Rob Kinker Email & Phone Number

Ponte Vedra Beach, Fl, Us

Led the marketing efforts for both XL Parts and sister company, The Parts House.

Jacksonville, Florida, United States

Led the marketing efforts for both The Parts House and sister company, XL Parts.

Jacksonville, Florida Area

• Led execution of omni-channel marketing strategy and branding initiatives for Web.com for Enterprise division.• Championed marketing efforts behind new client relationship launch that drove first year revenue 22% beyond goal.• Leveraged Marketo to develop and deploy product adoption-driving email campaigns that generated an 18% incremental revenue boost in seven months.• Spearheaded cross-functional task force to develop new client onboarding guide with modular content sections… Show more • Led execution of omni-channel marketing strategy and branding initiatives for Web.com for Enterprise division.• Championed marketing efforts behind new client relationship launch that drove first year revenue 22% beyond goal.• Leveraged Marketo to develop and deploy product adoption-driving email campaigns that generated an 18% incremental revenue boost in seven months.• Spearheaded cross-functional task force to develop new client onboarding guide with modular content sections. Impact: Eased iterative design team demands and reduced client speed-to-launch by three weeks.• Launched division-wide repository to centralize all sales enablement materials, client success tools, and collateral into a single online portal.• Overhauled trade show planning and event execution processes to yield a 3.5% reduction in recurring annual costs.• Revamped NPS survey email campaign to integrate new branding and messaging, stronger calls-to action, and more streamlined internal score reporting. Show less

Jacksonville, Florida Area

• Established and executed the annual brand strategy and cross-channel communication plan for Barnett, a leading wholesale supplier to professional plumbing, electrical, and HVAC contractors.• Owned Barnett’s digital content strategy, messaging cadence, and design direction for all email campaigns and the full website (eBarnett.com).• Planned and launched digital and print incentive campaigns to spur trial of new suite of Home Depot-linked customer business solutions.• Led… Show more • Established and executed the annual brand strategy and cross-channel communication plan for Barnett, a leading wholesale supplier to professional plumbing, electrical, and HVAC contractors.• Owned Barnett’s digital content strategy, messaging cadence, and design direction for all email campaigns and the full website (eBarnett.com).• Planned and launched digital and print incentive campaigns to spur trial of new suite of Home Depot-linked customer business solutions.• Led cross-functional teams in creating various customer-facing print collateral and sales enablement tools, and in publishing Barnett's annual product marketing catalog.• Developed targeting and segmentation strategies to inform direct mail campaigns and all other CRM efforts.• Sourced and leveraged data to optimize communication and segmentation strategies that drove customer action across campaigns.• Employed print and digital engagement campaigns to shift the customer mindset, establishing Home Depot as their exclusive same-day-needs supplier vs. shopping "whatever store was closest" to them. Show less

Mooresville, Nc

• Collaborated with B2B Sr. Mktg. Mngr. to develop strategies and programs to help drive ~$16B in annual B2B sales in-store and online.• Managed cross-functional teams to execute all omni-channel customer-centric campaigns. • Led and implemented Lowe’s ProServices’ first ever paid Twitter campaign and first national radio campaign, including content development, cadence, production, and agency integration.• Directed outside agency in development of content strategies aimed at… Show more • Collaborated with B2B Sr. Mktg. Mngr. to develop strategies and programs to help drive ~$16B in annual B2B sales in-store and online.• Managed cross-functional teams to execute all omni-channel customer-centric campaigns. • Led and implemented Lowe’s ProServices’ first ever paid Twitter campaign and first national radio campaign, including content development, cadence, production, and agency integration.• Directed outside agency in development of content strategies aimed at engaging customers and driving repeat traffic to Lowe’s B2B website.• Assisted in the development and synthesis of consumer and competitive insights to advance Lowe’s knowledge of the B2B environment and the resulting strategic implications.• Integrated with Category Mktg. teams to facilitate alignment with merchandising and ensure support for B2B messaging across their channel ownership.• Mentored and led (with informal authority) junior team members. Show less

Mooresville, Nc

• Aligned, led, and mediated cross-functional teams and agency partners to ensure successful completion of ~90 broad-scale, creative projects annually.• Managed internal client and external ad agency to develop and produce three separate Lowe’s/vendor-funded national television spots.• Empowered as single point of contact and trusted adviser for all ProServices (B2B) projects, providing guidance, leadership and support throughout project life cycle.• Fostered collaborative… Show more • Aligned, led, and mediated cross-functional teams and agency partners to ensure successful completion of ~90 broad-scale, creative projects annually.• Managed internal client and external ad agency to develop and produce three separate Lowe’s/vendor-funded national television spots.• Empowered as single point of contact and trusted adviser for all ProServices (B2B) projects, providing guidance, leadership and support throughout project life cycle.• Fostered collaborative relationships across the Lowe’s enterprise and embodied a highly effective, client-focused leadership approach.• Embraced client goals and leveraged knowledge of DIY/B2B customers to inform creative development and craft comprehensive project management plans.• Boosted adoption rate and positive perception of Account Services model by delivering strong, efficient results paired with a contagiously cheerful attitude. Show less

