Rob Pendleton Email & Phone Number

Bristol, England, Gb

MERJ provides senior level marketing advice and support for growth-orientated SME businesses. MERJ specialises in identifying the marketing requirements of a business and then works to develop an appropriate and cost effective long-term solution. #MarketingStrategy #MarketingPlanning #MarketingCommunication #DigitalMarketing #InboundMarketing #Recruitment Support #B2BMarketing #Brand #Content #Mentoring #MarketingAudit- Financial Services (08/20- 03/23): Provision of workshops to support brand development and marketing implementation. Worked with senior team in support of marketing implementation.- Service B2B (04/19): Review of digital marketing capabilities of this PE-backed business. - Industrial B2B (01/18-05/19): Provided marketing support for this PE-backed industrial manufacturing business (incl. recruitment, website development, strategy).- Financial Services (02/18- ): Providing marketing support for an investment company, including branding, digital, PR, and CRM advice.- Sustrans - NFP Org (08/16-01/17): Supported a digital agency in delivering a business and technology analysis of a large not-for-profit organisation along with recommendations for change.- Business Services (11/15-10/17): Supporting a PE-backed business in the managed technology solutions arena (Cloud, Infrastructure, Managed Services, Colocation).- Private Equity (Oct 15 - Dec 15): Leading the production and delivery of a research-led social impact and economic rebalancing study that focuses upon UK equity investment.

Exeter, England, United Kingdom

A PE-Backed SaaS solutions provider focused on consumer facing private, social and public organisations; with the leading parking, enforcement and environmental management solution called zatpark. My role is to provide support and to lead the Unity5 marketing team on strategy, planning and implementation across all marketing disciplines and channels (including Digital - SEO, Web, Social, Event, Media Relations and campaigns.

Birmingham, England, United Kingdom

Supported the development of the marketing strategy and plan, including proposition and positioning development for the FDC brand, restructuring of CRM and general/specific implementation advice/support.

Richmond, England, United Kingdom

This is a PE-backed SaaS business focused in the SAP sector where I supported the CEO in the selection and recruitment of the CMO, and subsequently supported the CMO (and CEO) in the development of the marketing function - including strategic marketing planning, marketing plan development, team recruitment and development, mentor support and marketing consultancy support in a number of marketing areas (inbound, measurement, objective setting, campaign, team development etc.)

Birmingham, England, United Kingdom

This is a specialist infrastructure support business which required a review of future marketing requirements. Following publication of the report with focussed areas of implementation I worked with the CEO on the selection and recruitment of a Marketing Manager for the business.

Wellington, England, United Kingdom

Supported the PE-Backed business in teh development of their marketing function - this included redevelopment of their digital channel, recruitment of a senior marketing resource and planning direction on a range of marketing areas.

South West, United Kingdom

Provided strategic and operational marketing support and direction for this world class aviation technology provider. Vistair specialises in developing and providing aviation documentation and safety management systems to leading airline operations around the world. The marketing focus throughout my time at Vistair was in ensuring that the digital marketing and specifically, inbound marketing focus, provided business development opportunities for the Vistair Sales Team. In tandem the aim was to support Vistair's market leading profile and to assist when required on senior management projects. During my tenure CPL plummeted, session rate increased dramatically, and business development opportunities increased overall.

South West, United Kingdom

Provided marketing communications support for Altitude, a south focused private equity investor, with responsibility for all selected marketing communication activities. Specific deliverables included digital marketing management of website (development and deployment) and social media channels, media advice and delivery plus general EDM and promotional support activity.

Chippenham

Providing an overarching marketing communications support function for this Cloud & Enterprise, Infrastructure & Communication, Colocation and ICT Managed Service consultancy delivery business. During tenure a new approach to communication was implemented that incorporated digital and direct marketing techniques. This resulted in a website refresh and communication programme that produced an increase in traffic through all channels (website / Linked / Twitter) (without any paid search activity).

• Reported to Chief Executive with responsibility for leading the strategic and operational development of LDC’s marketing communications, with overall accountability for execution, delivery and measurement.• Accountable for all budget planning, management and control..• Responsible for multiple marketing agency relationships – with overall control of agency recruitment, cost structures and project development.Significant commercially valuable successes achieved include:• Developed a complete re-brand strategy for LDC. • Created and led a media relations approach by building a ‘PR Network’ • Led the development of LDC’s online capabilities – which resulted in a ‘best in class’ website• Identified and led a new approach in sponsorship which broadened LDC’s external personality. • Championed the value of positive culture and the development of the LDC Charter• Supported LDC’s portfolio companies on various marketing-related issues• Led and initiated business development projects resulting in an increased regional profile and additional commercial opportunities• Established and ran the Marketing Forum networking groupTraditional and new communication strategies were assessed and utilised to support the proposition, brand and communication requirements of this business.An equally important aspect of the role involved support for the development of internal communication approaches, championing the value of culture in a business and community/charitable support.

Bristol, United Kingdom

Full services marketing role supporting corporate marketing in Lloyds Wholesale Division - specifics included branding, research, direct marketing, PR and media, advertising planner and online development.Specifically provided marketing communications support for the mid corporate business division of Lloyds Banking Group (originally named Lloyds Bank Commercia Service prior to expanded remit).This included responsibility for market research, published and focused SME research, sponsorship options and implementation, campaign management, direct marketing, advertising and budget management.The role also encompassed proposition development and strategy for Corporate Banking Marketing.

Bournemouth, United Kingdom

New Business and Marketing Manager in Home Improvement Finance Division.Full responsibility for underwriting proposals through a dedicated team of underwriters and administrators.Role included direct liaison with supplier network and manufacturers (i.e. Furniture retailers and manufacturers, Double Glazing retailers, Kitchen/bedroom retailers and manufacturers).Marketing role encompassed direct and indirect activity focused upon supporting retailer connections, incentivising proposal flow and advertising the brand through event attendance, direct and indirect communication.

Marketing manager and Telemarketing manager for the Home Improvement Finance Division