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Marketing is a fascinating discipline that touches (if you let it!) a host of different commercially interesting areas, but which at its heart is all about people; people you work with, those you are trying to sell to and, indeed of increasing value, those you are trying to create long-term relationships with that translate into an invaluable advocacy.My marketing communication skills have been refined over a 20+ year period working in various professional services roles, alongside some exceptional individuals and teams, and supporting a number of businesses on specific communication projects/issues.Particular strengths focus upon the planning and execution of marketing strategies that involve a number of distinct channels and disciplines, and of importance, ensuring interaction at various levels: communication between suppliers and colleagues being particularly critical. Allied to this is a 12 year career working in private equity which has added a keen commercial perspective to my marketing knowledge.I have a steadfast belief in the value of 'joined up' marketing and understanding that the linkage between all tactical and strategic activities must be built around both sound principles and a solid set of objectives. Equally I am old and wise enough to know that 'book' marketing is very different from 'real life' marketing in business...and getting involved quickly is often the best way to provide marketing solutions that work, thus avoiding too much thinking!In addition my interest in supporting adhoc community projects has grown over the past few years - through direct interaction or via support for the project's development. These projects generally focus upon areas of charity or challenge, and if applicable linked to a commercial goal.
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DirectorMerj MarketingBristol, England, Gb
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DirectorMerj Marketing Sep 2015 - PresentMERJ provides senior level marketing advice and support for growth-orientated SME businesses. MERJ specialises in identifying the marketing requirements of a business and then works to develop an appropriate and cost effective long-term solution. #MarketingStrategy #MarketingPlanning #MarketingCommunication #DigitalMarketing #InboundMarketing #Recruitment Support #B2BMarketing #Brand #Content #Mentoring #MarketingAudit- Financial Services (08/20- 03/23): Provision of workshops to support brand development and marketing implementation. Worked with senior team in support of marketing implementation.- Service B2B (04/19): Review of digital marketing capabilities of this PE-backed business. - Industrial B2B (01/18-05/19): Provided marketing support for this PE-backed industrial manufacturing business (incl. recruitment, website development, strategy).- Financial Services (02/18- ): Providing marketing support for an investment company, including branding, digital, PR, and CRM advice.- Sustrans - NFP Org (08/16-01/17): Supported a digital agency in delivering a business and technology analysis of a large not-for-profit organisation along with recommendations for change.- Business Services (11/15-10/17): Supporting a PE-backed business in the managed technology solutions arena (Cloud, Infrastructure, Managed Services, Colocation).- Private Equity (Oct 15 - Dec 15): Leading the production and delivery of a research-led social impact and economic rebalancing study that focuses upon UK equity investment. -
Marketing ConsultantZatpark (Unity Five Ltd) Oct 2022 - Jun 2023Exeter, England, United KingdomA PE-Backed SaaS solutions provider focused on consumer facing private, social and public organisations; with the leading parking, enforcement and environmental management solution called zatpark. My role is to provide support and to lead the Unity5 marketing team on strategy, planning and implementation across all marketing disciplines and channels (including Digital - SEO, Web, Social, Event, Media Relations and campaigns. -
Marketing ConsultantFrontier Development Capital Aug 2020 - Mar 2023Birmingham, England, United KingdomSupported the development of the marketing strategy and plan, including proposition and positioning development for the FDC brand, restructuring of CRM and general/specific implementation advice/support. -
Marketing ConsultantAvantra Jun 2020 - Aug 2022Richmond, England, United KingdomThis is a PE-backed SaaS business focused in the SAP sector where I supported the CEO in the selection and recruitment of the CMO, and subsequently supported the CMO (and CEO) in the development of the marketing function - including strategic marketing planning, marketing plan development, team recruitment and development, mentor support and marketing consultancy support in a number of marketing areas (inbound, measurement, objective setting, campaign, team development etc.) -
Marketing ConsultantAuctus Management Group Ltd Dec 2019 - Feb 2020Birmingham, England, United KingdomThis is a specialist infrastructure support business which required a review of future marketing requirements. Following publication of the report with focussed areas of implementation I worked with the CEO on the selection and recruitment of a Marketing Manager for the business. -
Marketing ConsultantMk Test Systems Jan 2018 - May 2019Wellington, England, United KingdomSupported the PE-Backed business in teh development of their marketing function - this included redevelopment of their digital channel, recruitment of a senior marketing resource and planning direction on a range of marketing areas. -
