Rob Kaiser, Ph.D. Email & Phone Number

La Habra, CA, US

In my volunteer role as Treasurer Elect for the Insights Association West Chapter, I contribute to advancing the research community across the western United States. I serve on the board, where my responsibilities include financial oversight, strategic planning, and promoting the importance of research within our industry. My work supports the chapter's.

Los Angeles Metropolitan Area

At PSB Insights, I am responsible for leading the Advanced Analytics, Data Processing, Qualitative Research, and AI initiatives. I manage a team of professionals who are at the forefront of creating and executing innovative methods that set us apart from our competitors. Our team’s expertise includes developing proprietary solutions like Integrated DCMs.

I founded StrateSci, an independent consulting firm focused on advanced analytics and strategic marketing research. At StrateSci, I worked closely with a wide range of clients to solve complex problems through creative solutions, whether they required advanced methods or not. My approach consistently delivered impactful results, from segmentation and.

At UCLA, I taught MBA-level Marketing Research at the Anderson School of Management and upper-division statistics in the Psychology Department. My courses focused on bridging theory and practice, equipping students with the skills to apply advanced research methods in real-world scenarios. I received high evaluations for making complex topics accessible.

As Vice President at EarthLink, I managed comprehensive marketing strategies and direct marketing efforts for the company’s flagship dial-up Internet service, overseeing a $95 million budget. I led a team of 34 professionals across five marketing functions, including direct marketing, e-commerce, and research. My leadership resulted in a successful.

In this role, I established and managed EarthLink’s first comprehensive marketing research and database analytics department. I led a team of 10 professionals, transforming consumer insight from a peripheral focus to a central element in corporate decision-making. My work included developing the company’s first segmentation study, which drove brand.

I partnered with the sales force to develop research proposals and manage programs across various industries. My expertise in advanced marketing analytics played a key role in acquiring high-profile clients, including Intel, Microsoft, and Universal Studios Theme Park.

I managed the research team and major customer relationships, providing advanced analytics for all projects. My work included saving a key client relationship with Landor and closing a significant deal with AutoDesk, which led to large-scale national and international research projects.

Ph.D., Personality/Social Psycholgy

Heavy quantitative statistical training

Ba, Psychology

Mba Coursework