Robert Ferguson Email & Phone Number

An experienced strategist, writer, and editor focused on the impact ideas and content have on deepening brand meaning and extending brand awareness: 25 years experience translating leading ideas into powerful storytelling. My purpose is to help organizations develop their capacity for thinking critically about effective branding. I believe brand increasingly hinges on how people trust an organization as a reliable source of leading insights and ideas and I am passionate about finding the untapped ideas that can be leveraged to build an authentic and aspirational brand rooted in thought leadership. The vision I pursue relentlessly is Leadership Branding, a concept aimed at helping organizations identify the sources of their unique knowledge and expertise, and developing the tools positioning them as leaders in their field. My goal is to connect audiences to leading ideas, and I work with senior leaders to design and develop strategic communications so their organizations tell a better story. My consulting has helped senior leaders at museums, universities, government agencies, hospitals, and professional service firms develop successful visioning programs, articulate core values and mission, identify key messages and the most effective way to deliver them to target audiences. I help clients answer the “who are we?” questions and ensure they can articulate their identity. I develop strategic and authoritative narratives that enable clients to reinforce core values; make the case for change; motivate organizations to overcome obstacles; engage stakeholders in the lasting purpose of their organization.

Listed skills include Strategy, Marketing Strategy, Marketing Communications, Strategic Leadership, and 30 others.