Marketing DirectorVistair Systems Ltd Nov 2016 - Mar 2019South West, United KingdomProvided strategic and operational marketing support and direction for this world class aviation technology provider. Vistair specialises in developing and providing aviation documentation and safety management systems to leading airline operations around the world. The marketing focus throughout my time at Vistair was in ensuring that the digital marketing and specifically, inbound marketing focus, provided business development opportunities for the Vistair Sales Team. In tandem the aim was to support Vistair's market leading profile and to assist when required on senior management projects. During my tenure CPL plummeted, session rate increased dramatically, and business development opportunities increased overall. -
Marketing DirectorAltitude Partners Llp Apr 2016 - Dec 2017South West, United KingdomProvided marketing communications support for Altitude, a south focused private equity investor, with responsibility for all selected marketing communication activities. Specific deliverables included digital marketing management of website (development and deployment) and social media channels, media advice and delivery plus general EDM and promotional support activity. -
Head Of MarketingVysiion Limited Nov 2015 - Oct 2017ChippenhamProviding an overarching marketing communications support function for this Cloud & Enterprise, Infrastructure & Communication, Colocation and ICT Managed Service consultancy delivery business. During tenure a new approach to communication was implemented that incorporated digital and direct marketing techniques. This resulted in a website refresh and communication programme that produced an increase in traffic through all channels (website / Linked / Twitter) (without any paid search activity). -
Marketing DirectorLdc Mar 2003 - Aug 2015• Reported to Chief Executive with responsibility for leading the strategic and operational development of LDC’s marketing communications, with overall accountability for execution, delivery and measurement.• Accountable for all budget planning, management and control..• Responsible for multiple marketing agency relationships – with overall control of agency recruitment, cost structures and project development.Significant commercially valuable successes achieved include:• Developed a complete re-brand strategy for LDC. • Created and led a media relations approach by building a ‘PR Network’ • Led the development of LDC’s online capabilities – which resulted in a ‘best in class’ website• Identified and led a new approach in sponsorship which broadened LDC’s external personality. • Championed the value of positive culture and the development of the LDC Charter• Supported LDC’s portfolio companies on various marketing-related issues• Led and initiated business development projects resulting in an increased regional profile and additional commercial opportunities• Established and ran the Marketing Forum networking groupTraditional and new communication strategies were assessed and utilised to support the proposition, brand and communication requirements of this business.An equally important aspect of the role involved support for the development of internal communication approaches, championing the value of culture in a business and community/charitable support. -
Marketing ManagerLloyds Tsb Bank Plc Sep 1997 - Mar 2003Bristol, United KingdomFull services marketing role supporting corporate marketing in Lloyds Wholesale Division - specifics included branding, research, direct marketing, PR and media, advertising planner and online development.Specifically provided marketing communications support for the mid corporate business division of Lloyds Banking Group (originally named Lloyds Bank Commercia Service prior to expanded remit).This included responsibility for market research, published and focused SME research, sponsorship options and implementation, campaign management, direct marketing, advertising and budget management.The role also encompassed proposition development and strategy for Corporate Banking Marketing. -
New Business ManagerLloyds Bowmaker Jan 1996 - Aug 1997Bournemouth, United KingdomNew Business and Marketing Manager in Home Improvement Finance Division.Full responsibility for underwriting proposals through a dedicated team of underwriters and administrators.Role included direct liaison with supplier network and manufacturers (i.e. Furniture retailers and manufacturers, Double Glazing retailers, Kitchen/bedroom retailers and manufacturers).Marketing role encompassed direct and indirect activity focused upon supporting retailer connections, incentivising proposal flow and advertising the brand through event attendance, direct and indirect communication.
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Marketing ManagerLloyds Bowmaker Mar 1994 - Jan 1996Marketing manager and Telemarketing manager for the Home Improvement Finance Division
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What company does Rob Pendleton work for?
Rob Pendleton works for Merj Marketing
What is Rob Pendleton's role at the current company?
Rob Pendleton's current role is Director.
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Rob Pendleton has interest in Children, Disaster And Humanitarian Relief, Economic Empowerment.
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Rob Pendleton has skills like Marketing Communications, Advertising, Media Relations, Event Management, Strategy, Sponsorship, Brand Development, Online Marketing, Business Strategy, B2b, Internal Communications, Budgets.
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