Robert Kahn Email & Phone Number

Coronado, California, US

New York City, US

Minneapolis, Minnesota, US

Mountain View, CA, US

Consulted with Ads Marketing Organization in the redesign and future focus of their brand research.Implemented best practices and innovation in brand research and insights.

• Led global customer experience feedback programs and business marketing research targeted to advertisers from small businesses to F100, media and creative agencies, and business partners
• Designed and implemented global customer feedback programs including XFN team structure and processes to evangelize key customer improvement opportunities.
• Applied research findings to influence key brand strategies, employee resourcing and training curriculum, customer-facing programs and services, and product marketing decisions with end goals to deliver customer.
• Oversaw studies on brand health and positioning, brand architecture, value proposition, message testing, and creative testing.
• Developed in-house research capabilities to achieve $500k/year in cost savings.

Sunnyvale, CA, US

• Led high-performance market research team and evangelized strategic insights on consumer, advertiser, and partner experiences and brand perceptions
• Designed and implemented bottom-line focused global brand tracking that provided leadership with line of sight into driving share across products and markets
• Drove adoption of product and servicing improvements across ten product categories based on customer feedback and competitive benchmarking
• Produced brand insights to guide brand positioning, naming, and logo decisions
• Instituted social media listening program that provided real-time feedback on product launches and marketing campaigns

San Jose, CA, US

• Managed global consumer and merchant customer relationship studies
• Leveraged voice of customer insights to drive improvements in product and service to consumers and merchants
• Provided guidance to Customer Care organization in redesigning their global customer feedback program to improve service for 25 million interactions per month

Santa Clara, California, US

• Launched and managed global brand and campaign research
• Led successful redesign and implementation of consumer and business brand health tracking program in 14 markets
• Oversaw brand positioning and extensibility research to guide marketing strategy
• Managed creative testing and ad tracking that optimized key brand and performance campaign objectives
• Evolved global advertising tracking research into integrated multi-media campaign effectiveness programs

Oakland, California, US

• Managed research on customer satisfaction, program design and effectiveness, and product concept testing
• Oversaw customer opinion and call center customer / agent satisfaction studies that led to improvements in employee tools and customer service delivery
• Conducted research that informed the design and effectiveness of government-mandated energy and safety programs
• Led product concept testing that guided decisions on new product offerings

Digital Marketing

B.S. Mechanical Engineering, Renewable Energy Technologies

Mba, Marketing