Rob Blake Email & Phone Number

Brighton, Co, Us

Westminster, Co, Us

Over 25 years of incredible experience in digital marketing, web performance, and analytics helping large enterprises improve customer experience and drive revenue.

Monroe, Louisiana , Us

Foster City, California, Us

• Fuel revenue growth via PPC, display advertising, remarketing, paid social, and other online advertising channels.• Manage day-to-day optimization activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimization, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.• Develop, test and localize world class advertising creative. Refresh if needed to anticipate diminishing effectiveness.• Own measurement and tracking within analytics for paid channels through definition of goals, tracking events, and conversion triggers.• Own cost-per-lead and cost-per-sale optimization, focusing on conversion metrics to drive increased campaign ROI.• Manage landing page optimization tests to increase conversion volume and quality.• Work closely with marketing team members (content, social, customer marketing, etc.) to deliver a collaborative strategy and drive high- quality traffic to core site and landing pages.• Ongoing monitoring and reporting of advertising programs. Measure and report performance against goals, and design and implement recovery plans as needed. Analyze and report on key performance data (top of funnel to bottom).• Assist with paid media budgeting and vendor payment.• Identify and implement SEO opportunities across all web properties.• Define strategy to expand display advertising beyond online if and when appropriate.

Williams-Sonoma, Inc. – Client* Responsible for running deep-dive RUM web performance tests on the company’s high priority shopping cart buyer journeys (both desktop and mobile) for six company ecommerce websites using SOASTA tools.* Created and presented test results to all stakeholders showing the correlations of performance directly to business metrics such as conversions, page views, and revenue. Made CDN, coding, tagging, and image optimization recommendations to correct poor performing web pages.* Created an internal monthly emailed newsletter to keep all stakeholders informed on test results, progress on any recommended optimizations, and thought leadership articles on web performance issues. Maintained internal web performance portal for WSI employees not on our email list to access the monthly presentations and newsletter. Critical Path Technologies (ThisIsOptimal.com) – Client* Created a content strategy for new company website after conducting competitor analysis and keyword research. * Built a content production calendar and worked with internal and external stakeholders to write, edit, and post SEO-optimized content on time.* Configured Google Analytics to report on the business required KPIs including source tracking, segments, macro-conversions, and event tracking.

Mumbai, Maharashtra, In

Helping The Hartford insurance company develop appropriate digital analytics requirements for their brand awareness, lead generation, and e-commerce web properties. Translating needs into tagging, coding, and report building recommendations.* Leading business requirements meetings with business stakeholders to determine appropriate KPI based web analytics collection and reporting. Created Business Requirements Documents for each of the 24 websites.* Reviewing apps, desktop/mobile websites and current analytics reporting to identify market segments, current tag usage, and determine any gaps in data collection or reporting. * Collaborating with design and build teams to insure proper implementation and deployment of all tags, coding, and custom reporting requirements.

Broomfield, Colorado, Us

Lead digital marketing and web analytics strategy in the B2B telecom vertical. Managed all web analytics implementation, managed all analytics and testing vendors, created all reporting, developed all insights and made senior management recommendations. Designed a cross-channel approach to integrate all search, local search, campaigns and content strategies.* Lead the universal search engine optimization (SEO) strategy, content creation, analysis, and execution which delivered a 559% increase in organic search traffic. * Designed the local SEO strategy, content creation, and implementation which increased Entry Page Views by 508% and phone calls to the company’s 25 regional offices by 347%. * Headed the technical SEO audit of the Sitecore CMS/server identifying 64 individual trouble areas which once corrected, lowered average page load-time from 15.5 seconds down to 3.5 seconds. Created user stories for Agile development team to process.* Optimized Webtrends Analytics and Adobe Analytics (formerly Omniture SiteCatalyst) to track and report on all campaign micro-sites, corporate blog, corporate website, and all other customer facing web properties. * Presented web analytics reports to stakeholders including the insights analysis on “actions to take, decisions to make” to encourage data driven decision making. * Created the business case and received the budget to change the analytics platform from Webtrends to the Adobe Analytics, DTM, and Target platforms for all customer-facing web properties. Managed the vendor (Adobe) relationship for the company.* Consulted with Product, PR, and Brand campaign teams to optimize landing pages in addition to the digital, print, and radio ads to ensure each had the proper campaign tracking and to incorporate A/B or multivariate testing.* Created and optimized AdWords PPC campaigns driving down initial cost-per-click from $25+ to less than $10 while using A/B and multivariate testing to improve conversion rates.

Lead team which defined and delivered B2C online marketing strategy in the highly competitive mortgage vertical focusing on organic search, social media marketing, and lead generation. * Implemented universal SEO strategies, content creation, and off-page tactics which lead to a 450% increase in organic search traffic and a 650% increase in site revenue.* Designed social media strategies to build back-links naturally which lead to a 150% increase in backlinks.* Customized Google Analytics to track and report on all goals, events, keywords, lead forms, and visitors from all channels to identify progress against KPIs.* Optimized Wordpress landing pages and forms using both A/B and multivariate testing increasing conversion rate from 9% up to 19% which more than doubled lead revenue.* Built and optimized Wordpress e-commerce pages testing prices, graphics, and layout improving conversion rates by 33% which increased shopping cart revenue by 140%.* Hired, trained, developed, and supervised all employees, contractors, and vendors.

Bs, Psychology

Master'S Degree, Finance, General