'Connell's role at the current company?
Rob O'Connell's current role is Chief Operating Officer.
What is Rob O'Connell's email address?
Rob O'Connell's email address is ro****@****ons.com
What is Rob O'Connell's direct phone number?
Rob O'Connell's direct phone number is +130179*****
What schools did Rob O'Connell attend?
Rob O'Connell attended Providence College, The Wharton School.
What are some of Rob O'Connell's interests?
Rob O'Connell has interest in Kids, Exercise, Electronics, Traveling, Investing, Home Improvement, Reading, Sports, Dogs, Travel.
What skills is Rob O'Connell known for?
Rob O'Connell has skills like Retail, Leadership, Management, Merchandising, Training, Loss Prevention, Sales, Human Resources, Marketing, P&l Management, Profit, Team Building.
Who are Rob O'Connell's colleagues?
Rob O'Connell's colleagues are Lesley Taylor, Antonio Rodriguez, Bernadette Havens, Demetrius Johnson, Rodolfo Cortez, Maxene N Edmond, Ferdinand Brandsmart_fsm.
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