Rob Kaiser, Ph.D. work email
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Rob Kaiser, Ph.D. personal email
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I am a marketing science and insights leader with over 25 years of experience in advanced analytics, AI-driven insights, and strategic marketing. Currently, as Executive VP at PSB Insights, I lead a team that pioneers innovative methodologies, setting industry benchmarks in choice modeling and AI. My passion lies in solving complex business challenges through creative, data-driven solutions and mentoring the next generation of analytics professionals.
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Chief MethodologistPsb InsightsLa Habra, Ca, Us
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Treasurer ElectInsights Association West Chapter Jan 2024 - PresentIn my volunteer role as Treasurer Elect for the Insights Association West Chapter, I contribute to advancing the research community across the western United States. I serve on the board, where my responsibilities include financial oversight, strategic planning, and promoting the importance of research within our industry. My work supports the chapter's mission to foster innovation, collaboration, and professional development among marketing research professionals. -
Executive Vice President, Data & AnalyticsPsb Insights Feb 2023 - PresentLos Angeles Metropolitan AreaAt PSB Insights, I am responsible for leading the Advanced Analytics, Data Processing, Qualitative Research, and AI initiatives. I manage a team of professionals who are at the forefront of creating and executing innovative methods that set us apart from our competitors. Our team’s expertise includes developing proprietary solutions like Integrated DCMs, Duo MaxDiff, Guided DCMs, and advanced segmentation techniques that answer our clients' most pressing business questions. Through groundbreaking AI initiatives, we have positioned ourselves as leaders in the marketing research industry.
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PresidentStratesci Inc. Mar 2005 - Feb 2023I founded StrateSci, an independent consulting firm focused on advanced analytics and strategic marketing research. At StrateSci, I worked closely with a wide range of clients to solve complex problems through creative solutions, whether they required advanced methods or not. My approach consistently delivered impactful results, from segmentation and choice modeling to brand equity measurement and product design. StrateSci became known for its ability to serve as an extended analytics department for clients, leading to its acquisition by PSB Insights. -
Visiting Professor/LecturerUcla Jul 2000 - Dec 2005At UCLA, I taught MBA-level Marketing Research at the Anderson School of Management and upper-division statistics in the Psychology Department. My courses focused on bridging theory and practice, equipping students with the skills to apply advanced research methods in real-world scenarios. I received high evaluations for making complex topics accessible and engaging, and I actively mentored students on research projects and career development. -
Vice President, Marketing, & Vice President, Direct Marketing & ResearchEarthlink Feb 2002 - Feb 2005As Vice President at EarthLink, I managed comprehensive marketing strategies and direct marketing efforts for the company’s flagship dial-up Internet service, overseeing a $95 million budget. I led a team of 34 professionals across five marketing functions, including direct marketing, e-commerce, and research. My leadership resulted in a successful rebranding effort that reversed a three-year sales decline, exceeding customer acquisition forecasts by 4% while staying under budget by 2%.I also optimized a $100 million acquisition budget, improving efficiency by 20% and saving $750,000 through strategic reorganizations. My initiatives included the implementation of a company-wide consumer prospect database, which increased acquisition efficiency, and a reorganization of the marketing research department that doubled demand and output within five months. -
Director, Marketing Research & StrategyEarthlink Mar 2000 - Feb 2002In this role, I established and managed EarthLink’s first comprehensive marketing research and database analytics department. I led a team of 10 professionals, transforming consumer insight from a peripheral focus to a central element in corporate decision-making. My work included developing the company’s first segmentation study, which drove brand positioning and product development strategies for several years.
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Senior ManagerMaritz Marketing Research Apr 1998 - Mar 2000I partnered with the sales force to develop research proposals and manage programs across various industries. My expertise in advanced marketing analytics played a key role in acquiring high-profile clients, including Intel, Microsoft, and Universal Studios Theme Park. -
Vice President, Client & Analytic ServicesThe Research Spectrum Feb 1997 - Apr 1998I managed the research team and major customer relationships, providing advanced analytics for all projects. My work included saving a key client relationship with Landor and closing a significant deal with AutoDesk, which led to large-scale national and international research projects.
Rob Kaiser, Ph.D. Skills
Rob Kaiser, Ph.D. Education Details
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Personality/Social Psycholgy -
Psychology
Frequently Asked Questions about Rob Kaiser, Ph.D.
What company does Rob Kaiser, Ph.D. work for?
Rob Kaiser, Ph.D. works for Psb Insights
What is Rob Kaiser, Ph.D.'s role at the current company?
Rob Kaiser, Ph.D.'s current role is Chief Methodologist.
What is Rob Kaiser, Ph.D.'s email address?
Rob Kaiser, Ph.D.'s email address is ro****@****sci.com
What is Rob Kaiser, Ph.D.'s direct phone number?
Rob Kaiser, Ph.D.'s direct phone number is +156269*****
What schools did Rob Kaiser, Ph.D. attend?
Rob Kaiser, Ph.D. attended University Of California, Riverside, University Of California, Riverside, Usc.
What skills is Rob Kaiser, Ph.D. known for?
Rob Kaiser, Ph.D. has skills like Analytics, Strategy, Market Research, Segmentation, Marketing Research, Marketing Strategy, Marketing, Product Marketing, Management, Strategic Planning, Customer Insight, Market Analysis.
Who are Rob Kaiser, Ph.D.'s colleagues?
Rob Kaiser, Ph.D.'s colleagues are Virender Pal Singh, Farheen Hasan, Majid Eghtesadi, Andre Sanabia Johnston, Nishant Vyas, Endajul Haque, Bill Baird.
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