Rob Keery Email & Phone Number

Brighton, England, GB

Brighton, England, GB

Brighton, GB

• As interim Head of Marketing 2017-2018 I led strategy and delivery of all Brightwave marketing activity, driving £5.5m total business value.
• In 2018 I managed Brightwave’s new website project, with the result of halving our bounce rate, doubling average length of visit and driving £155,000 extra business value year-on-year.
• I iterated the newsletter e-marketing channel with effective results-oriented copy for average 4.6% click-through rate.
• I manage and deliver Brightwave’s full-channel blend of b2b content and digital marketing from strategy to delivery: whitepapers, blogs, reports, webinars, videos, infographics, presentations, event collateral and more.
• I developed and improved Brightwave’s positive brand equity during period of dramatic expansion-disruption in the learning technology field.

Milton Park, Abingdon, Oxfordshire, GB

• In 2013 I led T&F’s Free Your Mind campaign, the most successful of its kind driving 2m+ downloads.
• In 2011-2012 by leading a digital-first marketing strategy I delivered £61,000 saving on marketing costs while maintaining profitability and core subscriptions revenue and increasing usage by 17%.
• Overseeing annual marketing budgets up to £100,000, I was line manager for the Behavioral Science Journals Marketing team: two Marketing Executives.
• Multiple successes with media & press campaigns, e.g. April 2012 ‘It Doesn’t Mean You’re Crazy – Talking to Yourself Has Cognitive Benefits’ – reported globally in science and mainstream press, and BBC Radio 4‘s The.
• In 2009 I took the Psychology Press brand from 0 to 27,000 Twitter followers.