Mooresville, Nc

• Led development, sell-in and execution of custom, motorsports marketing programs.• Drove consumer conversions, incremental sales and brand awareness through retail, trackside and online activation.• Oversaw $9 million in annual client motorsports marketing budgets.• Managed client expectations and communication, resolved issues, ensured timeline follow-through, and provided results recap and analysis against program goals.• Cultivated meaningful relationships with clients… Show more • Led development, sell-in and execution of custom, motorsports marketing programs.• Drove consumer conversions, incremental sales and brand awareness through retail, trackside and online activation.• Oversaw $9 million in annual client motorsports marketing budgets.• Managed client expectations and communication, resolved issues, ensured timeline follow-through, and provided results recap and analysis against program goals.• Cultivated meaningful relationships with clients, third-party vendors and NASCAR industry partners.• Built B2B partnership proposals that engaged client’s racing assets in exchange for exposure to new customer bases.• Directed design and execution of 360°, NASCAR-based, launch campaign for headache product that generated a 93% consumer repeat purchase rate.• Planned and managed consumer sweepstakes overlay for client and their retail customer that resulted in client end cap sell-in growth of 15% and unit sales growth of 10.5% vs. prior year. Show less

Mooresville, Nc

• Led racing-centric marketing program to launch new men’s deodorant variant that surpassed client’s net sales target by 16%.• Spearheaded client’s retail activation program that delivered a 6:1 ROI via use of a retail broker incentive structure, NASCAR-themed product displays and POS, and product sampling in-store.• Developed and executed comprehensive marketing plans to support client race entitlement deals and leverage accompanying sponsorship assets.• Directed third-party vendor… Show more • Led racing-centric marketing program to launch new men’s deodorant variant that surpassed client’s net sales target by 16%.• Spearheaded client’s retail activation program that delivered a 6:1 ROI via use of a retail broker incentive structure, NASCAR-themed product displays and POS, and product sampling in-store.• Developed and executed comprehensive marketing plans to support client race entitlement deals and leverage accompanying sponsorship assets.• Directed third-party vendor team in creating an online program that delivered 18% growth in consumer conversions, a YouTube ad view rate twice that of the industry standard, and a 29% increase in Facebook fans vs. prior year.• Drove trial and awareness of newly launched headache product through a sampling program at bars and restaurants in NASCAR race markets. Show less

Mooresville, Nc

• Planned and executed all mid-scale marketing projects and assisted in managing overarching marketing programs.• Assisted Marketing Manager in assembling and managing a regional retail marketing initiative that yielded 6.5% growth in client’s Southeast market share.• Served as day-to-day conduit between a client's nine brand divisions and their race team partner to ensure proper usage of client racing assets, managed approval process of all creative, and maintained project path via… Show more • Planned and executed all mid-scale marketing projects and assisted in managing overarching marketing programs.• Assisted Marketing Manager in assembling and managing a regional retail marketing initiative that yielded 6.5% growth in client’s Southeast market share.• Served as day-to-day conduit between a client's nine brand divisions and their race team partner to ensure proper usage of client racing assets, managed approval process of all creative, and maintained project path via weekly status meetings.• Worked with Marketing Manager to advise clients on motorsports marketing best practices and helped integrate such practices into client marketing plans. Show less

Concord, Nc

• Assisted in preparing for new client sales presentations and attended multiple sales pitches with account managers.• Conducted research on potential new business sponsorships and evaluated fit within current partnership mix.• Assisted with event planning & execution (including the 2005 Coca-Cola 600 race) and developed post-event reports.

Winston-Salem, Nc

• Served as lead contact for 40+ Original Equipment Manufacturer (OEM) sales accounts.• Received, handled, and approved all sales order requests for OEM accounts.• Addressed questions and problems for retail account employees (Lowe’s, Home Depot and Target stores).• Evaluated system of processing OEM orders and implemented changes to improve accuracy and efficiency.

Frankfort, Kentucky

• Provided customer service in Commercial and Consumer Lending department and assisted loan officers with closings.• Revamped and expedited internal mortgage release process with creation of online forms.• Handled ~$300K in daily loan transactions and processed loan renewals, draws and payments.

Bachelor Of Science, Marketing & Management

Activities and Societies: Sigma Pi Fraternity, Circle K International Graduated with high honors. Awarded Dean's List honors all.

Mba, Marketing & Management

Graduated with highest honors. Beta Gamma Sigma inductee.